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Audience Research
RYAN ALLEN – AS MEDIA
Survey Monkey
 Using a website called survey monkey I conducted
anonymous surveys with many of my peers to see
what they thought about the R&B genre, what they
associated with the genre, along side it’s popularity
and who enjoyed the genre the most in order to
develop my understanding of the genre and apply
my new found knowledge to my music magazine.
 I screenshotted the results for me to further analyse.
Question 1 -
Question 2 -
Question 3 -
 I looked at the most common
comments to see what the
general opinion of the genre
was. I picked out the following:
 “I like the genre as it shows a
sense of self expression.”
 “Its good to dance to.”
Question 4 -
Question 5 -
 I also looked at the most
common comments to see
what my peers associated
with the genre. I picked out
the following:
 “Money, women, alcohol,
drugs, sex, being the best”
 “Rhythm and Blues”
Question 6 -
 I asked if they could name anyone
associated with the genre, these
were the most popular names:
 Rhianna
 Usher
 Trey Songz
 Chris Brown
Question 7 -
 The genre also appears to most popular with men.
Question 8 -

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Audience research

  • 2. Survey Monkey  Using a website called survey monkey I conducted anonymous surveys with many of my peers to see what they thought about the R&B genre, what they associated with the genre, along side it’s popularity and who enjoyed the genre the most in order to develop my understanding of the genre and apply my new found knowledge to my music magazine.  I screenshotted the results for me to further analyse.
  • 5. Question 3 -  I looked at the most common comments to see what the general opinion of the genre was. I picked out the following:  “I like the genre as it shows a sense of self expression.”  “Its good to dance to.”
  • 7. Question 5 -  I also looked at the most common comments to see what my peers associated with the genre. I picked out the following:  “Money, women, alcohol, drugs, sex, being the best”  “Rhythm and Blues”
  • 8. Question 6 -  I asked if they could name anyone associated with the genre, these were the most popular names:  Rhianna  Usher  Trey Songz  Chris Brown
  • 9. Question 7 -  The genre also appears to most popular with men.