Learn about the role played by digital marketing in sales and how it impacts the sales funnel to revolutionise it. . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. HOW DIGITAL MARKETING
TRANSFORMED THE SALES FUNNEL

2. A purchase or sales funnel visualises a buyer's journey that covers several
levels of engagement, from interested prospects to becoming paying
customers.
These engagement levels are mostly visualised through horizontal layers
within the shape of the funnel.
INTRODUCTION TO SALES FUNNEL

3. WAYS DIGITAL
MARKETING
TRANSFORMS SALES
FUNNEL

4. EXPERIMENTATION AND DIVERSIFICATION
With digital marketing channels, trying new ways to promote products and
services has become simple and inexpensive.
Businesses can conduct A/B testing for new and creative campaigns to
determine their effectiveness before releasing them to the world.

5. CUSTOMER-CENTRED MARKETING
Better targeting allows marketers to identify new and potentially
lucrative segments of the audience and run ads based on their
priorities and needs.
This approach of digital marketing helps businesses to create
personalised offers for boosting conversions.

6. COMBINE SALES AND MARKETING EFFORTS
Digital practices such as blogs, videos, and email marketing have
made the line between sales and marketing thinner and
transformed them into more powerful marketing.
Digital marketing has developed a collaborative approach for both
teams to come together and go the extra mile for customers.

7. With Optimiser CRM, businesses can track everything that has to do
with customers. It allows users to A/B test new and creative
campaigns as well as run personalised campaigns at large to boost
conversions. Businesses can also track demographics and
understand user behaviour to make further campaigns more
compelling.