Learn what InMail is Check LI daily How to write InMail content Tips on how to polish up LI Profile Research to be effective with inMail Online Image

2. LinkedIn Sales Training
7 Strategies to
get LinkedIn Replies

3. What is InMail?
v InMail
can
help
you
reach
contacts
that
you
may
have
had
difficulty
reaching
through
other
means.
ü Credible
way
to
send
a
message
to
any
LinkedIn
member
ü Use
on
a
regular
basis
to
reach
out
to
candidates
and
to
new
contacts
ü Don’t
misread.
This
should
not
be
the
only
means
of
contact.

4. 1. Check Daily Activity
v Before
you
send
a
message,
check
a
few
things
first.
q
Do
you
know
who
they
are?
q
Are
they
ac@ve?
q
Is
your
message
have
a
call
to
ac@on?
u
Send
your
InMails
to
ac?ve
users
of
LinkedIn
to
increase
your
chances
of
it
geAng
read.

5. 2. Adhere to Social Norms
v When
craCing
your
InMail
content,
make
sure
to
use
the
same
social
norms
you
would
when
you
are
in-­‐
person,
emails
and
other
forms
of
communica?on.
q Be
polite
“Please”
and
“Thank
you”
go
a
long
way.
q Be
specific
q Don’t
be
too
forward
q Keep
it
short
and
sweet
q Show
interest
in
the
person
you
are
speaking
to/emailing
by
including
why
your
request
may
be
beneficial
to
them
(if
it
truly
will
be).

6. 3. Be Appropriate, Brief and Actionable
v
Make
sure
you
are
asking
for
appropriate-­‐level
informa@on
(about
their
prin@ng
needs)
in
a
short,
ac@onable
request.

7. 4. Approach Others WITH CAUTION
v Don’t
ask
them
to
marry
you.
q Use
LinkedIn
InMail
as
a
rela@onship
starter
with
new
contacts
and
not
as
a
transac@onal
exchange
or
a
deal
closer.

8. 5. Short and Sweet
v Keep
your
request
brief…Less
is
more!
q Ask
short,
ac@onable
ques@on(s)
makes
it
easy
for
the
person
you
are
asking
to
say
yes
and
reply.
v Long manifesto requests rarely get read

9. v Compose
a
short
note
to
ask
for
an
exploratory
conversa?on,
comment
on
a
post
they
made,
or
suggest
a
10
minute
phone
call.
TRAINING EXERCISE

10. Short
overview
on
Cleaning Up & Polishing Your Online Image
aRer
this
presenta@on.

11. 6. Check Your Own Profile First

12. 7. Do Some Research
v Before
using
InMail,
see
if
you
can
find
other
contact
informa?on
for
the
person
q preserve your InMails for
times when you really need it
and increase the change of
receiving a response

14. Cleaning Up & Polishing
Your Online Image
7 TIPS TO CLEAN UP
YOUR ONLINE IMAGE

15. 1. Google Your Name in Google Search
v
Perform
a
search
on
your
name
to
simply
see
what
comes
up
q Create
a
game
plan
to
clean
up
your
profile
q Strategize
what
to
include
to
improve
your
online
image

16. 2. Search your name on other Search Engines
v
Besides
Google
q Look
at
Bing
and
Yahoo
q Results
should
be
consistent,
can
vary

17. 3. Maintain a professional but fun Facebook profile
v Consider
limi?ng
tags
by
others
to
pictures
on
your
wall
v Keep
wall
professional
in
nature
q Post
SWP
website
informa@on
q Personal
Achievements
q Sports
q Non-­‐profit
Ini@a@ves

18. 4. Check your name in Google Images
v See
what
pictures
are
online
that
are
connected
or
tagged
to
your
name
in
a
public
manner.
v Adjust
Facebook
Privacy
SeAngs
if
your
friends’
Facebook
pictures
come
up
§ Public
photos
that
are
tagged
to
your
name
will
arise

19. 5. Check your Privacy Settings on Facebook
v Assume
nothing
you
put
on
the
web
is
ever
private
q If
you
have
a
doubt
to
put
it
up,
don’t
do
it!

20. 6. Write a professional LinkedIn Profile
v Op?mize
with
keywords
like:
q Southwest
Precision
Printers
q SWPP
q Southwest
Prin@ng
q Prin@ng
q Southwest
Precision
q Houston
Prin@ng
q SWP
q Precision
Prin@ng
q Southwest
Prin@ng
Houston
Results
based
on
Google
Analy1cs
Report,
May
2016

21. 7. Share positively across all social media channels
q Avoid
nega@ve
rants
q Demonstrate
your
ability
to
communicate
q Don’t
over
share

22. Upcoming training
v SWP Social Media Guidelines (in depth)
§ July
12,
2016
q If you have requests or training
questions:
§ cdixon@swpp.com
§ Ext.
185
§ Upstairs
next
to
Trevor
(Sharon’s
old
office)