SDR is a telemarketing firm with 25 interviewers and 3 analysts specializing in hospitality and tourism leads. They develop customized call programs to support sales initiatives and have provided lead generation, appointment setting, and database services since 1996. SDR identifies decision makers, taps new markets, targets feeder cities to grow pipelines, avoids unqualified contacts, and updates databases through core services including lead generation, sales missions, and event recruitment.