1. Key Skills ProfileSummary
Marketing Communications
Internal Communications
Brand Management
Digital Marketing
Content Marketing
Website Management
Advertising
PR &Media Relations
Event Management
Social Media
Budgeting and Cost Optimisation
Project Management
Team Building & Leadership
10 years of experience in managing marketing communication activities
withspecializationinB2B & B2Cverticals & consistently achieving quality
conversions through coordination of lead generation activities including
trade marketing & networking events, effective online & print media
opportunities, utilizingcompany's CRM andbusinessintelligence platforms
to nurture new projectleads through direct and email marketing activities.
Efficient in managing relationships with key media as well as managing
development of marketing and creative materials; created key messaging
documents, press releases, mediaadvisories, newsletters,talkingpoints and
corporate brochures.
Adept in strategizing and executing PR & communication campaigns for
deliveringkey marketing objectives; tracking and monitoring PR activities
through an agency; leading corporate brand image campaigns in terms of
campaign localization in alignment with global brand strategy.
Possess clearunderstandingof company’sbusiness objectives and working
withthe company’s salesteam to develop the educational, informative and
all-round innovative sales tools and promotional assets to support sales
growth and market expansion .
Good understanding of optimizing Marketing Budgets and Resources for
achieving outstanding results
An effective leader with excellent communication, negotiation and
relationship building skilled
Highlights:
SuccessfullymanagedPR campaigns across DORMA product portfolio in (MEA region, ) resulting in lead generation with
15% increase in product demonstration.
SuccessfullymanagedDorma+kabamergerrelatedmarketinginitiativebothpreandpost-mergerincludingkeyeditorials in
industry press, effective internal & branding campaign in MEA region.
Supported key role in achieving ISO and Lean Certification for DORMA through marketing activities including PR & event
promotion.
Delivered effective Internal Communication campaign around the launch of new branding principles and leadership
initiative " Breakfast with the Boss" for staff with 30% increased engagement rate.
SupervisedSafety Design in Buildings” -ConferenceCampaign,a dedicated industry Thought Leadership road show for
DORMA; resulting in 25% direct access to target groups & free branding within 24 months of launch.
Generated consistent brand visibility through " Wisdom Series" a digital content marketing campaigns to drive positive
response to new product& solutions; this delivered an increase of 15% new sign-ups in year-year with improved
engagement rate.
Successfully launched DORMA' new showroom with substantial footfall with over 100 consistent brand experience
events/Workshops/Trainings/CPD Events for target groups.
Achievedtopof themindawareness for DORMA’s corporate initiatives such as Market Expansion to Qatar; Acquisition in
Kuwait;NewofficemoveinKSA;Contractwinof Dubai terminal airportwithimpressive media coverage in Gulf News, The
National, KhaleejTimes, ConstructionWeek, Gulf Construction, Commercial InteriorDesign, , Reuters, Zawya, Al Khaleej, Al
Watan, Al Bayan to name a few.
SAVITHAKIRANGUDIPATIRAO
An Associate Member of CIM Launching the marketing message framework and
storyboards that enabled development of unique, business value message strategies and
initiated business growth opportunities.
Target Location:UAE (Dubai, Abu Dhabi and Sharjah, India Bengaluru)
kiran.savkin@gmail.com / savkin@rediff.com
0501675351 / 0557159429/ 050 5498964

2. Successfully launched BUiD's higher education programmes in Engineering, IT, Business and Education for a variety
of Masters and Diploma programmes in UAE.
Increased student enrollment for BUiD PG and UG programmes in UAE with effective usage of innovative
marketing and communication initiatives.
Launched SMART TEAM, Technical seminar for CSM Software India, in association with Intel Corporation in
Bangalore from concept to completion including theme building, invitation. call for paper, registration, event
marketing, media relations and lead generation.
Instrumental in launching Virtual Product Development, USER Conference for CSM Software India in Bangalore &
Pune & received Appreciation Letter for service excellence from the senior management.
