CRM, or customer relationship management, involves processes that companies use to manage interactions with current and prospective customers, enhancing insights into customer behavior. Key benefits include increased customer satisfaction, retention, and tailored sales solutions through various functional modules such as marketing, sales, and customer service. Features of Cybro CRM include workflow management, data access control, and comprehensive reporting to optimize business operations.

1. CRM
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2. Introduction
CRM is the abbreviation of Customer relationship
management
CRM consists of processes a company uses to
track and organize its contacts with its current and
prospective customers
CRM helps businesses use technology and human
resources to gain insight into the behavior of
customers and the value of those customers.
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3. Benefits of CRM
 Increase customer satisfaction and employee productivity
 Share customer information throughout the organization
 Manage daily activities and information in one centralized
source
 Increase sales by providing solutions tailored to your
customer preferences
 Understand your customers better
 Increase customer retention and loyalty
 Decrease service costs and response times
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4. Functional Modules Of CRM
Contacts and account management
Marketing
Sales
Customer service
Analysis
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5. Contacts and account
 Manages all accounts and contacts related to the
organization
 Manages all activities related to contacts and account
 Keep track of all events related to organisation ,accounts
and contact
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6. Marketing
 Marketing is a set of promotional activities
 Allows companies to identify target customers
 Can automate all the marketing activities
 Keep track of campaigns, budget and revenue of campaign,
segmentation
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7. Sales
 Sales is more than just pushing a product, it’s also about
people—building relationships, maintaining those contacts,
monitoring who buys what and where.
 Provide facility for seizing more opportunities from the
ever-growing amounts of sales and customer information.
 Keep track of sales activities, pricing and sales territory
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8. Customer service
 Customer service is an organizations ability to supply their
customer’s wants and needs
 Keep track of activities related to customer service and
support
 Provides improved customer satisfaction and performance
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9. Analysis
 Provides deep analysis of all other modules
 Provides decision making reports dashboards
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10. Features
 Importing records from external sources to our CYBRO
CRM is one of the most important features
 Workflow management enables you to automate your sales,
marketing and support processes. It helps you assign or
transfer the records and tasks to users, based on the defined
criteria
 CYBRO CRM helps you to analyze sales, marketing trends
and key CYBRO CRM metrics by reports and ensures easy
availability of every data
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11. Features
 CYBRO CRM empowers you to control the CYBRO CRM
data access based on users' profile. The users can access
only areas that are privileged to them
 A feedback form is incorporated in this application, where
the customers could express their responses on the services
provided by your organization as well as their views and
opinions on the organization itself.
 CYBRO CRM helps to Optimize your marketing spend by
identifying successful email campaigns.
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12. Features
 Provides facility to export and save the report in Excel,
PDF, or CSV format
 CYBRO CRM extends beyond the traditional CYBRO
CRM functions and enables complete sales cycle
management features by integrating online inventory
management features, such as Products, Vendors, Sales
Quotes, Orders, and Invoices
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13. Any Questions?
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