Career highlights for Stephanie Worthington

1. Stephanie
Worthington
Marketing Operations
Event Management
Demand Generation
stephanieworthington@gmail.com
(415) 608-0538

2. Highlights
• Grew database from 140 to more than 200K+
names in <18 months
• Achieved average 30% email open rate and 5%
click through rate
• Exceeded lead generation targets by 230%
• Grew qualified opportunities by 25% YOY
• Increased user conference attendance by 50% YOY
• Finishing final process to attain CTSM certification
(Certified Trade Show Marketer)
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stephanieworthington@gmail.com
(415) 608-0538

3. Marketing Philosophy
• Events
o It’s not how much money you have, but how effectively you spend it
o Measure everything
o Always experiment
• List Quality
o Without a high quality house list, your message and money are wasted
• Message
o Deliver the right message at the right time
o Understand the prospect process and tailor your campaigns to match
• Analysis
o Measure and adjust to achieve high ROI
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stephanieworthington@gmail.com
(415) 608-0538

4. Skills: Demand Generation
• Campaign design and management
o Email
o Direct Mail
o Webinars
o Seminars
o Trade Shows
• Experienced with 1 to 24 month sales cycle
• Defined and implemented closed-loop
marketing/sales cycle
• Targeted all levels within an organization across
multiple verticals
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stephanieworthington@gmail.com
(415) 608-0538

5. Skills: Operations
• Budget planning, management and reporting
• SFDC administration and training
• Marketo/Eloqua administration and training
• Recruiting and team building
• Field management
• Vendor management
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stephanieworthington@gmail.com
(415) 608-0538

6. Skills: Events
• Trade shows
o Tabletop to 40x40+
o Local and international
o Selection through set-up/tear-down
• Corporate Events/Seminars
o 5 to 5,000 people
o Budget from $50 to $500K+
o Local and international
o Vendor management/measurement
o Branding, advertising, collateral
o Partner and sponsor recruiting and management
o Free and paid registration
o Agenda planning, speaker recruitment
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stephanieworthington@gmail.com
(415) 608-0538

7. History
• Sr. Director of Marketing – Coraid
• Director of Marketing – Guidewire
• Director of Marketing – Orbital Data
• Sr. Event Marketing Manager – Autonomy
• Director of Marketing – Evault
• Marketing Manager Events & Demand Gen – Scale Eight
• Marketing Operations Manager – Sendmail
• Marketing Manager – Banter
• Marketing Analyst – Bank of America Securities (formerly
Montgomery Securities)
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stephanieworthington@gmail.com
(415) 608-0538