media evaluation question 2

1. HOW EFFECTIVE ARE ALL
THREE OF MY PRODUCTS
TOGETHER?
EFFECTIVENESS OF MY PRODUCTS-
ARE THEY EASY TO IDENTIFY AS A TRIPLET?
HAVE MY PEERS HELP ME IDENTIFY AND MAKE THE CHANGES SO THEY ARE
EFFECTIVE?

2. PEER FEEDBACK
I GOT MY PEER (TARGET AUDIENCE) TO LOOK AT MY PRODUCTS ON MY
SECOND DRAFT TO SEE WHAT I NEEDED TO IMPROVE FURTHER AND ALSO
FEATURES THEY LIKES ABOUT MY THREE PRODUCTS

3. Second drafts

4. HOW I CONDUCTED MY PEER FEEDBACKFor my peer feedback I gave each person that looked at my Digipak and advert
a post it note and ask them what do you like about my products and what I
could improve on in my next draft, I also gave them a bit of paper to write
notes down as they watched my final product

5. RESULTS OF THIS FEEDBACK
MUSIC VIDEO DIGIPAK ADVERT
What went well… What could be
improved…
What went well… What could be
improved…
What went well… What could be
improved…
Good performance Too Dark (2) Continuity of the
purple links with
the bright music
video
Make the font
bolder and more
visible (x3)
Contrast of purple
and the rural
background (brick
wall)
Placement of the
shape could be
changed (cover
artist face) (x3)
Fits the genre Lip sync is out on
some parts
The effect of the
spotlight to create
closure and focus
on the artist
Change the
placement of the
font to make it
more visible
Bold and eye
catching colours
Improve color
Fast cuts from
dancers to dancer
More cuts for the
lip-syncs
Artist pictures (x2) Colour (soften) Lips (logo) (x2) More lips (logo)
throughout the
advert
Dance section Song list/ back
panel (x2)
More detailed CD
art (x2)
Overall look of the
pictures (x2)
Colour scheme
and how it
matches the
advert
Color scheme and
costume choice

6. Third draft

7. MUSIC VIDEO
Before feedback
After feedback

8. DIGIPAK
Before editing
After editing

9. Before feedback After feedback
ADVERT

10. HOW IS THE AUDIENCE AWARE THIS IS A NEW
ARTIST?
The audience are aware this is a new artist because my product conform to the genre the genre of music it
is and I have clearly tried to create an artist identity for Becky, but a more established artist may be able to
breakaway from the conforms of their genre and their artist identify more easily as they have already go a
huge fan base behind them fro example, Miley Cyrus has changed her identity several times, she has gone
from a Disney star (sweet, innocent) to this rebellious stage that took everyone by surprise then back again
to a more sane suffocated country/ pop singing artist.

11. WHAT WAS EFFECTIVE AND WHAT WASN'T SO
EFFECTED WITH MY THREE PRODUCTS?
All three of my products have the same theme of purple and white running throughout them, I have used
the same outfit on the advert and the digipak and this outfit can also be found in the music video for some
lip-sync sections and the dance section. By the reaction of my peers and my own self reflection I think that
anyone can see all three products and know they are all from the same artist, for the same video/ album
and what genre it is.

12. WHAT WOULD I DO DIFFERENTLY
If I was to to this task differently I would…
- Filmed in a warmer location as the dance section location was freezing and my artist and dancers where
only in shorts and a crop top.
- Give myself more time to complete task so I don’t rush it and it not be the result I was hoping for
- Film with more lights on some parts of my video as it is quiet dark in some locations
- Ask my artist and dancer well in advance to keep the filming day free so I can get it all done that day
and not have to rush or cut it short and not get the footage I anticipated that day.