This document provides information on how to effectively use LinkedIn for business purposes. It outlines key stats about LinkedIn, including that it has over 300 million members in 200 countries. It also describes best practices for using LinkedIn, such as completing your profile, engaging with connections, participating in groups, and integrating LinkedIn into your overall marketing strategy. The document emphasizes that LinkedIn can help strengthen brands, find new partners and customers, and drive more traffic and conversions for businesses.

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LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK

2. MARKETING
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LINKEDIN IN 30 SEC´s
• WORLD´S LARGEST SOCIAL BUSINESS NETWORK
• CEO JEFF WEINER, STOCKEXCHANGE IN US
•
NOT ONLY A DIGITAL CV BUT A FULL BRANDING MAGNET
• (SPR-14) 300 MILLION MEMBERS IN 200 COUNTRIES
• 40% CHECK IN DAILY
• 2,1 MILLION GROUPS & 3 MILLION COMPANY PAGES
• THE STRENGTH LIES IN WHO THE 1st & 2nd CONNECTIONS HAS
• A COST AND TIME EFFECTIVE WAY OF BRANDING AND FINDING
NEW DISTRIBUTORS & COMPANIES

3. MARKETING
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THIS HAPPENS IN LINKEDIN NEXT 90 MIN
• + 37,500 SHARED LINKS
• + 900,000 PAGES VIEWS
• + 170,000 MEMBERS ARE HERE
• + 10,000 NEW MEMBERS
• Today
• 5 042 354 ACCOUNTS IN NETHERLANDS
• 1 791 879 IN UNITED ARAB EMIRAT
• 1 396 659 IN NIGERIA
• +2 NEW MEMBERS PER SECOND

4. MARKETING
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• WHY
– BUILD AND STRENTHEN THE BRAND
– FINDING NEW DISTRIBUTORS
– DRIVE TRAFFIC
– INCREASE THE CONVERSION RATE ON THE WEB
• HOW
– CONTENT PLAN
– BE ACTIVE ON ALL LEVELS (COMPANY,, PROFILE, GROUPS)
– GOALS & MEASSUREMENTS
– INTEGRATE IN OVERALL MARKETING STRATEGY & PLAN
LINKEDIN STRATEGY

5. MARKETING
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3 KIND OF LINKEDIN USERS
1.
Those
who
run
a
company
or
work
in
sales?
2.
Those
who
are
looking
for
a
job
or
recruters
3.
Those
who
are
Fat´n
Happy

6. MARKETING
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LINKEDINs MAIN AREAS
• PROFILE
• 100 % COMPLETENESS
• PROFILE SEARCH OPTIMIZATION
• STATUS UPDATES
• CONNECTIONS , EMINGLE – INCREASE YOUR NETWORK
• COMPANY PAGES
• SHOWCASE PAGES
• IMAGES/FILMS
• COMPANY INFO
• FOLLOWERS
• STATISTICS
• GROUPS
– MEMBERS
– DISCUSSIONS
– FOLLOW OTHERS
– EMINGLE
– CAMPAIGNS

7. MARKETING
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YOUR BRAND ON LINKEDIN
•
PHOTO
(increase
the
likelihood
that
your
profile
will
get
viewed
x
11)
•
HEADLINE
•
CURRENT
JOB
+
TITLE
+
TEXT
•
LINKING
MEDIA
•
SUMMARY
•
AT
LEAST
3
PREVIOUS
EXPERIENCES
•
SKILLS
•
EDUCATIONS
•
AT
LEAST
50
CONTACTS
• (Tailormade
your
LI
profile
link
+
Webbplats
links)
100
%

8. YOUR BRAND– 10 QUICK TIPS
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① Fill in everything in your profile 100%
② Create a network and e-mingle strategy
③ Create an interesting title
④ Use your unique competent – feed your contacts
⑤ Feed your network with goodies (content)
⑥ Invite and expand your network ALWAYS with a personal message
⑦ Have a group strategy
⑧ Be visible
⑨ Start giving honest recommendations and endorsements and you
will recieve the same J
⑩ Integrate Linkedin in your other channels & autosignature

9. COMPANY PAGE
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Company
page
Overview
• Company name
• Logotype
• Showcase pages
• Recommendations
• Film
• Facts
• Employees
• Branch
• Contacts
Social integration
• Twitter
• Blog feed
• Latest news
• Status update
• Market your own group
Jobs
• Market jobs
• Employment Branding
• Films
• Employee references
• Job descriptions
• Recruitment solutions
• Advertising
Analysis tools
• Track unique visitors
• Pageviews visitors visited
• Update 25/7

10. MARKETING
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• TIPS & ADVISE
• ACTIVITIES/EVENTS
• PICTURES/VIDEOS
• ARTICLES
• WHAT THEY DO & ARE
• DISCUSSIONS
• RECOMMENDATIONS & ENDORSEMENTS
THIS IS WHAT PEOPLE DO & SHARE

11. MARKETING
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SMART TOOLS
• Mini CRM system
• LinkedIn´s webzines LinkedIn today
• The search tool
• Follow influencers, people & companies
• Free and paid LinkedIn accounts – benefits

12. MARKETING
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SEARCH TOOL
• COMPANIES
• COUNTRIES
• SENIORITY
• SIZES
• TITELS
• JOBS
• AND LOTS MORE
• YOU DECIDE
• LINKEDIN KEEP TRACK
• SAVE
• MORE FEATURES WITH PREMIUM ACCOUNT

13. MARKETING
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• 2,1 million groups
• 8 000 new groups weekly
• Membership in average 7 groups
• 200 conversations per minute
• For your own development
• For business intelligence
• To build your own and Ricoh´s network
• Network groups
• Customer groups
• Project Groups
• Start your own group to attract customers
• Follow your postingplan, share also in groups
LINKEDIN GROUP STRATEGY - BRANDING

14. MARKETING
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DAILY/WEEKLY ROUTINE (10 MIN)
• LOG IN 1-2 TIMES/WEEK
• FOLLOW THE POSTINGPLAN
• 6/3/1 routine – share others and your own
• LOOK AT ”WHO VISIT YOUR PROFILE”– TAKE ACTIONS)
• PERSONAL MESSAGE WITH INVITATION AND ANSWERS
• (NEVER VIA THE APP)
• FOLLOW AND PARTICIPATE IN DISCUSSIONS
• CHECK THE SEARCHES
• PERSONALIZE, READ AND SHARE FROM PULSE
• FOLLOW LINKEDIN THOUGHT LEADERS - SHARE

15. MARKETING
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HOW TO SUCCEED IN LINKEDIN
• No ad –hoc tool
• Just don´t approve connections and nothing else
• Learn how LinkedIn best can be used
• Give endorsements to connections you think deserves it
• Use all functions, tools and services
• Put up goals, a content plan and follow it
• Use groups to brand yourself
• Create a share policy
• Integrate LinkedIn with other Inbound marketing activities

16. MARKETING
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WANT TO CONNECT?
• Tweet:
Annica
Thorberg
J
@annicathorberg
&
@inboundsthlm
• Email:
annica@markeZnghouse.se
• Web:
www.markeZnghouse.se
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