Launched Vogue Mystique Designer Fashion Award – A glitterati event in Bangalore attracting media hype
showcasing best student collection
Career Timeline
Since 2011 2009-2011 2006-2008 2003-2006
Soft Skills Education
Professional Graduate Diploma in Marketing, Chartered Institute of
Marketing UK in 2014
Masters in Mass Communications, Bangalore University in2003
Bachelors in Journalism, Christ College, Bangalore in 2000
DORMA as Senior Marketing
Communication Specialist
CSM SoftwarePvt. Ltd.
asSenior Executive
Marketing
British University in Dubai
as Assistant Marketing
Manager
VogueInstituteof Fashion
Technology as PR &
Communication Officer
Work Experience
Since Aug’10 with DORMA, Dubai
as Senior Marketing Communication Specialist
Collaborating withglobal PR/MediaCommunication team to developandexecutePR/MediaCommunicationinitiatives
across theportfolio assigned;circulatingrelevantstories to thetrade, enduserandarchitectural press alongside targeting
editorial opportunities in high-value publications.
Acquiring the positive media coverage through strategically planned PR, marketing, advertising, sponsorship,
conferences andpress visits;Collatingnews analysis clippings & reporting of PR activities to management periodically.
Working with the PR agency to gauge competition media presence in the region; organizing photo shoots for products
and individuals with media partners.
Liaisingwiththecentral marketingteam to plan, develop, create and publish content initiatives including case studies,
customer magazine, project reviews and blog posts in line with local sales objectives.
Managing&providing properoperational andadministrativesupportinallaspectsof planning,promotionandlogisticsof
trade showevents includingregistration, booth design, logistics, promotions, lead retrieval and follow-up. Submitting
post event reports to gauge the success & archive lesson learnt for future reference.
Supporting Internal events in coordination with cross functional departments.
Setting-up aproper internal communicationssystemsbetweenHeadOffice, Centers and Stakeholders & manage content
dissemination appropriately
Workingwithstrategic industry partners to seek mutuallybeneficialnetworking & sponsorship events and promotional
activities that can enhance business opportunities.
Working with regional sales representatives to plan and develop localized marketing campaigns.
Coordinatingexecutionandfollow-upof all digitalcampaignsandproviding regular reports & reviews of post campaign
metrics
Updating all marketing-sourcedinbound inquiries and inputting end user and architectural contacts on the company’s
CRM interface
Maintaining an on-going dialogue with architects and end-user contacts through the regular distribution of email
newsletters and promotional communications.

3. Managing content & visuals for company website www.dorma.ae, regularly updating with fresh news and product
information
Overseeing brand guidelines compliance in all forms of agency communications & executing across DORMA offices and
partner sites
Extending supportforall outboundcommunicationincludingallpromotionalmaterials,websitecontent, newsletters andthe
company's annual report
Liaising& negotiating withsuppliers & third party agencies to develop, create and publish all sales support tools, ranging
from brochures, stationary, POS materials, and all other branded promotional items
Overseeing departmental administration tasks including cost keeping and inventory order and control
Initial Experience
Feb'08-Jul'10 with British University in Dubai, UAE - Education Industry
as Assistant Marketing Manager
Oct'06-Dec'08 with CSM Software Pvt. Ltd., Bangalore - IT Software Industry
as Senior Executive Marketing
Jul'03-Sep'06 with Vogue Institute of Fashion Technology, Bangalore-Education Industry
as PR & Communication Officer
IT Skills
Tools: MS Office (Word, Excel, Access and PowerPoint)
Certification
Certificate Holder in Social Media Training for Business in Dubai- UAE in 2015
DORMA Quality Management Systems in Lean Methodology in Dubai - UAE in 2013
PersonalDetails
Languages Known: English, Hindi ( Expert)
Address: Dubai Investment Park, Dubai UAE
Nationality: Indian
Driving License: UAE