BRIEF IDEA ABOUT MARUTI

1. PRESENTATION ON MARUTI SUZUKI

2. GROUP NO – 2
Ruqshar Neha
Abdul Rashid Khan
Suraj Kumar Meher
Shabahat Khanam
Amrita Banswar
Satyaprakash Panda

3. INTRODUCTION & COMPANY PROFILE:-
Maruti was established in 1981.
It commenced production in 1983 with MARUTI 800.
Maruti was merged with SUZUKI in 2007.
The headquater are located in New Delhi.
The founder of MARUTI SUZUKI was MR. M.C.BHARGAVA
Equity Structure:-56.2%{SUZUKI} 43.8% with PUBLIC
PLANTS:-6 plants in Gurgaon & Manesar
NET PRODUCTION/SALES:-1.15 Million unit p.a
NET PROFIT:-Rs.27,831 Million
EMPLOYEES:-14,000+ employees are working

4. HISTORY
The SUZUKI kei car which at the time was the only modern car
available in India.
COMPETITORS:-Hindustan Ambassador & Preminium Padmini.
As of May 2007, GOVT. OF INDIA sold its complete share to
Indian Financial Institute as no longer any stake in MARUTI
UDYOG.
Maruti received right to import 40,000 fully built up Suzuki in
first 2yrs & after yearly goal was only 33% of ingrediants parts.

6. 4P”S MARKETING
 The marketing mix refers to the sets of actions & tactics
that a company uses promotes its brand or product in
the market.
 4P’S OF MARKETING:-
 PRODUCT:-What the company is manufacturing?
 PRICE:-What is the pricing strategy used by the
company?
 PLACE:-Where is the company selling?
 PROMOTION:-How is the company promoting the
product?

7. SWOT ANALYSIS
Opportunities
 MUL has launched its LPG version of Wagon R and it was a
good move simultaneously
 MUL can start R&D on electric cars for a much
better substitute of the fuel.
Threats
 MUL recently faced a decline in market share from its 50.09% to
48.09 % in the previous year
 Chaina may give a good competition as they are also
planning to enter into Indian car segment

8. QUALITIES OF SWIFT

9. WHAT DOES BRAND MARUTI MEAN TO YOU?
It is one of the oldest four-wheleer making company in
India.
It provides products as per the demands &
requirements of customers at reasonable price.
Brand controls over 45% of Indian cars market with its
small car.
Fuels efficiency & huge service network.

10. DO YOU THINK MARUTI CAN SUCCESSFULLY CUSTOMIZE ITS
OFFERINGS TO MATCH CONSUMER DESIRES AND PREFERENCES?
Yes, Maruti can successfully customize its
offerings to match customers desires and
preferences because:
Sales
Services
Insurance
Finance
Accessories

11. ARE YOU WILLING TO BUY A MUL PRODUCT PRICED AT RS.25,00,000
?WHY AND WHY NOT? DISCUSS.
 REFRESH DESIGN
 KITNA DETI HAI ? (MILEAGE)
 COMPETITIVE PRISE
 SAFETY FEATURES
 TRUSTED MILL

12. SHOULD MUL TRY TO BE EVERYTHING TO EVERYBODY BY OFFERING ON
VARIANCE AT ALMOST ALL PRICE POINTS? OR SHOULD IT CONSOLIDAT
AND EXPAND ITS MARKET SHARE IN ECONOMIC SEGMENTS?
 YES, mul can offer the variance for everybody to everything
.
 Because the company should not focus only in one class of
the society.It should focus on every class of the society like
higher class middle class and lower class.
 YES It should expand its market share in economics
because if it will not increase market share then the
company not expand.