LinkedIn Know How: Top 5 Ways to Get the Most Out of Your LinkedIn Account for
Intermediate and Advance Users
Presented By Audeliz Angie Perez of OnTrack Mentors
About Ms. Perez
Ms. Perez is a Weichert, Realtors Sales Associate and Social Media Marketing Mentor for OnTrack
Mentors. She has built a very successful real estate business on her social media and internet
presence. When Ms. Perez started real estate, she was 24 years old and eager to learn the business.
Not having a large sphere of influence or network, she had to build her book of business from cold
contacts and referrals. She is currently seeking has her real estate broker’s license and intends to
continue to coach or mentor other small business owners in the areas of social media, sales and
marketing. She enjoys reading, especially legal thrillers and novels like Harry Potter. During her down
time, she enjoys long walks alone the Raritan canal and playing with her puppy, Roxy. You’ll have to
visit her LinkedIn profile to learn more about Ms. Perez at http://www.linkedin.com/in/angieperez.
*****At the end of the session, ask about Angie’s one on one LinkedIn Crash Course.****
So you’re on LinkedIn like 43 million other users and you might be wondering to yourself: What am I
suppose to do next? I set up my profile; I’ve connected with some friends or co-workers; I’ve been
recommended and given recommendations. Now What?
The following are 5 ways to get the most out of your LinkedIn account for intermediate and advance
1. Profile Must Haves:
A. Set your profile settings to public and attached as many email addresses as you can to
your account, including inactive email addresses. One of the main reasons to be on
LinkedIn is to be found. If you worked at Barnes and Noble in college and your email
address then was firstname.lastname@example.org, yet you on longer work there, you want others
who might be searching for your old BN account to find you even if it is an inactive
B. Customized URL: When you first set up your LinkedIn profile, your profile contains
unique characters and numbers to help to indentify your profile.
In this case, a unique profile URL is easier to remember and searchable on major
search engines: Google, Bing, Yahoo, etc. http://www.linkedin.com/in/angieperez
C. Be Personal Yet Professional: People buy People before they buy products and
services. Your profile should have a professional photo of you and it should give a little
insight into your likes so that other people have an easier time connecting with you.
Example: If you have a blog, instead of using the common label My Blog, rename it to
something specific as My Blog about Spiders. The same is true for your website.
Rename your website to Business Name or Functions of Business.
D. Keywords and Phrases: It is important to populate your profile with the words or
phrases in which people might search for you or your business on-line so that they can
find you on the first page of major search engines. For a monthly fee, LinkedIn will
promote your profile.
E. Detailed Contact Settings: Add a business number to your profile along with
acceptable times to call in case people want to connect with you immediately. Also,
choose as many contact options as apply. Contact setting should be updated
periodically. If you have a job that you dislike and you are looking for employment, you
should only select career opportunities when you are ready to make that information
public. But, if you have a job that you love, don’t select it. It could send mixed
messages about your true intentions regarding your LinkedIn membership.
getting back in touch
2. Use Introductions to get to know other people and ask your first tier or 1st degree connections
to make introductions for you with a specific reason in mind. You can also send your
connection’s profiles to other people on LinkedIn as a way to reciprocate the networking
1st Degree connections are people who know your email address and name.
2nd Degree connections are friends of friends.
3rd Degree connections are friends of friends of friends.
3. Use LinkedIn to search for employment and collaboration opportunities, but use your level of
degrees to get to know the hiring manager.
4. Groups, Answers and Events: Social networking must haves.
Look for groups with lots of prospects.
Ex: Realtors might join groups with buyer and seller leads: Homeowners Associations, Realtor
Referral Groups, Investing Clubs, Mortgage Services, local networking groups.
If you are a member of a group ask the admin to become a manager and lead a subgroup that
meets in person.
Participate in discussions, posts news articles and links of interests within the group get to
know members within your group.
Answers: Post questions and give feedback on topics that demonstrate your expertise. Set up
RSS feeds for Answers/questions that interest you. Average turnaround time for responses is
24 hours or one business day.
Events: Post and invite contacts to various events to get more exposure for you or your biz. Or
attend events that might interests you.
5. LinkedIn is a long term networking strategy. It is supplemental to your networking habits and
should not replace face to face networking.