English Purposive Communication

1. Communication aids
and strategies

2. 2
Learning Outcomes
1. Convey ideas through oral, audio-visual,
and/or web-based presentations for different
target audiences in local and global settings
using appropriate registers
2. Adopt awareness of audience and context in
presenting ideas

3. Lesson 5 outline:
1. Kinds of Communicatideveon Strategies
2. Factors to Consider in Developing a
Communication Strategy
3

4. a.
kinds of
communication
strategies
4

5. What is communication strategy?
- it is the blueprint or plan
- it maps the hows to conveying a message
-it is designed to help people to communicate effectively and
accomplish individual or organizational objectives
- it is also defined as the choice of the most useful objectives of
communication, and recognition of a particular brand and its
strategies in terms of attitude
5

6. Kinds of communication strategies
1. Verbal communication strategy
- can either be written and oral commuication
a) Written communication
-comprises e-mails, chat, fax messages, and text messages
b) Oral communication
- may involve phone calls, video chats, aside from face-to-face
covnersation
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7. 2. Non-verbal communication strategy
- is more on visual cues such as facial reactions, body language,
voice tone, and the physical distance between communicators
Examples:
✘ Shaking hands
✘ Patting the back
✘ Eye contact
✘ Etc.
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8. 3. Visual communication strategy
- provides documentation in school and in workplaces.
Examples:
✘ Signages
✘ Memoranda
✘ Illustrations
✘ Webpages
✘ Graphic designs
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9. b.
factors to consider in
developing a
communication
strategy
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10. 1. Objectives
- communication strategy should be aligned closely to your
individual or organizational plan.
- if presenting on your own, you should clarify your personal
objectives; if speaking for and in behalf of an organization, you should
look at your organization’s vision, mission, and goals.
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11. 11
Classification of objectives or goals:
✘ General
- general purpose is a broad indication of what you are trying
to acconplish
✘ Specific
- specific objectives describe the outcome you are seeking

12. 12
Examples:
✘ Vague
I want to collect some donations in this meeting.
I want to get my manager’s support for my idea.
✘ Specific
I want to collect at least P500 from each person in this meeting.
I want my manager to give me one day per week and the help of
a secretary to develop my idea.

13. 2. Audiences
- identify your target audience whom you need to
communicate with to achieve your personal or organizational goal or
objectives.
Questions to ask:
a) Who are the key audience members?
b) How much do they know?
c) What do they want to know?
d) What are their personal preferences?
e) Which demographic characteristics are significant?
f) What size is the group?
g) What are the audiences’ attitude?
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14. 3. Messages
- communication is all about storytelling; thus; thus, always use
an interesting narrative, human interest stories, and imagery
-Adler, et al. (2012) suggest that you develop the thesis statement. A
thesis statement is the central or key idea; it is a single sentence that
summarizes your message.
Examples:
✘ Investing now in a new system will save us money in the long run.
✘ Advertising on our website will boost your sales.
✘ You don’t have to accept sexual harassment.
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15. 4. Context
- influences what you say or how you say it.
Example:
✘ If others are speaking as part of your program, you need to take them into
account
“I had originally planned to discuss the technical aspects of our new
express delivery system, but I think Carol has covered them pretty thoroughly.
✘ If you’re presenting a new budget proposal just after a company has
suffered a major financial loss, you should be prepared to show how your
budget will cut costs (Adler, et al., 2012).
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16. 5. Tools and Activities
- identify the most appropriate tools and activities to be used
in communicating the messages to the audience.
Example:
a) Tables
b) Diagrams
c) Graphs
d) Visual aids (objects and models, photographs, charts, pictograms, videos,
posters, handouts)
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17. Pitfalls of computerized design programs
a) Poorly conceived messages,
b) Design over content, and
c) Overly complex presentations
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18. Guidelines in presentation software (adler, et al, 2012)
a) Be sure you have a reason for using a visual aid.
b) Keep your slide shows brief.
c) Match the sophistication of your visuals to your audience.
d) Make sure the visual is large enough to see.
e) Keep the design of your visuals simple.
f) Use only a few words (in each slide).
g) Use only horizontal printing.
h) Label all items for clear identification.
i) Display a visual only while you are discussing it.
j) Practice using your visuals.
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19. 6. Resources and Time
- ensure the availability of the resources and set an expected
timescale for your communication strategy.
- remember to check if the equipment that you will use are ready and
working.
- be mindful of the time alloted for you.
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20. 7. Evaluation
Self-assessment questions (Adler, et al., 2012)
a) Was each point or claim that I made supported by at least one piece of
verbal and/or visual support?
b) Did each piece of supporting material make my claims more clear,
interesting, and persuasive?
c) Did I use a variety of verbal support (definitions, examples, stories,
statistics, and comparisons) to add impact to my presentation?
d) Did my visuals (charts, graphs, photos, videos, etc.) make my points more
clear, interesting, and persuasive>
-Did I present visuals in a way that contributed to my effectiveness?
-Did I look at my audience, not at the visuals, while speaking?
-Did I display visuals only when discussing them?
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21. 7. Evaluation
e) Did I practice using all technology (eg.,computers, projectors) to
make sure it operated smoothly in the venue where I spoke?
f) Did I present information honestly and accurately to support my claims?
g) Were the complexity and sophistication of materials I cited appropriate for
my audience and topic?
h) Did I cite the sources of my supporting material when appropriate?
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22. as smc student,
How will communication aids and strategies be
applied to:
1. SMC core values (FAITH, SERVICE, EXCELLENCE)
2. Family, friends, and to the society;
3. Course 22

23. 23
quiz

24. Communication aids
and strategies