THIRTY COMMON! SOCIAL MEDIA! PARTY
FOULS. @AMYL_BISHOP

www.slideshare.net/amybishop

SOCIAL MEDIA ALLOWS YOU TO
GROW A COMMUNITY & BUILD A BRAND.

BUT YOU’VE GOT TO LEARN
THE RULES BEFORE YOU CAN PLAY THE GAME.

1 CRACK THE EGG USE
PROFESSIONAL PROFILE PHOTOS.

INCLUDE A RELEVANT FACEBOOK COVER
IMAGE. 2

3 TAILOR & CUSTOMIZE CONTENT
FOR EACH CHANNEL.

4 DISABLE TWITTER AUTOSHARING TO
FACEBOOK OR LINKEDIN.

5 SHORTEN & TRACK LINKS
ON TWITTER.

APP UPDATES TO ALL SOCIAL
NETWORKS. 6 REFRAIN FROM PUSHING

7 DO NOT SHARE INSTAGRAM
IMAGES ON TWITTER.

DO NOT USE
#IRRELEVANTHASHTAGS
8

9 NO HASHTAGS ON FACEBOOK.
EVER.

10 AVOID TOO MANY UPDATES
IN TOO SHORT AN AMOUNT OF TIME.

11 REQUEST NEW LINKEDIN CONNECTIONS
WITH CUSTOM MESSAGES

KEEP TWITTER
ACCOUNTS PUBLIC.
12

13 DO NOT SEPARATE PERSONAL
& PROFESSIONAL ACCOUNTS.

14 SHARE CONTENT FOCUSED ON
3-4 MAIN AREAS RELATED TO YOUR BRAND

15 DO NOT SEND NEW
FOLLOWERS A SALES PITCH IMMEDIATELY

DO NOT REQUEST RT’S OR
LIKES TOO FREQUENTLY 16

17 DO NOT BEG FOLLOWERS
TO CONNECT WITH YOU ON EVERY OTHER NETWORK

DIRECT MESSAGES NO AUTOMATION. 18
TAILOR & CUSTOMIZE

19 KEEP BUSINESS ACCOUNTS CONVERSATIONAL
BUT NOT TOO PERSONAL

NO F@#%$&!
PROFANITY
20

21 TREAT SOCIAL MEDIA LIKE
A TELEPHONE NOT A MEGAPHONE

SHARE VALUABLE 22 CONTENT &
SITE THE SOURCE

23 DO NOT REPEATEDLY SHARE
THE SAME SELF-PROMOTING CONTENT

24 PUT YOUR AUDIENCES’ NEEDS
AHEAD OF YOUR WANTS

25 DO NOT SPAM TWEET
CHATS WITH IRRELEVANT LINKS

26 OMG PPL DON’T USE
2 MANY ABBREVIATIONS BC IT’S NAGI

27 CREATE A COMMUNITY BY
MENTIONING OTHERS

DO NOT HOLD GRUDGES IF
PEOPLE UNFOLLOW YOU 28

DO NOT HOLD GRUDGES IF
PEOPLE UNFOLLOW YOU 28

29
PROOF READ
EVERYTHING

LIMIT EXCLAMATION
30
POINTS!!!!!!!!!!!!!!!!!!

SOCIAL MEDIA
QUESTIONS?
@AMYL_BISHOP