Evaluation Task Two

1. EVALUATION TASK
NUMERO DOS
By Albaggins and Samwise

2. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TEXTS?

3. Here we can see a direct link between the front cover and our music video. The shot on the
left is from the music video, and we can see in the background (center frame), the artwork
used on the front cover of our ancillary texts. This means that the audience can draw a direct
link between the ancillary text and our music video, as the album artwork appears in our
music video.

4. Both of these shots show the artist, yet the artist still remains anonymous.
Conventionally, advertisements and music videos contain the face of the artist, but
ours did not. On the left, all we see are the hands on the instrument, playing. On the
right, we see, again, the album image, the name of the artist, and where to purchase
the song, but we see no visual representation of the artist.

5. Here we have the noose that is presented in both the music video and the
CD from the ancillary text. This means when consumers pick up the CD
there is an immediate reference to the music video and the darker themes of
the album.