Creating a successful product launch plan can ensure that your product is able to make its stand in the highly competitive markets and go head to head with your competitors. . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. How to Create a Successful
Product Launch Plan?

2. Launching a new product can be exciting but may sometimes
turn into a scary experience.
To have a successful product launch, businesses require a
holistic and comprehensive plan.
It comprises different strategies and procedures to ensure
everyone understands the product.
An Introduction

3. Elements of a Great
Product Launch

4. Get a clear idea of what you expect from the launch. Is it sales oriented, client-
focused or does it highlight superiority against competitors?
Uncover the reason why the product was created; what makes it different from
others and what problem does it solve?
Identify Business Intent

5. Understand your target audience through product demand analysis, interviews
and surveys. It will help you offer value to clients
Analysing competition would allow you to understand where they are lacking and
what can make your offering better
Determine Customers and Analyse
Competitors

6. Creating a solid product positioning will help you understand how much you will
charge, and how it fits & integrates with different applications
Find words that articulate your product while staying ‘on brand’. Sending the right
message will ensure consistency across the brand platforms
Product Positioning and
Messaging

7. The marketing channels you use should be able to communicate brand values to
your customers and team
You may choose social media, email marketing, blogging, and online advertising
to ensure your target customers get all the information
Decide on Marketing Channels

8. Beta testing will help you understand the pros and cons. It solves the problems
which users would likely face
Testing will get you the feedback and guarantee that your product is the one
customers need and want
Beta Testing