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STIMA Congress 2014 - The Festival Edition: Presentation Cor Molenaar

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BAM - Belgian Association of Marketing
BAM - Belgian Association of Marketing

Disruption in Retailing - Customer will buy differently

Marketing
1 of 22
Disruption in Retailing Customer will buy differently Prof Dr Cor Molenaar RSM/ErasmusUniversity eXQuo consultancy
Retailing is changing Technology change Customer behaves differently Internet as disrupter cor@cormolenaar.nl
cor@cormolenaar.nl
cor@cormolenaar.nl
cor@cormolenaar.nl
Smart cards, smart payment, google glasses, google shopping, google wallet, ebay now, Big data, location based services, tracking and tracing, smart households, internet of things Virtual reality, virtual stores, augmented reality, cloud computing What will your future bring? cor@cormolenaar.nl
Valuechain Impact internet on structures retail disruptors innovators optimisers Value proposition improve enhance create strengthen enlarge invent cor@cormolenaar.nl
Radical emotion Individual Lack of focus and concentration Always connected Looking for thrills cor@cormolenaar.nl
cor@cormolenaar.nl
But there is more Pressure on budgets: 9% is spent on articles which did not exist in 2010 Reduce spenditure on existing articles More single households cor@cormolenaar.nl
Internet is a technical platform to reshape business: Focus on sales, information, communication Focus on customer needs But what is new? cor@cormolenaar.nl No physical limitations No distance constraints No time constraints Information driven
Alibaba is reinventing internet New platform New philosophy New business model New opportunities Connecting buyers and producers Facilitating business Customer leading Get on or copy cor@cormolenaar.nl
cor@cormolenaar.nl
Reshaping the world: Internet of things Tracking and tracing New connections New communications New business models Transparency cor@cormolenaar.nl Cloud computing Big data Analysis systems iBeacons NFC facilities
cor@cormolenaar.nl
from friction to solution Assortment/delivery Cityhubs and multi-docs From owning to sharing From waiting to following Financial model From transaction model to service model to subscription model cor@cormolenaar.nl
cor@cormolenaar.nl
cor@cormolenaar.nl
Mobile is new driver Ease of use Location based Opportunity Mobile use while shopping Location based services Tracking and tracing cor@cormolenaar.nl
Supply chain, factories, brands, real estate and councils Partnership is needed for the future cor@cormolenaar.nl
cor@cormolenaar.nl
The future will not wait Customers won’t wait Will you wait ? cor@cormolenaar.nl

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STIMA Congress 2014 - The Festival Edition: Presentation Cor Molenaar

  • 1. Disruption in Retailing Customer will buy differently Prof Dr Cor Molenaar RSM/ErasmusUniversity eXQuo consultancy
  • 2. Retailing is changing Technology change Customer behaves differently Internet as disrupter cor@cormolenaar.nl
  • 6. Smart cards, smart payment, google glasses, google shopping, google wallet, ebay now, Big data, location based services, tracking and tracing, smart households, internet of things Virtual reality, virtual stores, augmented reality, cloud computing What will your future bring? cor@cormolenaar.nl
  • 7. Valuechain Impact internet on structures retail disruptors innovators optimisers Value proposition improve enhance create strengthen enlarge invent cor@cormolenaar.nl
  • 8. Radical emotion Individual Lack of focus and concentration Always connected Looking for thrills cor@cormolenaar.nl
  • 10. But there is more Pressure on budgets: 9% is spent on articles which did not exist in 2010 Reduce spenditure on existing articles More single households cor@cormolenaar.nl
  • 11. Internet is a technical platform to reshape business: Focus on sales, information, communication Focus on customer needs But what is new? cor@cormolenaar.nl No physical limitations No distance constraints No time constraints Information driven
  • 12. Alibaba is reinventing internet New platform New philosophy New business model New opportunities Connecting buyers and producers Facilitating business Customer leading Get on or copy cor@cormolenaar.nl
  • 14. Reshaping the world: Internet of things Tracking and tracing New connections New communications New business models Transparency cor@cormolenaar.nl Cloud computing Big data Analysis systems iBeacons NFC facilities
  • 16. from friction to solution Assortment/delivery Cityhubs and multi-docs From owning to sharing From waiting to following Financial model From transaction model to service model to subscription model cor@cormolenaar.nl
  • 19. Mobile is new driver Ease of use Location based Opportunity Mobile use while shopping Location based services Tracking and tracing cor@cormolenaar.nl
  • 20. Supply chain, factories, brands, real estate and councils Partnership is needed for the future cor@cormolenaar.nl
  • 22. The future will not wait Customers won’t wait Will you wait ? cor@cormolenaar.nl