The market research survey found that: - The majority of respondents were female (77%) aged 16-30 who listen to music daily - The most popular music genres were pop, rock, and indie/alternative - Most respondents do not regularly read music magazines and spend little on them - Legal music downloads and streaming apps are common ways to access music - Many respondents attend 1-5 live concerts per year

1. Market Research Survey Results
The purpose of this market research is to gather information about music genres and
audiences in order to determine the best style for a new music magazine. I gathered my
information by creating a questionnaire on survey monkey and emailing it to a number of
people. It was all part of my primary research.
what is your gender?
male
famale
Out of the 13 people that I asked 3 of them were male and 10 were female. The percentage
of female participants was 76.92% meaning only 23.08% were male.
How old are you?
under 15
16 - 30
31 - 45
46- 60
60+
By Georgia McLaughlin

2. I found from this question that the main age of people that I asked was 16-30 as there were
10 people out of 13. The other 3 people were aged 31-45. Both of these age ranges are
within the primary age range for music fans as previous studies have shown.
What is your favorite genre of music?
Pop
Rock
Rap
Hip-Hop
R&B
House
Country
other
When I asked ‘What is your favourite genre of music?’ I received various replies. The three
most popular replies were pop, Rock and other. The section labelled other consists of
comments given that stated that indie and alternative music genres were also popular. With
one person saying all music.
How often do you listen to music?
Never
Very Rarely
Daily
Weekly
Monthly
Quarterly
When I asked ‘How often do you listen to music?’ all of the participants answered daily.
Meaning that music is a part of everyone’s everyday life no matter what gender or age. If I
By Georgia McLaughlin

3. would create a music magazine I could have a strong feeling that the majority of audiences
would be interested as everyone I asked listens to music every day.
how do you listen to music?
Online
CD/Stereo
Ipod/MP3
Speaker
LP Player
Radio
other
When I asked ‘How do you listen to music?’ users were able to give multiple answers in
order to get an idea on all of the ways people listen to music. In total I received 30 answers.
11 of those were for IPod/MP3, with 6 for online 4 each for CD/stereo and speakers and 3
for radio. My most shocking result was that 2 people listen to music using LP players
meaning some people still prefer older music and older music technology. I also had one
person select other, they then commented saying on my phone.
Do you read any music magazines?
Yes
No
Only Sometimes
By Georgia McLaughlin

4. I asked if people read music magazines and 9 of the 13 people that I asked said no meaning
if I were to create a music magazine 69.23% of people either won’t read it or don’t have a
magazine that caters to their music taste. Then 2 people said they do read music magazines
and 2 people only read them sometimes.
What is your favorite music magazine?
NME
Q
Kerrang!
Billboard
Wire
None
From my survey results I found that Q was the most popular music magazine as 2 of the 13
people liked it. However, more people said they don’t read music magazines at all with 3
people selecting none. Wire, Kerrang! Wire and billboard all had one vote each. I also found
that 4 people skipped the question all together.
How much money do you spend on music
magazines per month?
£1.00-£5.00
£6.00 - £10.00
£10+
I don’t buy music magazines
By Georgia McLaughlin

5. When I asked ‘How much money do you spend on music magazines per month?’ 10 people
selected ‘I don’t buy music magazines’ with only 2 people selecting £1.00 - £5.00 and only
one person selecting £6.00 - £10.00.
How do you buy your music?
instore
Online-CD's
Online- Legal Downloads
Illegal download
stream app's (e.g. 8track)
When I asked ‘How do you buy your music?’ I received 28 responses with the most popular
being online – legal downloads with 8 answers and the least being illegal downloads with 4
answers. 6 of the 13 people I asked bought CD’s in store whereas 5 people order CD’s online
and 5 people said that they stream music on apps like 8track.
How often do you go to live concerts?
never
Very raraly
1-5 times per year
6-10 times per year
more than 10 times per year
By Georgia McLaughlin

6. The final question I asked was ‘How often do you go live concerts?’. The most popular
answer was 1-5 times per year as it received 7 votes. One person said that they go to more
than 10 concerts per year and another said 6-10 times per year. The remainder of people
said they go to concerts very rarely with no one answering that they never go to concerts.
So it may be a good idea to include a section about live concerts in my magazine as
everyone that took part in the survey has been to a concert.
In conclusion I have found that I am best to aim my magazine at both male and females
aged between 16-30 but still making it mature enough for people aged 31-45 to enjoy
reading. I have also decided that it should specify on eitherpop, rock or indie/alternative.
By Georgia McLaughlin