How can a business leverage an event CRM in the most productive way possible? . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. EVENT CRM: THE BASICS

2. MARKETING AUTOMATION
The most convenient feature of Event CRM software is that it saves money
and time by creating a database of leads that will allow communication with
them.
This data can be used to gather insights about the audience and send out
targeted emails and set up social media campaigns with relevant content.

3. SALES MANAGEMENT
By using an event CRM like Optimiser, event organisers can keep track of
activity records on the CRM platform. One will receive timely updates of the
ongoing. It will bring the team together and allow you to keep track of them
as well.
There will be no duplication of the data and error-free using an event CRM.
It streamlines the sales process and allows one to calculate discounted
prices, event sales numbers etc.

4. CONTACT MANAGEMENT
Contact management can greatly serve an event organiser greatly. One can
keep track of the registered guests, attendees, and potential leads that can
lead to sales.
This contact information can be collected automatically from the registration
form and added to the CRM database. CRM like Optimiser come with two-
step authentication and hierarchical access.

5. MEMBERSHIP MANAGEMENT
The event management suite by Optimiser tailors to the unique needs of an
organisation. Since events are not one-time transactions, every process has a
separate objective.
It requires continuous planning and management to create long-lasting
relationships.

6. LOCATION-BASED MARKETING
Other than automating your work process to save one from tedious
administrative tasks and streamlining the flow of sales activities, event
organisers can segregate campaigns based on geolocation features.
Meaning, one can create campaigns for a particular city. One can create a
campaign on the basis of that to attract an audience from that location.