Presentation. about company. marketing agency ltd

Agency, Ltd
“MARKETING”
GROWTH - SIMPLE
Mission:
actively promote the development of quality conscious target markets, according to
company policy by continuously improved marketing and business tools
Goal:
to implement practical marketing and business tools at your company and / or
improve their use with a sincere concern for your customers

Work principles
✓ Focus to Customers needs (consumers and purchasers)
✓ A rational and strategic approach to solving problems
✓ Continuous improvement of the quality management system
✓ Applying the tools of the project management based on standarts of PMI PMBOK
✓ Appropriate use of efficient technologies and promote the development of business
✓ Measurable results. Efficiency. Speed. Responsiveness
✓ A detailed report on the work done - concentrate action at a time
✓ Easy language advice on the services. Climb training
✓ Mobility in terms of the provision of services
✓ Affordable in price. It is possible to adjust the price (include / exclude tasks /
subtasks)
✓ Social responsibility. Ecological. Ethical.
✓ If necessary, the confidentiality of treatment is guaranteed
* Preparations for the introduction of ISO 9001 * 2008
* Provide training to obtain a certificate in project management on the basis of the standard PMI PMBOK
* Preparations for the implementation of ERP systems
Marketing Agency Ltd

Services are provided in the following wholesale and retail (B2B and B2C) market:
 Collecting, sorting and processing recyclable materials (and other segments of
the sphere);
 Industrial and consumer eco-products and eco-services: production and trade;
 Equipment. Building. The property;
 Goods and services for children and their parents;
 Transport, logistics and communication;
 Products (useful) food and agriculture;
 Tourism (including medical and eco-tourism). Sport. Recreation. HoReCa
(hospitality industry - catering and hospitality);
 The sphere of education;
 Promotion companies in the field of accounting and legal consulting, IT and
other services
 And other markets which do not contradict the client company policy
ТОО Агентство "Маркетинг"

For some services?
For commercial, social entrepreneurs and business owners (MSKB), as well as NGOs and
freelancers (in Vol. H. The self-employed).
Format:
On-line & Off-line
Price:
 Services at hourly rates - the rate, $ / hour
 Design services: economical than separately for each service, the price is formed after
the conversation with the customer and the rapid-audit
 Projects to improve sales =% with growth in turnover (delta)
All prices depend on the complexity of the task, the timing and availability of the
customer to cooperate to work together.

Projects promotion
1. Marketing audit (audit)
2. Team building / implementation functions
3. Marketing research
4. Developing a marketing plan
5. Implementation of the plan:
1. product Management
2. brand management
3. An On-line & Off-line promotion
4. Trade marketing
5. PR-services
6. Counting efficiency
7. Optimization and automation of work promotion

Audit / Audit of marketing
Purpose: to designate a point A - to understand what's going on? What, what, why and how the work is
performed in the company as part of marketing goals.
Stages. Collection of internal and external information, a survey of employees, managers, if necessary,
customers and partners. Analysis of compliance action plans. Analysis of the completeness of the programs to
work with clients. Evaluating the effectiveness of the department of promotion. If necessary, turn on the
function - Mystery shopper (wholesale / retail markets).
The outcome of the customer receives: an understanding of what is happening, receiving of variability list of
ready operations to choose the owner to simplify and accelerate the realization of marketing goals. A report
with a full description of the evaluation of the results of activities in respect of promotion, sales, and logistics,
finance and other related issues.

Forming a team of performers
The goal: a clear division of
responsibilities, duties,
powers and responsibilities of
the selected artist.
Stages. Creating a list of features and a list of performers. Selection of artists: the company's employees, customers,
freelancers, companies supplying goods and services. Including and the opening of the new departments, such as
marketing department, quality control, sales, service, Call - center, etc. And the setting of their work. Chance of full /
partial translation outsourcing (if necessary). Setting up effective cooperation departments of the company with the
marketing department, sales department, etc. The introduction of new specific functions to new or existing employees.
Including It can be conducted corporate workshops on the job.
The outcome of the customer receives: prepare the team for the execution of marketing goals.

