How Blockchain will effect the evolution of CRM technology and how it can be of use for data security? . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. How will Blockchain
Technology
Revolutionise CRM?

2. Blockchain is a digitalised ledger for
transactions maintained by a network of
computers. Blockchain is difficult to alter
or hack because they are secure
cryptographically. It is a secure way for
parties to deal with each other without
any third-party interference.
What is Blockchain?

3. How will Blockchain
Technology Revolutionise
CRM?

4. CRM software comes with security
however it is not foolproof
With Blockchain, you can restrict
unauthorised access with a centralised
system. This reduces the chances of
fraud as well
Security

5. Because Blockchain is decentralised, it
allows you to deal with clients without
any third-party interference
No middleman means increased
efficiency and clarity on records
Transparency

6. Blockchain offers a self-sovereign
identity amidst the concerns about user
data security
It stores user data and encrypts the
personal data without sharing specifics
about the user's identity
User Privacy Control

7. Even in CRM tools, there is a chance of
human error that causes inaccuracy or
duplication of data
Blockchain offers customers a personal
key that provides companies with a
unified view of verified customer data
reducing the risk of error or duplication
Cleansing Data

8. Loyalty programs can be reimagined
and invigorated using Blockchain
Customers will not be bound by the
rules and limitations of individual brands
with a single decentralised wallet
Loyalty Programs