Brand awareness enables an organisation to leave a long-lasting impression in the minds of the customers. Learn more about how to build awareness and the strategies that will back it up! . Optimiser is a comprehensive CRM solution company for businesses. AI-enabled automation with the power of one platform efficiently navigates through a large amount of data at an affordable cost. Learn more about Optimiser: https://www.optimiser.com/

1. BRAND AWARENESS 101
Importance and how to build brand awareness

2. OVERVIEW
The extent to which the target audience is familiar with a brand and
recognises it is known as Brand awareness.
Establishing brand awareness is a significant process as it promotes
the company and their products in the early stages of the business and
well after that.
A brand will be able to gain the trust of the audience and influence
their decision-making process.

3. WHY IS BRAND
AWARENESS
IMPORTANT?
Establishes and fosters trust
Improves brand perception
Increases traffic on the website
Boosts sales
Allows the audience to associate with
products
Builds brand equity

4. Humanise the brand rather
than cold advertising
without any personal touch
to communication
Socialise with the target
audience to engage with
them and understand their
needs in depth
Employ storytelling as a
narrative to capture the
attention of the prospects
to humanise the brand
Allow easy sharing of
content/ social media
posts/ blogs to raise
further awareness and
impact
HOW TO BUILD BRAND AWARENESS?

5. Guest blogs and Co-
marketing
With these tactics, a brand will be
able to leverage its audience as well
as the other brand's audience to
increase its brand awareness
Advertising
Advertising doesn't mean billboards
and TV ads. It also includes cheaper
options such as paid social media or
PPC
Brand logo and mascot
Brand logo and mascot will allow
the audience to distinguish one from
another very effortlessly. It gets
ingrained into the mind of the
buyers if it is unique and catchy
Catchy slogan
Any good brand awareness strategy
includes the use of a catchy slogan that
will give the brand a personality
STRATEGY TO BUILD BRAND AWARENESS

6. CRM FOR BRAND AWARENESS
Marketers can achieve more with targeted and focused marketing using the customer
segmentation feature.
Following this, the communication and content provided to the audience can be
personalised to increase its reliability.
Optimiser CRM allows marketers to plan and run successful campaigns that will garner
the trust of the target audience.
Optimiser CRM's Marketing suite will provide users with a host of comprehensive tools.

7. THANK YOU!