Motivation

1. 1
ASIAN SCHOOL OF BUISNESS MANAGEMENT
ASSIGNMENTON BEHAVIORAL WORK
MOTIVATION
COURSE INSTRUCTOR SUBMITTED BY:-
PROF. PHALGU NIRANJANA SURAJ KUMAR MEHER
PROF. BISWAJEET PATTNAYAK BATCH:-PGDM/16-18
REG. NO:-PGDM/16-18/41
GROUP NO:-02
ON 07/09/2016

2. 2
DECLARATION
I do hereby declare that the assignment report entitled, “Motivation”
submitted to ASBM in partial fulfillment of the requirement for the
award of PGDM is a record of original research work done by SURAJ
KUMAR MEHER during the period of his study (2016-2018) at ASBM,
Bhubaneswar under the supervision and guidance of Prof. Phalgu
Niranjana and the assignment are formed.
Signature of Student

3. 3
CONTENTS
TOPICS PAGE NO
EXECUTIVE SUMMARY------------------------------- 04
INTRODUCTION ------------------------------- 05
THEORY OF NEED ------------------------------ 06
RESEARCH METHODOLOGY------------------------- 08
RESULT AND ANALYSIS------------------------------- 09
ANALYSIS OF MOTIVATION PROFILE-------------- 10
CONCLUSION -------------------------------- 14

4. 4
EXECUTIVE SUMMARY
Motivation is a theoretical construct used to explain behavior. It
represents the reasons for people actions, desires, and needs. The aim
to what type of motivation does the person have. It is been done with
the students of age groups from 18-25 years. The survey method used
to calculate this type of McClelland’s Human Motivation Theory. Under
this theory we can calculate.
Motivation refers to forces that affect his/her direction, intensity and
persistence of voluntaries behavior motivated, student willing to
expert a particular.
The scope of this research has been made to the 1st
year PGDM
students by using McClelland’s Human Theory which help me to know
whether they have power motivation or affiliation motivation or
achievement motivation.

5. 5
INTRODUCTION
Motivation as the processes that account for an individual’s intensity,
direction and persistence of effort toward attaining a goal. Although
general motivation is concerned with effort toward attaining goal; we
will narrow the focus to organizational goals in order to reflect our
singular interest in work-related behavior.
Motivation is essentially about commitment to doing something. In the
context of a business, motivation can be said to be about ‘the will to
work’. Motivation can come from the enjoyment of work itself and/or
from the desire to achieve certain goals.
Motivation is a theoretical construct used to explain behavior. It
represents for people’s action, desires, and needs. Motivation can also
be defined as one’s direction to behavior or what causes a person to
want to repeat a behavior and vice versa.
THEORY OF NEED:-
In the early 1940s, Abraham Maslow created his theory of needs, Add
to my Personal Learning Plan The identified the basic needs that human
beings have in order of the their importance; physiological needs,
safety needs and needs for belonging, self-esteem and self
actualization.

6. 6
Later David McClelland built on this work in 1961 in his book “THE
ACHIEVING SOCIETY”. He identified three motivators that he believed
we all have a need for achievement, a need for affiliation and a need
for power. People will have different characteristics depending on their
dominant motivator.
McClelland says that regardless of our gender, culture or age. We all
have three motivating drivers and one of these will be our dominant

7. 7
motivating driver. This dominant motivator is largely dependent on our
culture and life.
These characteristics are as follows:-
ACHIEVEMENT
 Has a strong need to set and accomplish challenging goals.
 Takes calculated risks ro accomplish their goals.
 Likes to receive regular feedback on their progess and
achievements.
 Often likes to work alone.
AFFILIATION
 Wants to belong to the group.
 Wants to be liked and will often go along with whatever the
rest of the group want to do.
 Favour collaboration over competition.
 Doesn’t like high risk or uncertainty.
POWER
 Want to controls and influence others.
 Likes to win arguments.
 Enjoys competition and winning

8. 8
 Enjoys status and recognition.
RESEARCH METHODOLOGY
SAMPLE SIZE
Targeting the students from 18-25 years to research the motivation of
them.
CHARACTERISTICS OF SAMPLE
The sample includes male’s students of 1st year PGDM of ASBM
SAMPLE SIZE
15 questions were distributed to 1st
year students of PGDM, ASBM
TYPE OF SAMPLE
Type of sampling I use is convenient sampling
PURPOSE OF STUDY
My purpose of study is to find out the motivation of 10 people by the
use of theory of need. To find out the person is power motivated or
affiliation motivated or achievement motivation

9. 9
RESULT AND ANALYSIS
POINTS
GYANCHAND KUMAR
SURAJ KUMAR MEHER
A.DEEPAK PATRO
CH.DEBASIS
SUJIT KUMAR MALIK
DIBYADARSI H. JENA
RATNAKAR SAHU
SUDIP MANDAL
SAIKAT PANDIT
ABDUL RASHID KHAN

