Facebook Advertising: Big Ideas for Small Biz part 1
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Got a small biz? Thinking about launching a Facebook page? Tune in for part 1 and see what it takes to get started. Follow up with part 2 to get the scoop on paid promo.
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Facebook Advertising: Big Ideas for Small Biz part 1
- 1. li: Jeff Ebbing t: @jeff_ebbing
- 2. li: Jeff Ebbing t: @jeff_ebbing Stay tuned for Part 2
- 3. li: Jeff Ebbing t: @jeff_ebbing Sm biz pgs 50 mil 57% not sure if their effort on fb is worth it 35% more valuable: cust fb fans
- 4. li: Jeff Ebbing t: @jeff_ebbing So you want a facebook page
- 5. li: Jeff Ebbing t: @jeff_ebbing Where are your peeps? https://blog.hootsuite.com/social-media-demographics/
- 6. li: Jeff Ebbing t: @jeff_ebbing We scroll on our phones over 300 ft EVERY DAY 306 ft tall >>
- 7. li: Jeff Ebbing t: @jeff_ebbing What’s your goal? Build your brand? Attract new customers? Drive customers to your website? Improve customer service & support sales? Engage your audience?
- 8. li: Jeff Ebbing t: @jeff_ebbing What’s your strategy? Why should anybody care your page exists? How can you make their life better? How will you communicate that? When & what will you post? What do you already have to help you tell your story? (blogs, pix, videos, news) How can you become their problem-solver?
- 9. li: Jeff Ebbing t: @jeff_ebbing Set up your page properly! You’re in this class. Booya.
- 10. li: Jeff Ebbing t: @jeff_ebbing Pay attention to your insights You’ll learn a LOT about your customers You’ll learn a LOT about your business You’ll learn a LOT about yourself You’ll learn a LOT about what Facebook can & can’t do for your business
- 11. li: Jeff Ebbing t: @jeff_ebbing
- 12. li: Jeff Ebbing t: @jeff_ebbing
- 13. li: Jeff Ebbing t: @jeff_ebbing Make your biz page
- 14. li: Jeff Ebbing t: @jeff_ebbing
- 15. li: Jeff Ebbing t: @jeff_ebbing
- 16. li: Jeff Ebbing t: @jeff_ebbing
- 17. li: Jeff Ebbing t: @jeff_ebbing
- 18. li: Jeff Ebbing t: @jeff_ebbing
- 19. li: Jeff Ebbing t: @jeff_ebbing
- 20. li: Jeff Ebbing t: @jeff_ebbing Great stuff BUT… Better to focus on getting comfortable with the page and how it works. You can come back to this later.
- 21. li: Jeff Ebbing t: @jeff_ebbing
- 22. li: Jeff Ebbing t: @jeff_ebbing
- 23. li: Jeff Ebbing t: @jeff_ebbing
- 24. li: Jeff Ebbing t: @jeff_ebbing
- 25. li: Jeff Ebbing t: @jeff_ebbing 180 x 180 px Use your logo. It’s gonna be TINY as people scroll through their newsfeeds, so less detail is better.
- 26. li: Jeff Ebbing t: @jeff_ebbing Click to access more page features and options
- 27. li: Jeff Ebbing t: @jeff_ebbing
- 28. li: Jeff Ebbing t: @jeff_ebbing
- 29. li: Jeff Ebbing t: @jeff_ebbing
- 30. li: Jeff Ebbing t: @jeff_ebbing Promote your page
- 31. li: Jeff Ebbing t: @jeff_ebbing
- 32. li: Jeff Ebbing t: @jeff_ebbing Pages you manage Page tips & status
- 33. li: Jeff Ebbing t: @jeff_ebbing FB Page Insights Each tab displays different page stats
- 34. li: Jeff Ebbing t: @jeff_ebbing
- 35. li: Jeff Ebbing t: @jeff_ebbing Possible stories in your newsfeed:Possible stories in your newsfeed: 15001500 You only see 20%
- 36. li: Jeff Ebbing t: @jeff_ebbing
- 37. li: Jeff Ebbing t: @jeff_ebbing Good to know Familiar: Be human. People relate to people. Timely: Stay current with what’s important to your audience. Resource: Solve people’s problems. Share good stuff. Novel: Be original. What makes you unique?
