Personal Brand Portfolio Project 1

1. PERSONAL BRAND EXPLORATION
Ryan Lindberg
Project & Portfolio I: Week 1
August 2, 2023

2. I’m a very driven and focused individual with a
love for the automotive industry and
motorsports. My love for cars goes back as far
as I can remember, but my love for marketing
and photography/videography in marketing only
came about in 2014 through one of my high
school classes. To be on track to have a job that
intersects with both of the things that I love is
something that I am so excited for and drives me
to get better every day. My goal is to build a
brand that comes across as a trusted best
friend, and hopefully builds a community of
people that interact with each other in a similar
fashion.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Social Media Specialist
• Content Strategist
BRAND ARCHETYPE - Utilizing the
“Guy Next Door” archetype, My aim
is to foster a community of
enthusiasts around the brand that I
am working with to create a
dedicated customer base.
Sports Marketing Management and Content Creation for the
Automotive Industry
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and Decision Makers in the
Automotive and Motorsports Industry
TARGET AUDIENCE
Gary Galletta
Outreach Plan:
• Restructure my resume to cater to the speci
fi
c employer,
and compile a working portfolio of relevant works
• Reach out via LinkedIn, or email if available, in order to
obtain other forms of contact.
• I would send a follow up email after a week without
contact, or next day after initial response to thank them for
their time.
PROFILE
PICTURE
Talent Acquisitions Partner at Subaru
of America
Liza Borches
Outreach Plan:
• Compile a working portfolio of promotional media projects I
have completed at my current job within CMA.
• As I am currently employed by CMA, I will either use
company email or our company social media network.
• I would send a follow up email after a week without
contact, or next day after initial response to thank them for
their time.
PROFILE
PICTURE
President and CEO at Carter Myers
Automotive
Kunal Sachdev
Outreach Plan:
• Restructure my resume to cater to the speci
fi
c employer,
and compile a working portfolio of relevant works
• Reach out via LinkedIn, or email if available, in order to
obtain other forms of contact.
• I would send a follow up email after a week without
contact, or next day after initial response to thank them for
their time.
PROFILE
PICTURE
Technical Recruiter at TRD

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Obtain employment in my desired career
fi
eld.
‣ Build a usable portfolio while attending Full Sail that
highlights my skills and pass it on to 10 possible
employers prior to graduation.
Mid Term: (2030)
• Obtain promotion in my current job or an equivalent position
with a different employer.
‣ Further develop my portfolio and reputation by
exceeding expectations on projects and increasing my
online brand awareness through increasing my LinkedIn
Connections and branded social media content by 70%.
Long Term: (2040)
• Obtain a “decision making” position within my career
fi
eld.
‣ Maintain a steady schedule of yearly improvements and
promotions within current company or through obtaining
an equivalent position within a different company.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Content Creation
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Sales Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Graphics and Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Video Editing Software Novice / Adept / Expert
Problem Solving Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help automotive companies foster an
engaging brand identity and community, by
delivering a product that is both high quality
and professional while engaging the viewer.
PROMISE

8. CREDENTIALS
Work Experience:
• Social Media Content Creator - CMA’s
Honda of Winchester
• Content Creator and Podcast Producer -
FNF Media (personal project)
Education:
• Visual Communications and Multimedia
Design Course, NOCTI (2016)
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2025)
Awards:
• 3rd place District Award: FBLA Digital
Marketing Competition 2015
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Trayvon Amir
Industry Experience:
• Founder - Athletes with Attitude
• Sports Specialist, Intramural Sports -
DFMWR
• Creator, Co-Host, Sports Analyst -
E2G Sports LLC
Education:
• Sports Marketing and Media B.S. - Full Sail University
(2021)
Leadership Experience:
• Flag Football Coach
• Founder of Athletes with Attitude
Skills and Pro
fi
ciencies:
• Military Operations - 16 endorsements
• Operational Planning - 13 endorsements
• Leadership - 9 endorsements
Ryan Lindberg
Overall Online Presence:
• 439 Connections, customized banner image, no
headshot, fairly detailed pro
fi
le with good information,
has many different posts with links to his sports talk
show, customized LinkedIn URL.
• Grade: Average, 66 out of 100
No Headshot HEADSHOT
Industry Experience:
• Social Media Content Creator - CMA’s
Honda of Winchester
• Co-Founder, Co-Host, Automotive
Content Creator - FNF Media
Education:
• Sports Marketing and Media B.S. - Full Sail University
(Exp. 2025)
Leadership Experience:
• Co-Founder of FNF Media
• Shift Lead at Best Buy
Skills and Pro
fi
ciencies:
• Solution Selling - 0 endorsements
• Customer Service - 0 endorsements
• Marketing - 0 endorsements
Overall Online Presence:
• 4 connections, customized banner image, professional
headshot, Somewhat detailed pro
fi
le, no posts, active
on other social media, customized LinkedIn URL
• Grade: Poor, 30 out of 100

