Lesson 1 purposive communication

1. COMMUNICATION

2. Slide Title
• Make Effective Presentations
• Using Awesome Backgrounds
• Engage your Audience
• Capture Audience Attention

3. Communication
– a process by which people
send messages or exchange
ideas or thoughts with one
another in a verbal and non-
verbal manner
– comes from the Latin word
“communicare” meaning to
share, to unite, or to have things
in common
– “communis” means
commonness

4. Communication
– is a process: dynamic, ongoing, continuous
– employs many means: at many levels, for
many reasons, with many people, in
many ways
– involves interdependence
– comprises a number of distinguishable parts
(3 phases: expression, interpretation,
response)
– takes place within participants
– Varies from one communication to another

5. Concepts/definitions
–Leagans (1961)
• a process by which two or
more people exchange ideas,
facts, feelings, or impression in
such ways that each gains a
common understanding of the
meaning and use of messages

6. Concepts/definitions
–Rogers (1983)
• the process by which the message
is being transmitted from the source
to the receiver

7. Concepts/definitions
–Brooker (1949)
• Anything that conveys meaning that
carries a message from one person to
another

8. Concepts/definitions
–Thayer (1968)
• A mutual interchange of ideas by
any effective means

9. Process of Communication
1. Sender generates an idea in mind.
2. Idea is converted into words, pictures,
sounds, symbols, or actions. (encoding
the idea)
3. Encoded idea is transmitted to the
receiver
4. Receiver receives the encoded
message through the senses and
perceives it in the mind.
5. Receiver decodes or converts the
messages back into meaningful ideas n
his own mind.

10. Factors affecting communication
1. Communicator/ Sender

11. Factors affecting communication
2. Message

12. Factors affecting communication
3. Channel

13. Factors affecting communication
4. Treatment of message

14. Factors affecting communication
5. Audience/ Receiver

15. Factors affecting communication
6. Feedback / Audience Response

16. Factors affecting communication
6. Feedback / Audience Response

17. Factors affecting communication
6. Feedback / Audience Response
• Acceptance vs Rejection
• Mental vs Physical Action
• Remembering vs Forgetting
• Right vs Wrong

18. Factors affecting communication
7. Noise (external or internal)

19. Characteristics of Feedback
1. Intention
2. Specificity
3. Description
4. Usefulness
5. Timeliness
6. Clarity
7. Validity and reliability
8. Readiness

20. Problems in communication
1. Language or code
2. Not listening
3. Overconfidence, egoism, complacency
4. Information overload
5. Insufficient information
6. Difference in thinking/perceptions, beliefs,
and prejudice
7. Life positions: essentiality of proper mindset
8. Physical environment
9. Inarticulateness
10. Disorganized communication
11. Lack of empathy
12. Too ahead of audience understanding

21. Levels of communication
• Intrapersonal
• Interpersonal
• Organizational
• Inter-organizational

23. Aristotle’s model

24. Shannon-Weaver’s model

26. Berlo’s model (1960)

27. Schramm’s model

28. Leagan’s model

29. Rogers and showmaker’s model
(1971)

30. Westley and Maclean’s Model

31. PRINCIPLES OF COMMUNICATION

32. PRINCIPLES OF COMMUNICATION

33. PRINCIPLES OF COMMUNICATION

34. PRINCIPLES OF COMMUNICATION

35. PRINCIPLES OF COMMUNICATION

36. PRINCIPLES OF COMMUNICATION

37. PRINCIPLES OF COMMUNICATION

38. PRINCIPLES OF COMMUNICATION

39. PRINCIPLES OF COMMUNICATION

40. PRINCIPLES OF COMMUNICATION

41. 5 Functions of Non-Verbal
Communication
1. Reinforcement- “the amount of redundancy
nonverbal communication adds to the verbal
message”
2. Substitution- “using a nonverbal action or cue instead of
speaking”
3. Contradiction- “the use of a nonverbal message to
negate the verbal message”
4. Accentuation- “the use of nonverbal cues to intensify
the verbal message”
5. Regulation- “the turn taking cues of conversational
order”
-- "The Modern Communicator" by Daniel Oneil and
Adam Earnhardt

42. Functions of Verbal
Communication
1. Helps us define reality
2. Helps us organize complex
ideas and experiences into
meaningful categories
3. Helps us think
4. Helps us shape our attitudes
about our world

43. Group Activity (7 members)
Perform a skit of a distinct
communication context
exemplifying all elements of
communication.
Criteria:
Content 10
Delivery 10
Organization 10
total 30

44. Homework
–Search for an article
about cultural and global
issues that affect
communication.
–Do this in your notebook.
–Include your source.

45. TO GOD BE
THE GLORY