What i’ve learned from blogging


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Introducing the 4 A's of blogging.
and my experience blogging

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What i’ve learned from blogging

  1. 1. What I’ve learned from blogging & other social media forays<br />nameless lunch & learn<br />
  2. 2. Agenda<br />Forget the 4P’s. In social media it’s the 4A’s.<br />Some tips<br />My experience blogging<br />My Twitter thoughts<br />
  3. 3. “<br />”<br />If you build it, they will come.<br />(Maybe in Hollywood)<br />n<br />
  4. 4. Make love, not war<br />…but rip-off some of the<br />strategies of war, if you want <br />results. [for results read audience]<br />
  5. 5. metrics<br />topics & authors<br />plan <br />The 4A’s<br />agenda<br />achieve<br />audience<br />associate<br />listen & involve<br />
  6. 6. What’s your agenda?<br />Probably one of three:<br />I want to be famous<br />I want to further my career (or business)<br />I just want to share<br />Each one requires a different plan and level of effort, so be careful what you wish for…<br />
  7. 7. Planning considerations<br />#1 - time<br />I want to be famous<br /> Have you got all day?<br />I want to further my career (or business)<br />Your going to have to plan and <br /> stick to it.<br />I just want to share<br />Your only pressure is what you put <br /> on yourself.<br />Blog time<br />Life time<br />n<br />
  8. 8. Planning checklist<br />What’s your brand?<br />your proposition : what people can expect<br />your tone of voice : how you say what you say<br />your look : a blog can be pictorial, but even a written blog needs to be presented in a considered way<br />Where’s your inspiration?<br />can you keep it going after the first week?<br />
  9. 9. What’s you style?<br />sound bites<br />stories<br />interactive<br />audio / visual<br />commentary<br />all of the above?<br />Planning checklist<br /><ul><li>quick to write, long to think
  10. 10. a large undertaking
  11. 11. reliant on others, risky
  12. 12. hosting?
  13. 13. what are you adding?
  14. 14. It depends what your brand ethos is, consistency is important</li></li></ul><li>Achieve<br />How do you measure your success? <br />visitor numbers – are you willing to compromise your content to succeed here?<br />comments (positive & negative)<br />warm fuzzy feeling for sharing<br />What will drive you to continue?<br />when you can’t be bothered<br />when nobody cares about your blog<br />n<br />
  15. 15. Achieve<br />No matter your objective, the old adage: you get out what you put in is true here.<br /># of updates<br />n<br />
  16. 16. There are a lot of dormant blogs <br />first achievement is creating one and keeping it going<br />Anything else is a bonus<br />Achieve<br />
  17. 17. Audience<br />n<br />How much do they matter?<br />
  18. 18. Audience<br />Are you aiming at a particular audience or anyone?<br />technical or mass-market?<br />Do you want interaction / feedback?<br />polls<br />start debate<br />be contentious <br />Do you owe your audience anything?<br />
  19. 19. Associate<br />Why? <br />no blogger is an island (unless they want to be)<br />What do you want to be associated with?<br />back to your blogging brand<br />Who do you want to be associated with?<br />link up with others with similar views<br />guest blogging<br />
  20. 20. some things to remember<br />
  21. 21. “<br />”<br />You watch your language!<br />n<br />
  22. 22. don’t copy<br />n<br />
  23. 23. credit & share<br />
  24. 24. Research your platform<br />n<br />
  25. 25. my experience blogging<br />
  26. 26. n<br />
  27. 27. Vital statistics<br />My platform – Wordpress<br />no regrets here, hate Blogger, hear good things about Tumblr and have started playing with it.<br />52 posts (and slowly counting)<br />Most used search keyword terms – “cognitive dissonance” and “BANKSY”<br />
  28. 28. Vital statistics<br />
  29. 29. My 4A’s when I started<br />achieve<br />associate<br />agenda<br />audience<br />I was told I wasn’t “digital” enough<br />Lost out to someone on a job because they had thousands of Twitter followers<br />Decided, can’t beat them – join them (& further my career)<br /><ul><li>Wanted to be associated with marketing, but using a “real world” tone
  30. 30. Wanted people to associate it with a “fun few minutes read”
  31. 31. I wanted to be perceived as being more “digital”
  32. 32. I wanted to learn about social media
  33. 33. Was “obsessed” by visitor numbers
  34. 34. Anyone
  35. 35. I decided keep things irreverent </li></li></ul><li>My 4A’s now<br />achieve<br />associate<br />agenda<br />audience<br />Build upon the “marketing moaner” persona<br />Experiment with ideas and topics<br />Want to talk about specialised topics in a way which makes sense to anyone<br /><ul><li>With similar writers
  36. 36. Still want people to associate it with a “fun few minutes read”
  37. 37. Keep the blog going
  38. 38. Improve my writing and creativity
  39. 39. Not fussed by visitor numbers – but look at them as a feedback tool
  40. 40. People that are fed up with the mainstream ideology that because the platform is social media the discussion has to be about social media
  41. 41. Anyone</li></li></ul><li>My highlights of blogging<br />Discovered a lot of techniques that work and don’t<br /> for another lunch & learn session maybe?<br />Discovered that a few people liked what I said<br />Discovered that a few people didn’t like what I said<br />Discovered I enjoyed writing <br />wish I’d known that at school<br />Was offered a nice little job on the back of my blog<br />
  42. 42. My lowlights of blogging<br />It is a thankless task<br />Writer’s block<br />Being the “marketing moaner” – means I have set an expectation and can’t just write about anything that takes my fancy.<br />The period of time when the number of visitors and comments on my blog really mattered to me.<br />
  43. 43. Biggest learning<br />For me it is not about numbers<br />It was for a bit, but that ruined the fun<br />I’ve learned good SEO techniques<br /> how to get page #1 on Google even when you are just a blog<br />I’ve learned what doesn’t interest me<br />
  44. 44. I’ve learned it is an effort, but effort also equals rewards<br /># of updates<br />
  45. 45. My recommended daily blog<br />http://sethgodin.typepad.com<br />a master of meaningful sound bites<br />n<br />
  46. 46. twitter<br />
  47. 47. Twitter in 140 characters<br />Full of people talking about social media and their careers<br />I didn’t get it<br />Decided to follow funny famous types<br />adds some diversionary fun to the day<br />my aim was to get a reply from a famous person<br />
  48. 48. Result!<br /> Okay, you might not have heard of him, but he co-wrote Father Ted, Black Books <br /> and wrote and directed The IT Crowd …and he’s got 106,345 followers on Twitter.<br /> So, I am one digital handshake from Osama Bin Laden, sort of. (he was a fan of the <br /> IT Crowd, or so the rumour goes)<br />
  49. 49. Do you have Klout?<br />You know where to come if you need info on any of these topics<br />
  50. 50. questions?<br />marketingmoaner.com@neilawatson<br />