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1. GATED
CONTENT TO
GENERATE
LEADS

2. GATED CONTENT
An
Introduction
Any content that requires users to submit
their personal information to access it is
referred to as gated content. It allows
businesses to grow their email list and
generate new leads.

3. GATED CONTENT VS/ UNGATED
CONTENT
Ungated content includes web pages, blogs, landing pages, YouTube videos etc.
Ungated content has SEO benefits that drive traffic on your websites will bring in
subscribers and leads.
It is important to pair gated content with ungated content in your content marketing
strategy.

4. Generate leads and grow
email lists as well as increase
sales.
Create personalised content
for every email list to send
targetted emails
Analyse results of different
email content to gain
understanding of your
audience
Limits page views and traffic
No SEO benefits hits website
traffic
Some users would not be
willing to share personal
information
PROS & CONS OF GATED CONTENT
PROS
CONS

5. Private
communities
Email series &
newsletters
Content
upgrades
Webinars
Reports and
whitepapers
Examples
of
gated
content
E-books