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Blogging is fun


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Blogging is fun

  1. 1. Blogging is Fun !!!
  2. 2. <ul><li>We are selling credibility , authority , trustworthiness , and ultimately - a service. </li></ul><ul><li>Fortunately, because we blog, </li></ul><ul><li>Google likes us !!! </li></ul><ul><li>By its very nature, blogging is a search engine-friendly activity. </li></ul>
  3. 3. <ul><li>You're writing quite a bit of useful information </li></ul><ul><li>- usually on a niche subject - </li></ul><ul><li>and you're updating fairly regularly. </li></ul><ul><li>That is exactly what Google likes to see and why blogs tend to rank quite well for relevant searches. </li></ul><ul><li>Trouble is Google likes all bloggers. </li></ul>
  4. 4. <ul><li>Why are you writing this post? </li></ul>
  5. 5. <ul><li>Is it to provide news? </li></ul>
  6. 6. <ul><li>Advice? </li></ul>
  7. 7. <ul><li>Practical guidance? </li></ul>
  8. 8. <ul><li>Opinion? </li></ul>
  9. 9. <ul><li>What do you want to get out of it? </li></ul>
  10. 10. <ul><li>It’s about building trust , credibility </li></ul><ul><li>and authority in the community , </li></ul><ul><li>and it’s also about reaching and maintaining a high search engine ranking. </li></ul>
  11. 11. <ul><li>Think about your Reader... </li></ul>
  12. 12. <ul><li>Who are they? </li></ul>
  13. 13. <ul><li>What kind of person are they? </li></ul>
  14. 14. <ul><li>How well educated are they? </li></ul>
  15. 15. <ul><li>Why are they reading your blog? </li></ul>
  16. 16. <ul><li>What do they hope to get from it? </li></ul>
  17. 17. <ul><li>What do they want to know or be able to do, after they've read it? </li></ul>
  18. 18. <ul><ul><li>Because online reading is often dominated by the  F-pattern . That is, people read the first few listed items somewhat thoroughly — thus the cross-bars of the &quot;F&quot; — but read less and less as they continue down the list, eventually   passing their eyes down the text's left side  in a fairly straight line. At this point, users see only the very beginning of the items in a list. </li></ul></ul>
  19. 19. <ul><ul><li>Users typically   see about 2 words   for most list items; they'll see a little more if the lead words are short, and only the first word if they're long. Of course, people don't see exactly 11 characters every time, but we picked this number to ensure uniformity across the sites we tested.  </li></ul></ul>
  20. 20. Some Resources to Help ~ <ul><ul><ul><li>copyblogger </li></ul></ul></ul><ul><ul><ul><li>Micheal Fortin </li></ul></ul></ul><ul><ul><ul><li>writeminded </li></ul></ul></ul><ul><ul><ul><li>divine write </li></ul></ul></ul><ul><ul><ul><li>Men with Pens </li></ul></ul></ul>
  21. 21. Check your writing: <ul><ul><ul><li>Wordle </li></ul></ul></ul><ul><ul><ul><li>  Google Adwords Keyword Tool </li></ul></ul></ul><ul><ul><ul><li>Google Insights </li></ul></ul></ul>
  22. 22. The Scorecard is just a way to objectively measure the quality of your writing.
  23. 23. <ul><li>The higher your score, the better your writing. </li></ul><ul><li>This scorecard is merely a guideline. </li></ul><ul><li>These recommendations are common features in most great copy-writing. </li></ul>
  24. 24. Interest over time
  25. 25. Top searches   &   Rising searches
  26. 26. <ul><li>Interest over Time </li></ul>
  27. 27. <ul><li>Top searches   &   Rising searches </li></ul>