Marketing research
The goal: to provide timely quality information on the
internal and external situation in relation to the company.
Options: Express MI or MI complete cycle. It conducted
mainly after the audit and to the planning. If the budget
does not include the company MI, but you need to
understand the situation, it is possible to conduct a study on
secondary data (available / closed). If you want to get more
information, you can spend on the primary MI - qualitative
(expert interviews, focus groups, experiments, etc.) and
quantitative data (diverse interviews, questionnaires on-line
& off-line, etc. ). According to the results we recommend to
build in functions of the system of the company for a
regular cut.
As result, the client receives: a general or detailed picture
of what is happening in the figures and conclusions of the
arguments in the form of a report and a list of
recommendations on the application of findings in practice
.

Developing a marketing plan
Objective: To determine the point B on the
basis of the audit, ie "diving course" on the
need for concrete action each participant
workflow, task list, stages of implementation,
the specific criteria which would be
determined by the results and evaluate the
effectiveness of the team.
Stages. Development of the strategic map.
Develop a strategic plan for the development
of marketing (t - 3-5 years or more) in the
strategic plan of the company. Development
of tactical marketing plan (t - a year). Develop
operational plan (t - a month). Organization,
implementation and monitoring of plans.
Mediaplinirovanie.
As result, the client receives: map work plan
and the rating scale works

Product Management
The goal: to develop unique solutions to improve the quality and expand the range of products it is
claimed, based on operational data
The essence. Analysis and processing of regularly updated information on the changing needs and
concerns of clients. Special consumer research experiments, etc. Monitoring and testing of competitors
products. Management range of products of the company, control of compliance with product quality and
packaging approved standards, the introduction of new product design and redesign, together with other
relevant departments. Including logisticians together with the control of the delivery of goods to
wholesale and retail customers, the adjustment package.
Attention - this service is performed in conjunction with the employees who are directly involved in the
production of goods and services.
The result is a new popular products with its pricing policy for its target audience and communication
strategy

Brand management
Objective: To develop an effective concept to build and strengthen the relationship between (corporate and consumer)
brand and the customer (the consumer and buyer) .Osobenno with the appearance of new products, product category,
increasing advertising pressure and strengthening the position of competing brands, as well as changes in consumer
perception and preferences, changing in the process of developing new products.
The point: the registration of TK. Management of 4 components of the quality of the brand - a functional product, brand
value, social and communication skills. Management of a unique set of attributes of the brand to the customer quickly and
accurately identify the brand and restored through knowledge, experience / associations that make up his identity.
Management of brand image, brand contract. Bringing the maximum coincidence designed and perceived image of the
brand - to make a mark of authenticity. Repositioning the brand. Rebranding. HR-branding. Working with perception,
stereotypes and prejudices clients distorting adequate perception of the brand.
Manage branded contract - a tacit
agreement between the promises under
the brand, consumer expectations and
what is actually received by the
consumer. Policy Management loyalty,
brand value, etc.
As a result, the client receives a new
TM, enhanced features, brand position,
strong brand name or a complete re-
branding

online & offline promotion of goods and services
Promoting off-line: event (presentations, exhibitions, business meetings, promotional events), POS stay CA
(residential, retail and commercial premises, in public places, transport, etc. - using all media) , affiliate promotion
program off-line, guerrilla advertising (experiments), etc. Development of corporate identity. Creating a brand book.
Development and adaptation of the design of POS-materials. Development and implementation of advertising and
promotional campaigns (including sampling and tasting, flash mobs). Manufacture, adaptation of TV commercials.
Design and layout module to the press. Development partner programs. Photocross. Sponsorship. Sponsorship of the
film. Organization of and participation in the exhibition.
Promotion in Internet: placement of your products / services in the 50-100 boards, SMM (Fb, Vk, Insta, Ok, Mail, G
+, Ln) - strategy, content and promotion. Advertising on popular thematic blogs. Create a commercial for Youtube,
adapting / producing radio commercials. Advertising on popular websites, sending sms, e-mail, whatsapp. Formation
of semantic core site development and content of the site, business cards, design and content of the Internet portal
(media), SEO optimization, online store, online store integration with 1C, CRM and configuration manual attunement
with social networks (developed software solution sCRM),
the Display and Search advertising:
Google & Yandex. CPA networks (aggregators).
Creation and support mob.prilozheniya.
Counting efficiency of the work performed.
Depending on the intended purpose
selected promotion tools.

