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1. HOW DO MARKETING
CAMPAIGNS BENEFIT
FROM CRM?

2. Customer data offers
opportunities for businesses to
emphasise sales and marketing
efforts. A CRM can collect and
organise customer data to
identify their preferences and
help businesses to inform
customers about what they need
to know about their products and
services.

3. BENEFITS OF CRM IN
MARKETING CAMPAIGNS

4. BETTER
SENSE OF
TARGET
AUDIENCE
A CRM can centralise
customer data for
businesses. It develops a
complete picture of the
target audience and track
changes as when happens.

5. TARGET
SPECIFIC
GROUPS
With CRM, businesses can
segment customers based on
their preferences and
purchase histories, which can
be utilised for developing
personalised messages for
specific groups.

6. FIND NEW
CUSTOMERS
Based on the information
collected about the
preferences of existing
customers, businesses can
create targeted campaigns for
prospects having similar
interests.

7. SEAMLESS
CONNECTION
TO MARKETING
CHANNELS
CRM allows businesses to
share information across the
departments, making it easier
to understand consumer
insights and create
personalised communication
without worrying about data
duplication.

8. SUPPORTS
BUSINESS
GROWTH
Businesses can communicate
with potential customers in
existing and new markets
using the data collected
through CRM. CRM allows
businesses to identify
customers more likely to buy
their products and services.

9. THANK YOU!