Learn how you can enhance your business and make it grow using Twitter

1. WHAT ISTHE
VALUE
PROPOSTITION
OFTWITTER?
Data Analytics and
Insights
WHAT MAKES
TWITTER OF
VALUE
Global Engagement
REAL TIME
SPREADING OF
NEWS
CROWD SOURCED
INFORMATION
TO THE POINT
INFORMATION
Ability to Attach
Pictures and Links
for Additional
Details
#hashtags
trophy-icon
Vedantaj - http://vedantengineering.in/trophy-icon/

2. WHOUSES
TWITTER IN
CANADA?
In 2017 34% of
Canadians useTwitter
39% of Canadians check
Twitter daily, 64% check at
least once a week, 93%
check a few times a year
11% post once a day, 23% post
a minimum of once a week,
26% share once a week, 60%
share a few times a year
Twitter use by Age: 46% of
those Ages 18-34, 48% of
Ages 35-44, 34% of Ages 45-
54, 20% of Ages 55-64, 18% of
Ages 65+
Twitter use by Education
Level: High School or Less
(25%), College (31%),
University (39%)
48% of users are
women
52% of users are
men
Social Media Use in Canada, 2017
Melody McKinnon - http://canadiansinternet.com/social-
media-use-in-canada-2017/

3. WHYSHOULDAN
ORGANIZATION
USE TWITTER?
330MILLIONACTIVEUSERS
(EASYTOFIND&CONNECT)
65.8%
- U.S. COMPANIESTHATUSE
TWITTERFORMARKETING
‘IN THE NOW’
WORLDOFSOCIALMEDIA
REALTIME FEEDBACK/
SUGGESTIONS
FORIMPROVEMENTBYCUSTOMERS
TWEET, REPLY, MENTION,
CUSTOMER SERVICE
CONVERSATIONS
76%
- CONSUMERSLIKELYTO
RECOMMENDABRANDFOLLOWING
FRIENDLY SERVICE
MICROBLOGGING
SOCIALSITE
THATLIMITS
EACHPOSTTO140
CHARACTERS
ENGAGE,
INTERACT,
CREATEBRANDIMAGE
GREATNETWORKINGTOOL,
ATTRACTPOTENTIAL
CUSTOMERS
LATESTTRENDS, NEWS,
COMPETITOR INFO
USED
BYALMOST
EVERY
BUSINESS
58%
- TOPBRANDSWITHOVER
100,000FOLLOWERS
2.5x
- INCREASEINCUSTOMERSERVICE
CONVERSATIONSINLAST2YEARS
44 Incredible and Interesting Twitter Statistics | Brandwatch
https://www.brandwatch.com/blog/44-twitter-stats-2016
How to Choose a Logo for Your Brand Publication
http://landt.co/2017/06/choose-logo-brand-
publication/

4. WHATARETHEY
OPTIMAL DAYS
ANDTIMESTO
POSTON
TWITTER?
Tweeting at 12 PM, 5 PM
& 6 PM generates higher
retweets and click-
through rates!
Tweeting on
weekdays maximizes
views, especially
when conducting B2B
Marketing.
Apps such as HootSuite
and Bufferapp let you
schedule your tweets,
allowing you to post at
optimal times with ease!
The shelf life of a tweet
is typically around 8
hours, so posting late at
night is not optimal in
most situations.
Users love to
browse during
school and work
hours!
Capitalize on
commuters!
The Best Times to Post on Social Media
Catriona Pollard -
https://www.huffingtonpost.com/catriona-pollard/the-
best-times-to-post-on_b_6990376.html
The best times to post on Facebook,
Instagram, and Twitter
Steven Benna -
http://www.businessinsider.com/best-
times-to-post-on-facebook-instagram-
twitter-2015-7
Bubble clipart tweet
http://moziru.com/explore/Bubble%20clipart%2
0tweet/#go_post_299_bubble-clipart-tweet-
16.jpg

