2. Obsidian Creations
Who we are
• A marketing and launch company
• Launching projects in a bespoke and structured
way to compliment specific business needs
3. Obsidian Creations
Challenges facing companies
today
• Managing the vast array of
communication channels
• Making sense of the deluge of data that
these channels produce
• Responding to the data to further
requests for information into actual
sales leads
• Producing productive returns on the
investments made
4. Obsidian Creations
Questions to be considered
• Do you have professional marketing
resource/skills in-house?
• Can your in-house resource deliver on
time and to the standard needed to keep
you competitive?
• What about industry knowledge?
• How extensive is your network of
contacts?
6. Obsidian Creations
Specialists
• Our specialist knowledge can be utilised in full
OR
• Each of our services can be provided individually
depending on your requirements
• Bespoke service to improve companies’ marketing
decisions and maximise their capability to progress
in their chosen market
• The ability to inject life into a campaign through out
market awareness
7. Obsidian Creations
Financial
• As an agency we use specialist people and
tools which can reduce the final cost
• The overall cost of producing your project or
campaign on an external basis may cost
less than paying a full time member of staff
• With an agency you can choose to invest in
what you need when you need it and build a
productive relationship
Marketing and launch are 2 aspects that go hand-in-hand
Whenever you promote a product, service or aspect of your company you are launching to your selected market and the scatter gun approach will not get the required results
There so many ways in which product/company information can be delivered
Print - direct mail, magazines, newspapers, literature
Electronically - web, email, blogs, twitter, mobile phone, television, radio
Imagine successfully using all channels and the amount feed back they would produce
What infrastructure you would need to respond and chase-up this feed back
And it needs to be cost effective
Yes or No - If yes is it 1 dedicated person, a department or a ‘tack-on’ job?
If in-house can he/she/they cope?
What is their experience within your industry?
Does their previous background have the right network of contacts?
Whatever promotion item is produced it has an impact on building your brand identity
Design is a speciality in its own right and needs to be co-ordinated through all material
Whether external or internal the messaging must be consistent
Planning is all important to make sure everything is delivered on time
As a company we can be with you through every step of your marketing campaign
OR you can choose which service(s) to make use of
We tailor what we do to fit your goals and ideals
Having a fresh approach can re-invigorate an existing campaign
Cost and the need to get value for money is always a major concern. By using specialists we can ensure each £ spent is worthwhile
It’s not just a matter of salary there all the other legal add ons that need to be considered
Working in a bespoke way will ensure that there is no unnecessary wastage of resources
The major brands, no matter what the industry, can’t all be wrong!
