DAY 1: BUSINESS CORRESPONDENCE

3. What do writing an email, watching
TV, chatting with friends on Facebook,
and reading a book have in common?

4. What do writing an email, watching
TV, chatting with friends on Facebook,
and reading a book have in common?
ALL FORMS OF
COMMUNICATION

5. of/the/exchange/through/communication/is/
meaningful/messages/information/

6. Communication is the
meaningful exchange of
information through messages.

8. ELEMENTS OF THE
PROCESS:
1. SENDER
2. MESSAGE
3. CHANNEL
4. RECEIVER
5. FEEDBACK

10. MODELS OF COMMUNICATION
Who said? What in what
channel to whom
= with what effect?
(Laswell, 1948)

11. MODELS OF COMMUNICATION
Who said? What in what
channel to whom
= with what effect?
(Laswell, 1948 in linear model)

12. BERLO’S SMRC MODEL (1960)

18. LIP READING ACTIVITY