This document defines key terms related to e-business and discusses various aspects of conducting business online. It defines e-business as businesses that utilize internet technologies, and discusses business intelligence, e-commerce, CRM, SCM, and ERP. It outlines different types of e-business models including B2B, B2C, C2C, and others. The document also distinguishes between e-business and e-commerce, describing how e-business aims to improve overall business performance through connectivity, while e-commerce focuses on online marketing, selling and buying. Finally, it discusses advantages and disadvantages of e-business, as well as examples of e-marketing activities.

1. Dr. Kitipan Kitbamroong

2. Definitions of E-business
 E-business - businesses run on the Internet, or utilizing Internet
technologies to improve the productivity or profitability of a business.
 Business Intelligence - defined as the ability for an organization to take
all its capabilities and convert them into knowledge, ultimately, getting
the right information to the right people, at the right time, via the right
channel.
 E-Commerce - buying and selling of products or services over
electronic systems such as the Internet and other computer networks
 Customer Relationship Management (CRM)- model for managing a
company’s interactions with customers, clients, and sales prospects.

3. Definitions of E-business
 Supply Chain Management (SCM) - management of a network of
interconnected businesses involved in the provision of product and
service packages required by the end customers in a supply chain
 Enterprise Resource Planning (ERP) - systems integrate internal and
external management information across an entire organization,
embracing finance/accounting, manufacturing, sales and service,
CRM.

4. Types of e-business
 Business-to-business (B2B)
Business that sells products or provides services to other businesses
 Intel selling microprocessor to DELL
 Heinz selling ketchup to McDonalds
 Business-to-consumer (B2C)
Business that sells products or provides services to end-user consumers
 www.dell.com
 Consumer-to-consumer (C2C)
Consumers sell directly to other consumers
 www.ebay.com , www.Thaisecondhand.com
 Business-to-government (B2G)
Government buys or provides goods, services or information to/from businesses or
individual citizens
 Business pay taxes, file reports or sell goods and services to Govt. (www.rd.go.th)

5.  http://www.census.gov/econ/estats/2010/2010reportfinal.pdf

6. Types of e-business
 Mobile commerce (m-commerce)
E-commerce transactions and activities conducted in a wireless environment
 Mobile ticketing, Mobile banking
 M.scbeasy.com
 Business-to-employee (B2E)
Information and services made available to employees online
 employee and corporate benefits solution, education opportunities, digital
library systems
 Facebook Commerce (F-commerce)
 Collaborative commerce (c-commerce)
Individuals or groups communicate or collaborate online
 www.transora.com.br

7. e-Business vs e-Commerce
 e-Business is more than selling and marketing online!
E-Business:
Improving business
performance through low cost and
E-Commerce: open connectivity:
• marketing
• selling • New technologies in the value chain
• buying of products • Connecting value chains across businesses
and services on the
Internet in order to :
• Improve service/reduce costs
• Open new channels
• Transform competitive landscapes

8. How e-commerce works
 Ref : http://nationalmerchants.org/services/ecommerce.php

9. Online Payment Options
 Credit card processing
 Paypal
 Debit cards
 Give them offline payment options too
 The more online payment options, the better

10. Online Payment Options
 http://www.mojo3g.com/top-up.php

11. Advantage and Disadvantage
Advantage Disadvantage
 Overcome Geographical  Lacks That Personal Touch
Limitations  Delays Goods
 Gain New Customers with
 Many Goods Cannot Be
Search Engine Visibility
Purchased Online
 Lower Costs
 Limited Product experience
 Locate the Product Quicker
 Eliminate Travel Time and Cost  Reliability and security
 Provide Comparison Shopping
 Enable Deals, Bargains,
Coupons, and Group Buying

12. E-Marketing
 the marketing (generally promotion) of products or
services over the Internet.
 How is important?

13. Types of E-Marking
 Display advertising
 Search engine marketing (SEM)
 Search engine optimization (SEO)
 Email marketing
 Referral marketing
 Affiliate marketing
 Inbound marketing
 Video marketing

14. So what?
 How does all this apply to my interest?
 Hospitality? Tourism?

15. Related activities
 Planning
 Surveying / shopping / deals
 Tickets booking
 Hotel booking
 Activities booking
 Insurances
 Claims and reciepts
 Feedback and royalty programs

16.  http://www.internetmarketingforhotels.co.uk/

17. E-Marketing examples