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Marketing Productivity
with CRM
Marketing productivity with CRM can be improved as it
enables the sales and the marketing teams to work
together. Businesses that have promoted collaboration
between sales and marketing have discovered its benefits.
Improved Visibility
Records in the CRM are visible to sales and
marketing from the same platform
Both departments can cohesively collaborate
to achieve departmental alignment
Integrated Activities
Sales and marketing integration leads to
increased revenue
Marketing warms up leads and the sales team
gets valuable information on the leads before
working with them
Customer Segmentation
Optimiser CRM allows easy segmentation of
customers with unique needs
Communication can be more personal and
effective by leveraging pain points
Follow the success of every campaign from
one platform
Sales and marketing teams can discuss
aspects of strategies and make changes where
necessary
Understanding Marketing
Impact
Measuring Marketing
Effectiveness
Marketing teams need to track ROI to see
which lead resulted in a sale
They measure both campaign and individual
account results through CRM
Optimiser offers the power of one CRM platform
with a full suite of integrated tools. It fosters
productivity and accelerates business growth by
combining user experience under a unified
subscription. Optimiser offers tools for marketing,
sales, workflow automation, event management,
project management, website builder and more.
Why Choose Optimiser

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Marketing Productivity with CRM

  • 2. Marketing productivity with CRM can be improved as it enables the sales and the marketing teams to work together. Businesses that have promoted collaboration between sales and marketing have discovered its benefits.
  • 3. Improved Visibility Records in the CRM are visible to sales and marketing from the same platform Both departments can cohesively collaborate to achieve departmental alignment
  • 4. Integrated Activities Sales and marketing integration leads to increased revenue Marketing warms up leads and the sales team gets valuable information on the leads before working with them
  • 5. Customer Segmentation Optimiser CRM allows easy segmentation of customers with unique needs Communication can be more personal and effective by leveraging pain points
  • 6. Follow the success of every campaign from one platform Sales and marketing teams can discuss aspects of strategies and make changes where necessary Understanding Marketing Impact
  • 7. Measuring Marketing Effectiveness Marketing teams need to track ROI to see which lead resulted in a sale They measure both campaign and individual account results through CRM
  • 8. Optimiser offers the power of one CRM platform with a full suite of integrated tools. It fosters productivity and accelerates business growth by combining user experience under a unified subscription. Optimiser offers tools for marketing, sales, workflow automation, event management, project management, website builder and more. Why Choose Optimiser