4. 4
Estate Agency Execution & Resources
S/N ACTIVITY RESOURCE WHEN WHO
1 Officially Create business unit to
handle estate agency transactions
1. Identify business lead
2. Set revenue targets
27/11/12 MD
2 Get company accountant to
create business unit p&l
1. Agree business unit budget
and approval limits
27/11/12 MD
3 Acquire a 2nd
hand vehicle and
two motor bikes
1. Get quotes from dealers 28/11/12 Business
Lead
4 Recruit two OND canvassers
(salary + commission)
1. Hire 2 OND canvassers who
can ride bikes
05/12/12 Business
Lead
5 Agree business unit brand and
create marketing collateral
1. Work with brand consultant 05/12/12 MD
6 Begin mapping all available real
estate (lease, let and purchase)
on the island
1. Canvassers with Bikes 15/12/12 Business
Lead
7 Develop MLM marketing
strategy and database
1. Business Lead Customer
Acquisition
15/12/12 Business
Lead
5. 5
Asset Development Execution & Resources
S/N ACTIVITY RESOURCE WHEN WHO
1 Identify business lead for asset acquisition and
development business line
HR 30/11/12 MD
2 Identify all contract/ support people (i.e.
architects, quantity surveyors etc) for the business
line and also articulate contract terms
HR 05/12/12 Business
Lead
3 Begin building a database of real estate assets
(land and existing properties) within agreed focus
area for possible development
Contract
canvassers
15/12/12 Business
Lead
4 Develop entertainment center design plan and
business case for Yaba location
Architects 05/12/12 Business
Lead
6. 6
Customer Acquisition Execution & Resources
S/N ACTIVITY RESOURCE TIME WHO
1 Identify business lead for customer
acquisition business line
HR 30/11/12 MD
2 Begin collating database of possible
clients
Staff of target
organisations
30/11/12 Business
Lead
2 Create database of 5 PMI’s Business intelligence 15/12/12 Business
Lead
3 Begin networking MD’s of selected
PMI’s
MD 15/12/12 Business
Lead
4 Develop contact centre by getting a
dedicated phone line and email
address for all customers to reach
Receptionist
IT Personnel
15/12/12 Business
Lead
5 Submit approach for using crowd
sourcing approach to sell remodelled
properties
Managing Director 15/12/12 Business
Lead
7. 7
S/N ACTIVITY RESOURCE TIMELINE WHO
1 Web Portal Content Development 1. Content researcher 15/12/12 Business
Lead
2 Finish development of marketing
materials, presentations and micro
website for Yaba project
Media Consultant 30/12/12 Business
Lead
3 Identify property for remodelling and
sale to customers
Business lead asset
acquisition
31/12/12 Business
Lead
4 Delivery of CityWorks website Media Consultant 31/12/12 Business
Lead```
5 Begin Online Media Push and bi –
weekly newsletter push
Media Consultant 15/01/13 Business
Lead
6 Hold investors event for Yaba
project
Event managers,
brochure, Website
31/01/13 Business
Lead
Customer Acquisition Execution & Resources
