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Lead generation playbook (1)
This document provides a step-by-step playbook for developing a lead generation strategy. It includes 6 stages: 1) understand lead generation, 2) plan your strategy, 3) define what a "lead" is, 4) implement technologies, 5) lead generation programs, and 6) evaluate program ROI. Each stage contains steps, action items like tools and templates, and resources to empower an organization's lead generation strategy. The goal is to help users understand lead gen, plan a strategy, select technology, create programs, and improve results.
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