Trade marketing
Purpose: sales promotion in the trade network among resellers
The essence. Communication management with three Central Asian
wholesalers, retailers at point of sale, the final buyers.
Increasing the number of new and regular customers, purchases, the
average check, the construction of a stable, branched marketing channel,
increasing the number of invoices for the shipment (the average check
wholesaler). Education sales team across the company's range of
products, testing. And organization of training in sales.
Management of seasonal sales, advertising campaign, putting into
marketing channel news, event marketing management, monitoring
outcome.
Management product range, its optimization. Working with the remnants
of the goods. Pricing. Merchandising outlet (TT) - Laying Out the office
/ building / shop, outdoor advertising: entrances, stands, banners, signs,
etc. Realize windows, design of advertising materials (banners, shelf
talkers, dividers, gables, etc.).
The result: developed sales channels with ready-management tools

PR-services
The goal - the formation of opinions and confidence in the company's product management feedback.
The essence. Assistance in forming an opinion about a company product. Building cooperation with stakeholders,
partners, investors, cooperation with trendsetters, friendship with the fans support due to loyal customers and assist
in building a favorable business relationship between employees within the company. Forming a trusting
relationship to the activities of public organizations. Publicity. Communication with the media. The organization
of conferences, press tours. Writing analytical or review articles / interviews. Enhance the effect of marketing
events, the adoption of measures in respect of opportunities and controversial issues, the resolution of
misunderstandings, active job search and negative publications.
Monitoring feedback from the audience as a whole.
Internet Reputation Management (monitoring at the
mention of the product, the company - search, edit
existing representation).
The result will be obtained - quality work with the
target audience

Counting the effectiveness of efforts to promote
Objective: To correctly determine the return on investment promotion and adjust investments to improve
profitability
The essence. It includes technical, economic, organizational and other aspects. For each criterion of efficiency
assessment conducted in accordance with them taking the necessary corrective measures, develop and improve
the marketing system. In accordance with this group are the following performance parameters:
Economic. Estimation of economic efficiency of the chosen variant of building a marketing enterprise.
Organizational. The integration of the new system
the existing, as well as with the existing activities of the enterprise.
Marketing. The effectiveness of the program
the implementation of a marketing plan. Efficiency-minded
marketing system and the use of tools
promotion.
As a result, the client gets the result in numbers with explanations
and practical advice on adjusting investment
to the promotion of the economic justification

Optimization and automation of work promotion
Objective: To improve the effectiveness of each action in relation to the
promotion, reduce the waste of time, money and effort to improve the
quality and profitability.
Stages. Diagnosis of primary and secondary processes of promotion.
Determination of inefficient or suboptimal duplicate processes. Formation
of a marketing plan setting work. The simulation processes.
Implementation of the plan by the optimum tools. Preparing regulations,
officials and work instructions. The alignment system according to the
marketing strategy. Compliance audit plan, counting the effectiveness of
the work done on optimization. Preparing for the automation of technical
processes. Implementing automation system. The subsequent successful
implementation of the software.
The result will be automated promotion system, sales system, personnel
management for the promotion and sales staff to promote interaction and
sales departments of finance, accounting, IT, manufacturing, logistics,
warehouse, etc.

Business projects
 Optimization of business processes
 Business Process Automation
 Full, partial or phased introduction of ERP-systems in
order to automate business processes

Setting up business systems. Optimization
Objective: To improve the effectiveness of each action to reduce the waste of time, money and effort to improve the
quality. Improve business agility and speed to respond to what is happening in the market.
Stages. Diagnosis of primary and secondary processes. The definition inefficient, suboptimal or duplicated processes
(search for "bottlenecks" and "gaps", the lack of control zones - "orphan processes") Formation of a plan system setup
work. Conducting business process modeling (preparation "card business processes"). Implementation of the plan by
the optimum tools. Preparing regulations, officials and work instructions. The alignment system according to the
strategy. Compliance audit plan, the actual count of saving resources and the speed of response. Preparing for
automation.
Optimization:
 Sales / marketing / distribution
 Communication with partners
 Marketing - promotion system
 Personnel Management
 Finance and Accounting
 Information technology
 Workflow
 Production
 Logistics and Warehousing. Purchasing and supply

Business Process Automation
Purpose: to remove routine, replace the mechanical action performed by an employee in the IT solutions and equipment,
free up staff time for intellectual work.
Stages. Analysis of optimized business processes. Analysis and identification of Performers business processes.
Formation scheme partial or full automation. Testing. Development and implementation of the plan. Compliance audit
plan. Preparation for the implementation of ERP-system. Modeling. Scenarios business processes. The regulation of
business processes. Training and adaptation of employees.
As a result, all sorts of routine customer job sites using automated tools are optimally matched. Prepared basis for the
implementation of the software.