10. COMPETITION
Douglas Morgan JR.
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Ryan Lindberg
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Social Media Content Creator - CMA’s
Honda of Winchester
• Co-Founder, Co-Host, Automotive
Content Creator - FNF Media
Education:
• Sports Marketing and Media B.S. - Full Sail University
(Exp. 2025)
Leadership Experience:
• Co-Founder of FNF Media
• Shift Lead at Best Buy
Skills and Pro
fi
ciencies:
• Solution Selling - 0 endorsements
• Customer Service - 0 endorsements
• Marketing - 0 endorsements
Overall Online Presence:
• 4 connections, customized banner image, professional
headshot, Somewhat detailed pro
fi
le, no posts, active
on other social media, customized LinkedIn URL
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For members of the automotive world who need a
relatable brand identity, I provide content and
marketing strategies that help foster a meaningful
connection with the community and customer base
because I have helped my current dealership do just
that from the ground up with engaging content and
community outreach projects through social media.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• #JobsOf
fi
ce Virtual Career Fair
‣ January 5, 2024 | Virtual
• Washington DC Job Fair
‣ August 17, 2023 | Alexandria, VA
• WASHINGTON DC SMALL BUSINESS EXPO
‣ TBD | WASHINGTON DC
Digital Marketing
• Primary Content: I will be focusing on content that re
fl
ects
the kind of job I want to do, as well as content that gets my
portfolio out to more people through traditional social media
as well as LinkedIn
• Primary Tools: Weekly posting on Instagram, LinkedIn, and
Twitter, as well as getting onto Threads as it’s an emerging
social media site
• Website: Posting links to my portfolio as well as projects on
social media as much as possible.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking to obtain a mentor that not only knows
marketing but also content creation as a whole as my
passion is with video production and photography - Eat
partnership by September 2024
Formal Education
• Sports Marketing and Media, B.S., Full Sail University
(Exp. 2025)
Technical Skills
• Continued improvement of my social media management
and content creation skills by continuing my position with
CMA - CMA’s Honda of Winchester, August 2024
• Improve my Graphics and Photo Imaging Software skills
through my classes at Full Sail - Full Sail University
• Improve my Video Editing Software skills through my
classes at Full Sail - Full Sail University
Soft Skills
• My Soft Skills will continue to be built upon through my
current position with CMA - CMA’s Honda of Winchester

14. Ryan Lindberg
You know how important a good social media
presence is to a brand? Well, what I do is work with
decision makers within companies to formulate a plan that
works best for their desired social media identity and then execute on that plan. In
fact, I have been working with the general manager of my dealership for the past
year to create a new social media presence from the ground up that focuses on
community outreach, and it has been incredibly successful so far through our
work with short-form video content and a weekly podcast that aims to bring the
community “behind the scenes” of their local Honda dealership.
“

15. REFERENCES
Barry, L., & Evans, D. (2023). Subaru Rally Car. UNDER THE SKIN OF SUBARU’S LATEST
RALLY CAR. DirtFish Rally. Retrieved August 6, 2023, from https://www.google.com/
url?sa=i&url=https%3A%2F%2Fdirt
fi
sh.com%2Frally%2Fara%2Funder-the-skin-of-
subarus-latest-rally-
car%2F&psig=AOvVaw3nyhEf5bEU1vE291hf5Hts&ust=1691469239174000&source=i
mages&cd=vfe&opi=89978449&ved=0CA4QjRxqFwoTCNj6zY3cyYADFQAAAAAdA
AAAABAD.
DC SBE. (2023, March 8). Washington, D.C. Small Business Expo. https://
www.thesmallbusinessexpo.com/city/washington-dc/
EventBrite. (n.d.-a). #JobsOf
fi
ce Virtual job fair / career expo event #Washington DC. Eventbrite.
https://www.eventbrite.com/e/jobsof
fi
ce-virtual-job-fair-career-expo-event-washington-
dc-tickets-484153926427?
aff=ebdssbdestsearch&from=dc622b2134d311eea81f3a0e7f9f7395
EventBrite. (n.d.-b). Washington DC job fair August 17, 2023 - Washington DC career fairs.
Eventbrite. https://www.eventbrite.com/e/washington-dc-job-fair-august-17-2023-
washington-dc-career-fairs-tickets-493025341067?
aff=ebdssbdestsearch&from=dc622b2134d311eea81f3a0e7f9f7395
Franko, D. (2021). Full Sail Logo. Animation Career Review. Animation Career Review.
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sa=i&url=https%3A%2F%2Fwww.animationcareerreview.com%2Farticles%2Fleading-
during-pandemic-how-full-sail-university-continues-innovate-through-
unprecedented&psig=AOvVaw2C2kt07_pr-440o9RsTJPs&ust=1691469000959000&sour
ce=images&cd=vfe&opi=89978449&ved=0CA0QjRxqFwoTCNiSopzbyYADFQAAAA
AdAAAAABAD.
Lindberg, R. (n.d.). LinkedIn Pro
fi
len Ryan Lindberg. https://www.linkedin.com/in/ryantlindberg/
LinkedIn. (n.d.). 31 Motorsports Marketing Jobs (1 new). 31 Motorsports Marketing jobs (1 new).
https://www.linkedin.com/jobs/search/?
currentJobId=3612772971&distance=25&geoId=92000000&keywords=Motorsports+Mar
keting
Morgan, D. (n.d.). Douglas Morgan Jr | Linkedin. LinkedIn Pro
fi
le Douglas Morgan Jr. https://
www.linkedin.com/in/douglas-morgan-jr-76093b21
O*Net OnLine. (n.d.). 13-1161.01 - search marketing strategists. O*NET OnLine. https://
www.onetonline.org/link/summary/13-1161.01
Putnam, K. (2023, May 23). Girl/guy next door brand archetype: Psychology brand strategy.
Brand Archetype: Everyman. https://www.kayeputnam.com/brand-archetype-everyman/
Subaru of America. (n.d.). Subaru Careers. Subaru. https://hcal.fa.us2.oraclecloud.com/hcmUI/
CandidateExperience/en/sites/CX_1/requisitions?keyword=Marketing&mode=location