1. Market Research Survey Results
The purpose of this market research is to find out about the target audience, style, genre and other
important information involved with a music magazine.
The method of market research I used is a survey/questionnaire which is primary evidence.
Are you male or female?
Male
Female
The majority of people that completed my survey were female; however I also had responses from
males which will make my results balanced.
How old are you?
0-15
16-30
31-45
46-60
60+
The majority of people who completed my survey were between the ages of 16 and 45. Therefore
the target audience for my magazine will be within this age group.

2. What is your favourite genre of music?
Pop
Rock
Rap
Hip-Hop
Indie
House
The preferred genre of music from my survey results is pop. However the other popular genres were
indie and rap. Therefore I will aim to make my magazine one of these three genres.
How often do you listen to music?
Never
Rarely
Often
Daily
The majority of people who completed my survey either listen to music daily or often. This is a
successful result as it shows that music is popular amongst my target audience and therefore my
magazine should sell successfully.

3. How do you listen to music?
Radio
CD
Online
MP3 Player
Smart Phone
From this question I can gather that the most popular way that people listen to music is through
their smart phone or online. Therefore I now know that my target audience are likely to be smart
phone owners who enjoy using technology.
Where do you buy you music?
Record shops
iTunes
Order online
Burn or download music online
From my survey I have found that the majority of people burn or download their music online.

4. Do you read music magazines?
Yes
No
From my survey I can see that the majority of people do not buy music magazines.
How often do you normally seek new music?
Daily
Weekly
Monthly
Quarterly
Never
From this question I can see that the majority of people who completed my survey seek new music
monthly. Therefore it may be appropriate to make my magazine monthly.

5. How often do you attend live musical
performances?
Extremely often
Quite often
Moderatley often
Slightly often
Not at all often
The majority of people attend live musical performances in moderation, showing that this audience
has an average to strong interest in music.
How many songs are in your music library?
I don’t have a music library
Less than 100 songs
100-299 songs
300-599 songs
600-999 songs
1000+ songs
I can see from my survey that my audience have a good interest in music, as the majority of people
either have 300-599 or 1000+ songs in their music library.