Full or partial implementation of ERP-systems in
order to automate business processes
The goal: to build technical solutions in an elaborate
model of the company, to transfer from manual to
automated. Improve the quality of the manufactured
product (goods and services) and business processes.
Stages. Installing the software. Technical adaptation to
the model of the company. Education performers
workloads technical aspects.
As a result, the customer receives a tailored software
system customized interaction with the software artists
trained staff and high efficiency.

Development projects
 Project management
 Corporate workshops
 The integration of new features into the system of work
 Export marketing
 Preparation and translation into a format franchising
 Preparation and translation into a format multilevel marketing

Project management
 Together with the customer work to implement the selected
project.
 Full package of functions for project management:
 Project Scope Management.
 Project Integration Management
 Project Time Management.
 Project Cost Management. A transparent monitoring system
cost online
 Simulation of the design process. ZHTST project. Control
system.
 Project Quality Management. Planning for compliance with
the quality of work
 Management of Technology.
 Project Human Resource Management.
 Communications Management and relations in the draft.
 Project Risk Management.
 Procurement project. Fixing costs.
 Systematic approach to the tasks will give you the opportunity
to concentrate on core activities

Corporate seminars and trainings
Effective corporate training, workshops on
promotion tools, to improve the quality of
customer service, sales, etc. The need for
training occurs at a stage where the plan
has already been developed, distributed
the responsibilities and rights of
performers team. And training is on the
job.
Stages. Diagnosis of skills, knowledge
and abilities of each artist team. Formation
program of practical training.
Implementation of the program.
Evaluating the effectiveness of the results
of the work performed. So is there On-line
workshop "Setting marketing" preferably
for entrepreneurs and businessmen, ie
business owners.

Introduction of new features
If you can not take a specialist to perform a
list of specific projects, you have the
opportunity to introduce new features to the
operating system company. The function of
quality control, promotion, Call-center, etc.
Stages. The audit work of the staff member
or a list of employees. Optimization work
list. The introduction of new functions.
Training. Control. Advising. Counting
efficiency.
The result - a new feature in the work of the
client company.

Export
marketing
Objective: To collect
and analyze the whole
material for making
decisions on export
The essence.
Implementation of the MI
specific market,
the conditions of entry,
operation and further development. Initial advertising campaign. Establishing business relations between producers
and consumers in order to set up, speed up and facilitate the process of entering the market. Finding wholesale
customers for the purchase of goods and services of your company, the conclusion of contracts. Participation, if
necessary, in the negotiations on contentious issues after the conclusion of the contract.
As a result, the client receives reliable current information, which allows us to take an effective solution currently on
entering new markets

Franchise: training, development, registration and promotion of the franchise as a new product
Preparation: Test (oral) on the adequacy of the business owner's goal to reduce the high expectations of the results of
this tool. Internal audit staff or an external auditor to assess the degree of preparedness of the company to move into
the new format. Formation or adjustment of the feasibility study. Formation of the project team, defining the
individual areas of responsibility for the project, writing new work instructions.
Development of the package of documents: evaluation of the skill level of employees in terms of their readiness.
Modeling and setting the basic parameters of the franchise project. The development of a single document governing
the interaction of the franchisor and the franchisee, describing the standards of branded work and transferred
technology - detailed instructions for franchisees, standards, and reporting regulations. Collection of documents of
title to the trademark.
Structuring all the existing regulatory
documentation and completion of documentation
describes all internal business processes of the project.
Preparation of the contractual framework (agreement
franchise / license).
Testing: pilot launch - development project
1-2 loyal partners and optionally
changes to the documentation.
Member support and advice, including
creating conditions of the tender on the sale of the franchise
Promotion: advertising campaign,
Support in the selection of potential franchisees

