Engage talentwitheffectiveinmailmessages

1©2013 LinkedIn Corporation. All Rights Reserved.
Familiarize Yourself with the Participation Tools
Respond to a poll
Chat in your thoughts or questions
Raise your hand & use the
interactivity tools to participate

2
Talent Solutions
Engage Talent with Effective InMail Messages
©2013 LinkedIn Corporation. All Rights Reserved.
Afifa Van de Velde
Enterprise Support Specialist
LinkedIn

 InMail overview
 Characteristics of an effective message
 Your professional brand on LinkedIn.com
 Key InMail tools in Recruiter
 InMail Analytics
Agenda

Daily Recruiter Workflow: Contact
 Shared resource
 90-day rollover
 1 to many
 Attachments
 Templates
 Free messaging
Post
Find
Organize
Collaborate Contact
We are here

Passive members tend to do the following on LinkedIn.com
 Catch up on news via LinkedIn Today
 Connect with colleagues
 Engage in groups
Who are Your Messages Going to?
Cheryl enjoys her job and
doesn’t plan to leave any
time soon.
80%Of LinkedIn network is passive, or not
actively seeking employment.

Do:
 Start a conversation
 Be brief and to the point
 Personalize the message
 Be authentic
 Emphasize growth
 Leverage shared connections
 Ask for referrals
 Include next steps
Don’t:
 Make it feel like a template
 Focus on the job
 Include the job title in the
subject line
 Ask for a resume
Consider the Following When Writing an InMail

Respond or Not?

Subject: Designer Job Opportunity
I'm reaching out because I'm working in partnership with a design team. We currently
have several opportunities coming up, and I wondered if you'd be interested in talking.
Thanks!
InMail 1: Respond or Not?

Subject: Designer Job Opportunity
I'm reaching out because I'm working in partnership with a design team. We currently
have several opportunities coming up, and I wondered if you'd be interested in
talking.
Thanks!

Subject: MA386540: UX Designer, Sacramento ,CA
I came across your information and have a position open that matches your
qualifications. Please read the job description below and if you are interested, send me
your most recent resume and a response as soon as possible along with a contact
number.
MA386540: UX Designer, Sacramento ,CA
Client: Tier-1 National UMTS Wireless Operator, HQ GA
Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet
Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate
Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7)
Communication Expert Required 8) Presentation Expert Required
9) Retail Intermediate Desired 10) Wireless
Sales Intermediate Desired
Please provide 2 professional references and their phone numbers which our personnel
can contact.
Thank you and I look forward to hearing from you.

Subject: Can we set up some time to chat?
I am currently working with a gaming organization looking for an exceptional designer,
and I noticed you have great design experience and you are also a graduate from
Scorpion University. In my experience, designers from Scorpion University are always
the best.
The gaming organization is growing fast, and we are finding that there is increasing
demand from their clients to make the product more engaging and exciting. This has
created a new opportunity for an experienced designer to work closely with the product
to wholly re-design develop a better, more useable gaming interface.
I understand that you run a very busy schedule -- if this sounds interesting, please
share 2-3 times that could work for you to meet this or next week.
Kind regards

From InMail to Research

What happens if they choose Not Interested?

In Product Demonstration

 Build templates based on skills and
experience of members.
 Create opportunity for customization
in templates.
 Focus on opportunity in the message,
not the job.
 Personalize the messages as often as
possible.
 Review Profiles Viewed to InMails
Sent ratio.
Analytics Before Implementing InMail Strategy
Accepted
6
InMails
102
Declined
17
No response
79
6% response rate
100%Used templates
102 InMails, 102 with templates

 Leverage templates that allow for
personalization.
 Ensure templates are resonating with
the audience.
 Focus more on the opportunity, and
less on the job.
Analytics After Changing InMail Strategy
Accepted
23
InMails
78
Declined
6
No response
49
29% response rate
84%Used templates
78 InMails, 66 with templates

 The most common member type on LinkedIn.com
 Characteristics of an effective message
 Your professional brand on LinkedIn.com
 Key InMail tools in Recruiter
 InMail Analytics
Review

Questions?

Engage talentwitheffectiveinmailmessages

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (6)

Similar to Engage talentwitheffectiveinmailmessages

Similar to Engage talentwitheffectiveinmailmessages (20)

Engage talentwitheffectiveinmailmessages