- 38. li: Jeff Ebbing t: @jeff_ebbing
- 39. li: Jeff Ebbing t: @jeff_ebbing Engage with photos & videos Photo tips: https://www.facebook.com/business/a/photo-boosted-post-creative-tips
- 40. li: Jeff Ebbing t: @jeff_ebbing
- 41. li: Jeff Ebbing t: @jeff_ebbing Size matters
- 42. li: Jeff Ebbing t: @jeff_ebbing Gifs, memes & emoji Visuals rule! Fun, emotive, now Accepted/expected Available everywhere Know your audience
- 43. li: Jeff Ebbing t: @jeff_ebbing FB Video https://www.facebook.com/business/m/mobile-st85% video watched on MUTE. Add captions & get to the point FAST!
- 44. li: Jeff Ebbing t: @jeff_ebbing FB Live WIIFM? Tease your broadcast ahead of time Broadcast for 10 minutes Introduce yourself… often Engage like/share/commenters by name Practice in “only me” mode Great tutorial & tips on Hubspot blog: https://blog.hubspot.com/marketing/facebook-live-guide#sm.0001web82aksddm9yzc1
- 45. li: Jeff Ebbing t: @jeff_ebbing When you’re ready… Facebook owns Instagram… LOTS of integration and cross-promo opportunities
- 46. li: Jeff Ebbing t: @jeff_ebbing Can’t commit to posting regularly? Then don’t bother. Why start a conversation with a stranger and then walk away mid-sentence? To make friends, you have to always be present.
- 47. li: Jeff Ebbing t: @jeff_ebbing Build a two-way street
- 48. li: Jeff Ebbing t: @jeff_ebbing Social media calendar Editorial calendar
- 49. li: Jeff Ebbing t: @jeff_ebbing Editorial calendars High tech or low tech, a little planning goes a long way
- 50. li: Jeff Ebbing t: @jeff_ebbing Give ‘em what they want Focus on this Not this
- 51. li: Jeff Ebbing t: @jeff_ebbing Before you post… Is it the right time? Is it shareable or likeable? Is it too long? Does it have a Call to Action (CTA)? Is it relevant? Have I promoted my product? Is it targeted?
- 52. li: Jeff Ebbing t: @jeff_ebbing Tune into part 2 on Slideshare
- 53. li: Jeff Ebbing t: @jeff_ebbing More Slideshare fun from Jeff
Editor's Notes
- Low cost/high time What are your goals?
- Discoverable & connected Timely & insightful Here’s is where you start to ID your audience and make connections with fans and customers Who knows of a good business page? Or a business that uses facebook well? This isn’t just for your page – it’s your complete online presence
- Newsfeed is first point of entry to a LOT of your content and facebook presence Personal news & updates Pages, activity Current ads Trends Birthdays
- Facebook Insights is an incredible tool that will help you gain valuable information about the people who Like your page. You’re able to see the demographics of your fans by gender, location and age range. Not only can you see the insights of your Fans but specifically you can look at those Fans who are most engaged with your page and your content. For SCC: majority of our fans are 25-34. This will help us target (see how to do this in the next section). You’re also able to see, from week to week, how you’re doing in comparison to the previous one. Another really cool feature of Insights is the ability to see how you’re doing compared to you competition. This allows you to determine if you need to change your approach (if they’re doing better than you) or pop champagne if you’re kicking their ass.
- Familiar content: Humanize your posts so that people are able to relate. Timely content: Look at what’s trending and use hashtags so as people search for something, they’ll find it on your page. Novel content: When you create good, original posts, users will engage with your business.
- 7 ways to promote your business on Instagram: https://www.entrepreneur.com/article/280964#
- Wall calendar pic inset Google spreadsheet inset Really helps you plan and integrate with other marketing, budgeting helps too (you can get a lot of $$$ out there if you’re not careful)