5. WHAT METRICS
AREUSEDTO
GAUGETHE
POPULARITYOR
RELEVANCEOF
TWITTER?
Impressions are tracked
over time to monitor
how many times the
post is viewed.
Number of followers are
displayed for each
account, and new
followers can be tracked
over a time period.
Retweets, Likes &
Engagements are
counted to provide an
estimate of how
popular each tweet was.
ClickThrough Rate
ClickThrough Rate
shows how many twitter
users clicked the link to
visit your site!
A Deeper Look at the Twitter Metrics You Should Be Tracking
Jennifer Beese - https://sproutsocial.com/insights/twitter-
metrics/

6. ARETHEREANY
ANALYTICSTOOLS
AVAILABLE FOR
TWITTER?
Twitter Analytics
Track and analyze:
• Impressions – number of times user saw a
Tweet onTwitter
• Engagements – total number of times user
interacted with aTweet.This includes
clicks anywhere on theTweet(including
hashtag, links, avatar, username, and
Tweet expansion), retweets, replies,
follows, and likes
• Engagement rate – the number of
engagements (clicks, tweets, replies,
follows, and likes) divided by the total
number of impressions.
SOCIAL TRACKING
Get started, try Twitonomy now!
https://www.twitonomy.com/

7. ISTWITTER MORE
BENEFICIAL FORA
B2BOR B2C
ORGANIZATION?
B2B B2CEQUALLY ACTIVEAUDIENCES
USETWITTERTOCONSUME
INFORMATION, FOLLOW
COMPETITOR UPDATES AND
LOOKFORBUSINESS CONTACTS
FOLLOW FAVOURITEBRANDS,
LEARN ABOUTPRODUCTS/
SERVICES, ENTERTAINMENT, GIVE
FEEDBACK
CONSTANT,
FAST-PACED
CONVERSATION
BASED PLATFORM
Adobe’s Twitter feed is incredibly
focused on its own products/ company
news, with nearly every tweet
managing to feature in a brand
mention. It took
advantage of Earth
Day to promote the
company’s own green
credentials.
Intel, with 4.8 million followers,
has an
interesting,
entertaining
Twitter feed that
shares a mix of
company information, competitions,
jokes, memes, articles and quotes.
ENGAGEMENT,
INTERACTION
-BENEFICIALTOBOTH
ORGANISATIONS
12 Examples of B2B Companies Managing Impactful
Twitter Profiles
https://komarketing.com/blog/12-examples-b2b-
companies-managing-impactful-twitter-profiles/
10 of the Best Brands on Twitter (And Why They're So Successful)
Lindsay Kolowich - https://blog.hubspot.com/marketing/twitter-best-
brands
www.twitter.com

8. WHAT ISAN
EXAMPLEOFAN
ORGANIZATION
THAT USES
TWITTERTOADD
VALUE?
• WestJet is responsive 24/7 to communicate with customers,
promote new flights, and build a strong reputation.
• WestJet’s business plan is built around high customer service, and
“Owners Care” means support around the clock!

9. WHATARETHE
EXPECTEDCOSTSTO
USETWITTER FOR
ORGANIZATIONAL
PURPOSES?
Costs on professional
copywriter. Twitter has a
limited number of signs that
should be used effective to
engage ourTA
Create campaign
independently from
Twitter
Daily expenses on Tweets
promotion provided by
Twitter. It can start from 1$
a day. More you invest more
engagement your Tweet will
get
Time:
• On campaign- 2 weeks
or more
• Plan tweets 2 weeks
ahead, be able to change
according to trends and
emergencies
• Post at least 1Tweet a
day

10. HOWCAN YOUR
BUSINESSGET
STARTEDWITH
TWITTER?
How to Use Twitter for Business
Howcast -
https://www.youtube.com/watch?v=JXPmI4YaOpM
 https://www.youtube.com/watch?v=JXPmI4YaOpM