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1. MEASURES TO GENERATE MORE
LEADS THROUGH EMAIL
MARKETING

2. INTRODUCTION
With 4 billion daily
users, email
marketing is one of
the most effective
and widely favoured
tools when it comes
to lead generation.
Reportedly, the
number of email
users is expected to
reach 4.6 billion by
2025.
Therefore, we can
expect that the use of
email marketing to
generate quality
leads will increase as
well.
1 2 3

3. WAYS TO GENERATE
MORE LEADS USING
EMAIL MARKETING

4. To get the audience to read
the email, you need a
catchy subject line
Keep it short, crisp and to
the point. Witty lines work
but they get monotonous
after some time
SUBJECT LINES

5. Nobody has the time to
read long emails with a wall
of text. Use images and
graphics
Make the email bite-sized
to keep the customer
engaged. Provide valuable
resources while saving time
BRIEF EMAIL CONTENT

6. The goal behind sending
emails is to land in the
inbox, not the spam folder
Update information
consistently and delete
invalid data to avoid getting
a high bounce rate
EMAIL LIST HYGIENE

7. Link the landing pages in
the email by embedding
them in images, graphics or
text
Have the Call to Action
(CTA) button easily
viewable such that it is hard
to ignore
LANDING PAGE LINKS AND CTAS

8. Gated content enables
companies to collect
customer information in
exchange for resources
such as ebooks or content
Gated content is meant to
generate leads that you can
nurture into prospects
through marketing efforts
GATED CONTENT

9. Targeted emails can
generate more leads. Do not
fall into the trap of the
tedious work of sending
emails. Automate it
Rather than wasting time on
sending individual emails,
use automation software to
send bulk emails to different
segments
AUTOMATED CAMPAIGNS

10. THANK YOU!