Customer relationship management, or CRM, is a software program that enables business owners to easily keep track of all correspondence and develop relationships with their leads and customers. A CRM is used to track customer information instead of the numerous spreadsheets, databases, and apps that many businesses slap together. Improved time management, organization, and client satisfaction were the outcomes.

1. Role of CRM
in Business
Growth

2. What is Customer
Relationship Management
(CRM) Software?
Customer relationship management,
or CRM, is a software program that
enables business owners to easily
keep track of all correspondence
and develop relationships with their
leads and customers.

3. What Does a CRM
System Do?
Any customer information system,
including CRM software, has
contact management as its main
objective. A CRM's main function
is to manage and store all data
for all types of contacts, from
leads to business partners.

4. How Does CRM
Make Sales and
Marketing Easier?
Without creating massive teams or going
overboard with advertising, a CRM platform
boosts your sales and marketing. You can build a
sales and marketing engine that elevates sales to
a new level by integrating your CRM with sales
and marketing automation.

5. Sales
The use of sales CRM software improves
visibility, prioritization, and follow-up
throughout the entire sales process.
GREATER VISIBILITY
A CRM also provides sales management with
greater visibility. A sales manager can easily keep
tabs on the performance and activities of each
sales representative while also keeping an eye on
the entire sales pipeline.
CLEAR PRIORITIZATION
Customer outreach can also be given priority in your
CRM. Records with upcoming contract renewal
dates and clients who might be considering a new
product can be flagged for follow-up by the sales
team.
BETTER FOLLOW-UP
Your system starts follow-up at the appropriate
times, establishing a consistent customer journey
and increasing the number of leads that become
customers.

6. Marketing
Your data insights can also help in
boosting your revenue.
Insights
Personalization provides a significant
advantage in attracting more
customers.
Segmentation/Personalization
The secret to enhancing your
marketing is testing.
Testing for Improvement
CRM in marketing frequently changes the
game because it provides strong insights,
opportunities for personalization, and
opportunities for testing that ultimately
increase sales.

7. CONTACT US
www.eracom.in
(+91) 98125-47758
office@eracom.in