Angus Matthew CV

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Angus Matthew CV

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Angus Matthew CV

  1. 1. Angus Matthew 7 Green Lane, Penge, London SE20 7JA 07726545621 angusmatthew@yahoo.com Headlines Environmental scientist with 10 years marketing experience across private and public sectors. Broad range of marketing disciplines undertaken to a senior level with rigorous strategic approach, combined with practical and creative problem solving flair. • Strategic wholesale revision of marketing and communication approaches • Practical implementation of campaigns, business change and evaluation • Devised set of methodologies to embed demographic research into core of healthcare busines • Analysis and targeting of new customer segments • Business development for Whitehall based, international think tank • CIM qualified to an advanced level and Fellow of the RSA • Impact at recent healthcare company published here via Google Document on-line collaboration tool Employment Carebase - August 2007 to present Healthcare Provider Marketing and Communications Manager • Introduce and integrate ROI measurement across marketing and customer service functions • Manage development of SEO enabled web sites and pay-per-click campaign optimisation • Develop PR capabilities and supporting processes from scratch • Deliver and evaluate data driven, targeted direct marketing • Develop collaborative working processes across homes and with agency suppliers • Undertake and integrate demographic Mosaic analysis into all aspects of business to land acquisition and marketing • Manage 15 marketing assistants across 15 distributed care sites Royal United Services Institute, Whitehall - April 2006 to September 2007 Security Think Tank Marketing and Business Development Manager • Manage international membership of patrons and FTSE 100 corporate clients including senior statesmen and leading industrialists
  2. 2. • Instigated segmentation of database for more taregted direct marketing • Helped develop new services and research propositions in accordance to the needs of our corporate clients • Attract corporate funding and partnering opportunities for research and events programme • IBM, Microsoft, Shell and Group 4 all recruited • Manage integration of database with web site for effective membership management across publications and events • Liaise with national journalists and broadcast news correspondents Live|Work Innovation Consultancy - December 2005, 6 month contract Innovation Consultancy Service Design Consultant • Led regional government funded project into worklessness across City of Sunderland • Innovative 'user centred' approach to deeply entrenched social problem. Recruited broad range of stakeholders including the voluntary and business communities to devised new city wide response to the problem • Led 'bottom up' facilitation leading to breakthrough service innovations • Supported by ethnographic research techniques to fully understand challenge • Blue print recently presented to Secretary of State as exemplar of public service innovation Live Social Enterprise, Brixton - August 2005, 6 month contract Award Winning youth engagement project Commercial Partnership Development • Developed street culture magazine and record label; a public funded diversionary projects and career development vehicle for young people • Partnership and business development • Conceived revenue generating ethical recruitment and ethnographic research business concepts • Instigated corporate partnerships with brands such as Nike and Guardian Newspapers centred around mutually beneficial mentoring arrangements • Successfully re-applied for £100k of European Social Funding. Limehouse Communications - August 2004 to August 2005 Public sector marketing and communications agency Head of Marketing • Delivered public sector marketing and communication projects • Brand audits in local government • Stakeholder engagement and management for a range of clients • Campaign and brand planning, off, on and through the line. • Winning tender submissions to central government contracts such as Defra
  3. 3. Various freelance roles - March 2002 to August 2004 Copywriting, marketing consultancy and pitch leader • For range clients of clients including the Barbican and Ladbrokes. Carlson Relationship Marketing Group - January 2000 to March 2002 Planner promoted to Special Projects Manager • Turned redundancy into promotion on strength of my application • Developed field marketing proposition and products • Segmentation of Telewest customer database TBWA Advertising - January 1999 to January 2000 Brand Planning Assistan North End Oil - 1994 to 1997 Oil trader to international shipping fleets Education Charted Institute Marketing (CIM Advanced Certificate) 1999 University of East Anglia, 1988 - 1991 BSc (Hons) Environmental Science 2:1 Watford Grammar School, 1981 - 1988 12 O Levels (all A to C) 3 A Levels (Biology, Physics and Chemistry) Interests Hockey, history, international relations and jazz music.

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