10. 10
ANALYSIS OF MOTIVATION PROFILE
1. GYANCHAND KUMAR is 25 years old. He had a character of high
affiliation orientation. It means that he has a character which is related
to the need of love, friendship and cooperation. He had interest in
cooperation, communication and social contacts. The opinion prevails
in psychology that the need of affiliation called sometimes also the
need of social contact and infinity. Affiliation motivation is stimulated
by cause necessary for human survival. This type of people with high
affiliation orientation is scanning their environment for friends, close
relationship and trust-worthiness.
2. SURAJ KUMAR MEHER is 21 years old. He was having a very high
power orientation. The goal of the power motivation is concern with
having an impact with reputation and influence. This concept is often
called power motivation. He has a power motivated to exercise strong,
influential actions, generates very strong emotions in others and
express concern for reputation or position in the society as well as in
the world. His characters show that he has a character of successful
mentors, trainers or instructors.
3. A.DEEPAK PATRO, whose age is nearly about 21 years old. He was
having a very high achievement character. This characters shows that
he was desire for significant accomplishment, mastering of skills,
controls or high standard. He was also associated with a range of
actions. He was doing repeatedly to accomplish something difficult. He

11. 11
has a strong determination to win. He was also associated with the
achievement with positive feelings and he also has a character to be
effective or challenged.
4. CH. DEBASIS PATRA who’s age is about 21 years old. He has a very
strong character in affiliation orientation. Its means that he has an
interest in the need for establishing, maintaining or repairing friendly
relationship. He has a desire to accomplish difficult tasks and to meet
standard of excellence. He has a desire to be with others and satisfying
relationship. A need for achievement gives incentives to have a sense of
accomplishment and need for affiliation drives a person to be with
different kinds of people.
5. SUJIT KUMAR MALIK who’s age is nearly about 22 years old. He has a
strong achievement character. It means that he was very closely
associated with the achievement with positive feeling. These types of
character of people are having the achievement of goals in their mind.
And he also has praise and rewards for the success. These characters of
people are very closely associated with the achievement with one’s
own competence and efforts not the luck. This personality trait is
characterized by enduring and consistent concern with setting and
meeting high standard for achievements.
6. DIBYADARSHI HARAPRASAD JENA who’s age is about 21years old. He
has a very strong achievement motivation. The people having this type
of trait are needed to be better and to improve task accomplishment.

12. 12
Achievement motivated people want personal responsibility and set
challenging goals. For these types of people, achievement is more
important than material or financial rewards. People who are high on
needs for achievement choose tasks that are moderately difficult for
them. They are persistent ad don’t give up till they have sense of
accomplishment. This people having this type of trait are very closely
associated with the achievement with positive feelings.
7. RATNAKAR SAHU who’s aged is nearly about 24 years old. He has a
strong character in affiliation motivation. He has character like- need
for establishing, maintaining or repairing friendly relationship. People
who are affiliation motivated strive to establish, restore or maintain
close relations with others are concerned about the separation or
disruption of relationship and always characterize group activities as
social or friendly. Affiliation motivated is stimulated by causes
necessary for human survival, tendency to compare oneself with others
and to get feedback from them. The people having the affiliation traits
are also friendly, accepting, open social behavior.
8. SUDIP MANDAL who’s aged is about 22 years old. He was strong in
the achievement motivation traits. People who are high on needs for
achievement choose tasks that moderately difficult for them. They are
persistent and do not give up till they have a sense of accomplishment.
They are intrinsically motivated. They do things for a sense of pleasure
and satisfaction and not for extrinsic reward like- money. They also
prefer to have accurate feedback about themselves. They are clear
about their strength and weakness.

13. 13
9. SAIKAT PANDIT who’s aged is nearly about 22 years old. He was very
strong in power traits motivation. Generally power traits means is the
ability to influences the behavior of others or without resistance by
using a variety of tactics to push or prompt action. The goal of the
power motivation is the concern with having an impact with reputation
power. People who are power motivated strive to exercise strong,
inflectional actions, generate strong emotions in others and express
concern for reputation or position in the world.
10. ABDUL RASHID KHAN who’s aged is nearly about 23 years old. He
has character like- he gives more time to friends and family. His needs
related to love, friendship and cooperation. He has interest in
cooperation, communication and social contacts. The efforts of people
to establish close friendly relationship follows at the same time from
the need of safety which can be saturated by social interactions. He has
a tendency to compare oneself with others and to get feedback from
them.

14. 14
CONCLUSION
Motivation is that which satisfies the needs of an individual as well as
groups. It helps to promote the job satisfaction. Motivation helps in the
learning process, without motivation learning does not take places.
Motivation stimulates interest and attitudes of willing to learn.
Motivation provides us with energy to purse outcomes. The
energy may come from an inside source or an outside source. These
sources can be defined as intrinsic or extrinsic respectively. Motivation
comes from enjoyment of the work itself and/or from the desire to
achieve certain goals. It can also come from the sense of
satisfaction gained from completing something or achieving a
successful outcome after a difficult project or problem solved.