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AA22 MMUUSSIICC VVIIDDEEOO –– TTHHRREEEE 
CCOONNCCEEPPTTSS
 The main reason we chose this song is because Ed Sheeran is 
an artist whose voice would resonate well with our group. His 
voice is not too abstract therefore would go well with any of 
our lip-syncing. 
 The song itself would be rather simple to film lip syncing, as it 
has a slow beat and tempo. 
 Regarding what we would put in the video, it would definitely 
be performance based mixed with some forms of landscape 
shots. Something to present the sadness and isolation present 
in the song. 
 The performance aspect would be shot in the recording 
studio (similar to the prelim task) with the main singer lip-syncing 
while playing the guitar. 
www.youtube.com/watch?v=DzD12qo1knM 
ED SHEERAN – THINKING OUT LOUD
 We chose this music video because it has insightful lyrics and an 
artistic representation could be constructed from it. 
 It is also a lesser-known song from Drake (it was released as part 
of his second ever mixtape in 2007) and a very different style to 
the rest of his work, so we could definitely do our own 
interpretation without a lot of influence from Drake himself. 
 Our music video would most likely entail slow cuts and editing to 
make it relate to the beat of the song. It would definitely be a 
performance based video and be black and white to represent 
the mellow aspect of the song. 
 The entire concept of the video would also be of sadness and 
lost love, something that could be represented easily through 
vivid imagery and shots. An example of this is a shot of an empty 
room, or a picture frame without an photo. It would also be 
narrative based, telling the story of the a failing relationship. 
www.youtube.com/watch?v=ggHJwJ-KpF0 
DRAKE - BRAND NEW
 We chose this song because it is one of n dubz less serious songs. 
This allows to get away from his ‘gangsta’ image which would 
be quite hard to replicate, thus making this song easier to do. 
 It is also a different genre to the other two songs, giving us some 
variety when it comes down to actually choosing a song to do. 
 Our music video for this would also be very different to the 
previous two, definitely a mixture between performance and 
narrative. 
 It would also me more upbeat, fast paced and without a doubt 
in colour due to the nature of the song. 
 Some of our suggestions for this music video are somewhat 
influenced by ndubz earlier songs in the album, as it would be a 
montage of comedy based clips mixed with a performance 
aspect. The performance aspect would obviously involve our 
main singer rapping, so marks for lip-syncing could easily be 
gained if we did it right. 
 There would be no over-arching narrative for the video, simply 
just unrelated clips that relate to the lyrics as the song itself is 
generally meaningless. 
https://www.youtube.com/watch?v=Vhri4pYKwCU 
N DUBZ- SECRETS

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Ed Sheeran, Drake & N Dubz Music Video Concepts

  • 1. AA22 MMUUSSIICC VVIIDDEEOO –– TTHHRREEEE CCOONNCCEEPPTTSS
  • 2.  The main reason we chose this song is because Ed Sheeran is an artist whose voice would resonate well with our group. His voice is not too abstract therefore would go well with any of our lip-syncing.  The song itself would be rather simple to film lip syncing, as it has a slow beat and tempo.  Regarding what we would put in the video, it would definitely be performance based mixed with some forms of landscape shots. Something to present the sadness and isolation present in the song.  The performance aspect would be shot in the recording studio (similar to the prelim task) with the main singer lip-syncing while playing the guitar. www.youtube.com/watch?v=DzD12qo1knM ED SHEERAN – THINKING OUT LOUD
  • 3.  We chose this music video because it has insightful lyrics and an artistic representation could be constructed from it.  It is also a lesser-known song from Drake (it was released as part of his second ever mixtape in 2007) and a very different style to the rest of his work, so we could definitely do our own interpretation without a lot of influence from Drake himself.  Our music video would most likely entail slow cuts and editing to make it relate to the beat of the song. It would definitely be a performance based video and be black and white to represent the mellow aspect of the song.  The entire concept of the video would also be of sadness and lost love, something that could be represented easily through vivid imagery and shots. An example of this is a shot of an empty room, or a picture frame without an photo. It would also be narrative based, telling the story of the a failing relationship. www.youtube.com/watch?v=ggHJwJ-KpF0 DRAKE - BRAND NEW
  • 4.  We chose this song because it is one of n dubz less serious songs. This allows to get away from his ‘gangsta’ image which would be quite hard to replicate, thus making this song easier to do.  It is also a different genre to the other two songs, giving us some variety when it comes down to actually choosing a song to do.  Our music video for this would also be very different to the previous two, definitely a mixture between performance and narrative.  It would also me more upbeat, fast paced and without a doubt in colour due to the nature of the song.  Some of our suggestions for this music video are somewhat influenced by ndubz earlier songs in the album, as it would be a montage of comedy based clips mixed with a performance aspect. The performance aspect would obviously involve our main singer rapping, so marks for lip-syncing could easily be gained if we did it right.  There would be no over-arching narrative for the video, simply just unrelated clips that relate to the lyrics as the song itself is generally meaningless. https://www.youtube.com/watch?v=Vhri4pYKwCU N DUBZ- SECRETS