The target audience for the trailer is males and females aged 17-30. This age group would be more interested in the horror aspect, while older audiences would prefer the thriller elements. The rating will be 15 due to some sadistic scenes. This younger demographic enjoys being frightened by horror films more than critics assume, as evidenced by quotes showing their intelligence in film choices and that many devoted horror fans are women, despite criticisms of misogyny in the genre.

1. Target Audience
BY SABA KEBEDE & NICOLE ANTONIO

2. Selecting a Target Audience
Nicole and I had discussed to base our target audience on both males and females aged 17 – 30. We
selected this particular target audience because the younger generation might be more interested in
the horror aspect of our trailer, whereas the older generation would be more swayed towards the
thriller aspect, as they do not get easily frightened.
We decided that our certificatering rating will be a 15, as some scenes will be sadistic for the younger
generation to base it more towards thriller, thereby take away the emphasise away from the horror
aspect.
We chose to do this target in particular as people of this genre are more thrilled by the aspect of
being frightened. This was quoted from a website that said “Horror is most popular with teenagers
and twenty-something’s, and this seems to go against the genre with a lot of critics, as if these age
groups aren’t capable of making an intelligent film choice. There was also another quote from the
site that stated, “many attendees and devoted fans of the horror genre are women, the targeted
audience of the “Rom-Com”.
Horror has been discredited for being misogynistic, but ironically, women love horror. Possibly
because of the many horror heroines but also because Horror movies cross gender-boundaries
because they deal with the primal emotion, the basic instinct in all human beings—fear. They tap
into locked fears, ideas and imagery that humans assiduously try to evade.