Multi-level business: training, development,
registration and promotion of new products (business
model as a product)
Requirements: at least 2 officers at the head of the
company's experience in the conduct of the franchise
from one of the leaders, one must have a minimum of 5
branches / CT with a population of 10 employees each,
the term of the company from 5-10 years, the
availability of the necessary certificates and licenses for
the activity / on the goods and services. TK should be
registered.
Preparation. Audit of quality management and quality
management of products / services - staff or external
auditor. Formation or adjustment of the feasibility study.
Forming a marketing plan, financial plan of
compensations implementation partners products
logistics scheme, etc. All profit-absorbing areas - to
outsource or optimized and automated.
Development of the package of documents: evaluation
of the skill level of employees. Modeling and setting the
basic parameters of the project.
The development of a single document regulating the
cooperation partners and company standards describing
original work, and transferred technologies - detailed
instructions, standards, and reporting regulations.
Implement software for automation and optimization of
large workflow.
Testing: pilot launch - to work out a project with 10
partners, loyal to different categories and, if necessary,
changes to the documentation. Date: consulting support
registration.

On the head of the company
 experience in different areas 9 years
 (6 years of marketing, logistics, 2 years, 2 years,
journalism, analysis and partly finances to 1 year);
 Education - Master of Marketing.
 Topic marketing study with 16 years and has about 10
years of experimenting its application.
 Since 2015 its direction focused on promoting
environmental topics
We have successfully cooperated with companies in a
variety of areas:
retail (water filters, air, etc.), education, collection,
sorting and processing recyclable materials, goods and
services for children and their parents, logistics,
agriculture, tourism, medical vacation in the CIS
countries, companies in the field of accounting and legal
consulting, IT and other services.
Cost of services = fixed + bonus part. Bonus depends on
the result (positive growth indicators).

On-line practical work “Marketing setting”
Why do you need this? And why this workshop?
 You will receive a variety of simple tools to promote
effective
 The material is made in detail and clearly. And most
importantly simple and affordable.
 You can get all the necessary tools and information, advice
and feedback on the required scale.
 After watching the video I have expelled the majority of
marketing can be applied even those who previously did not
know what it is.
 You at times will decrease the amount of stress, and you'll
feel much more confident in the decision-making process
than before.
For some workshop? For entrepreneurs and businessmen.
Time Workshop: at any time? Format: on-line, 10 lessons
Price: $ 20/1 practical lesson a duration of 1 hour, by paying for
the whole workshop - 2 hours a copyright consultation as a gift

Company staff:
researchers
prodavtsy-
advisors, cashiers,
couriers,
PR-spec you
smm special-you,
the operators of
the site and call-
center
and etc.
The target
audience
(TA)
Consumer
+ Buyers
= Client:
TА1 - В2С
TG1
TG2
TGn
TA2 - В2С
TG1
TG2
TGn
Search
Research
Reaction
Interest
Proposal
Sale
Purchase.
Review
Correction
opinions
Habits.
Environment
Stages Communication Company
(customer) with Clients
The sequence of
steps
Sequence cooperation
Meeting
with Client
Approximate
estimates services
on-line communication platformoff-line communication platform
indirect contact (for informing and forming
relationships CA)
direct contact (for service and communication
with clients)
paid toolsfree Tools
Conclusion of
Contract
Services
hourly (at
the rate of $
/ hour)
Design services
(advance payment,
interim payment)
Service provision. Testing. Efficiency mark
Prepayment. Documentation. Review
Express
audit
% Of the
difference in the
growth of m /
turnover (and
min prepayment)

* For each project,
formed a team of
freelancers,
contractors
(partner companies)
and / or employees
(depending on the
requirements and
wishes of the
client)
Agency LLP
"Marketing" *
Director
(Customer)
Sales Manager
Researcher
Analyst
Expert in (if
necessary)
Media Glider
Event - expert
videographer
Photographer
Designer
blogger
Promoters
Journalist
SMM - expert
Saytostroitel
Specialist search
engine optimization
(google * yandex)
1C - Programmer
SEO - expert
CPA - expert
sCRM - expert
Thank you for your attention
• Agency LLP "Marketing"
• The Republic of Kazakhstan,
• 050031, Almaty,
• st. Margulan 27
• +7 727 327 76 06
• +7 701 363 17 33
• skype: dk.cdb
• samira.karabayeva@gmail.com
Marketing Agency Ltd

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