SDR is a unique telemarketing services company that utilizes a b2b approach in assisting organizations in maximizing their revenue and sales grwoth. SDR offers lead gen, appointment setting, event recruitment and sales support services with a focus on the hospitality/tourism industries, including hotels, resorts, cvb’s and tourism boards, both domestic and international.

2. WHO WE ARE
• SDR is a boutique telemarketing firm
specializing in hospitality and tourism
• A staff of 25 highly trained interviewers
and 3 data analysts
• We develop customized call programs
that support an organization’s sales
initiatives
• Founded in 1996

4. TRAINING & QUALITY ASSURANCE
• Interviewers go through in-depth
training on all projects including
benefits, power statements and
scripts
• Standard reporting and recording of
data allows for quality checks and
detailed data analysis in real time
• Every call is accounted for and each
lead is pre-qualified by SDR prior to
client submission

5. TECHNOLOGY
• Automation provides speed of
execution and call volume
• 30-35 dial attempts per hour,
per interviewer
• System flexibility allows for
instant changes based on
client’s needs
• Built in quality assurance
measures

6. CORE SERVICES
• Lead Generation
• Sales Missions/Appointment Setting
• Event Recruitment
• Backyard Business Builder™
• Database Cleanse and Development

8. LEAD GEN
• GROW your sales pipeline and
increase lead volume quickly
• IDENTIFY true decision makers
within an organization
• TAP into new verticals and emerging
markets quickly
• TARGET feeder market cities

9. Reality:
No One Likes
Cold Calling
Reality:
No One Likes
Cold Calling

10. BENEFITS OF LEAD GEN
• Create revenue from new sources
• Update contact information and add
new contacts to your database
• Avoid wasting valuable time calling
contacts that haven’t expressed a need
for your product or those without the
budget to acquire them

11. PROGRAM REPORTING
Data Based on Actual Program Results

13. APPOINTMENT SETTING/SALES BLITZ
• Targeted approach to set pre-qualified
appointments in a key feeder
city/cities of choice
• An excellent way to uncover NEW
accounts and immediate business
opportunities
• Allows the internal sales team the
time to focus on high level prospects

15. EVENT RECRUITMENT
• Develop and implement a program
to ensure peak attendance at road
shows, receptions and in-market
FAMS
• Reduce no-shows and increase
overall event return on investment
• Provide customized support for
post-event follow-up

17. BACKYARD BUSINESS BUILDER™
Backyard Business Builder™-Limited Service
& Extended Stay Brands
• Create a targeted database for individual
“need” hotels consisting of top employers
and key demand generators locally
• Drive immediate business for
corporate/individual business travel
• Uncover new business opportunities and
further saturate current accounts

18. DATA CLEANSE/DATA BUILD
• Create, build and customize a new
database targeting specific industry
segments and verticals
• Expand a company's marketing range
by adding new contacts, and
geographic and vertical segments to
existing files

19. ADDITIONAL SERVICES
• Direct Mail/Email/Webinar
Follow Up
• Trade Show Support
• Market Research/Customer
Surveys
• Inbound 800#, Inquiry and
Fulfillment services
• Mystery Shops

20. Peter Miller, President
Strategic Database Research
561-395-8807 ● pmiller@strategicdatabase.com
www.strategicdatabase.com