Hugh Munro & Ali Tilling's (BMF) presentation at Mumbrella's Retail Marketing Summit 2017
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Hugh Munro, BMF's Head of Planning (Innovation), and Ali Tilling, Head of Planning (Brand) present on Breaking Down The Barriers Between 'Retail' and 'Brand' Advertising at Mumbrella's Retail Marketing Summit.
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Hugh Munro & Ali Tilling's (BMF) presentation at Mumbrella's Retail Marketing Summit 2017
- 2. Hugh Munro & Ali Tilling WEDNESDAY 15th FEBRUARY BREAKING DOWN THE BARRIERS BETWEEN ‘RETAIL’ AND ‘BRAND’ ADVERTISING © BMF ADVERTISING 2017
- 3. © BMF ADVERTISING 2017© BMF ADVERTISING 2017
- 4. © BMF ADVERTISING 2017 TIME TO VOTE AND WIN!
- 5. © BMF ADVERTISING 2017 BRAND OR RETAIL
- 6. © BMF ADVERTISING 2017 BRAND OR RETAIL
- 7. © BMF ADVERTISING 2017 BRAND OR RETAIL
- 8. © BMF ADVERTISING 2017 BRAND OR RETAIL
- 9. © BMF ADVERTISING 2017 “The campaign effects that occur in the short term are not the same as those that occur over the long term… Binet & Field, The Long and the Short of It
- 10. © BMF ADVERTISING 2017 “The campaign effects that occur in the short term are not the same as those that occur over the long term… ...activity designed to maximise short-term effects can actually reduce long-term effectiveness.” Binet & Field, The Long and the Short of It
- 11. © BMF ADVERTISING 2017 60 40:BRAND BUILDING SALES ACTIVATION
- 12. © BMF ADVERTISING 2017 60 40BRAND BUILDING SALES ACTIVATION :
- 13. © BMF ADVERTISING 2017 THERE IS ANOTHER WAY
- 14. © BMF ADVERTISING 2017 “Brand response campaigns, around a brand idea that drives both long-term preference and short-term behavioural activation, achieve the best of both worlds.” Binet & Field, The Long and the Short of It
- 15. © BMF ADVERTISING 2017 BLEND & INTERPLAY
- 16. © BMF ADVERTISING 2017 ALDI CHRISTMAS - IN THE BEGINNING...
- 17. © BMF ADVERTISING 2017 THE PERFECT AUSSIE CHRISTMAS 2012 - 2016
- 18. © BMF ADVERTISING 2017 THE PERFECT AUSSIE CHRISTMAS 2012 - 2016
- 19. © BMF ADVERTISING 2017 THE PERFECT AUSSIE CHRISTMAS 2012 - 2016
- 20. © BMF ADVERTISING 2017 BRIEFING FOR BLEND OWN THE TONE THE IMPERFECT PERFECT REALLY KNOW THE CUSTOMER
- 21. © BMF ADVERTISING 2017
- 22. © BMF ADVERTISING 2017 MARKET SHARE FROM 5% TO 12%* 2 X SILVER EFFIES… PRODUCT SELL-THROUGH IMPROVED BRAND HEALTH *SOURCE: Roy Morgan Single Source (Australia), January 2007–December 2015, average 12-month sample = 14,793. Base: Australian grocery buyers 14+, weighted to households
- 23. © BMF ADVERTISING 2017 BEYOND ALDI...
- 24. © BMF ADVERTISING 2017 DISCOUNTIF TM
- 25. © BMF ADVERTISING 2017
- 26. © BMF ADVERTISING 2017
- 27. © BMF ADVERTISING 2017© BMF ADVERTISING 2017 TOOLKIT
- 28. © BMF ADVERTISING 2017 BRAND BLEND RETAIL
- 29. © BMF ADVERTISING 2017
- 30. © BMF ADVERTISING 2017 BRAND BLEND RETAIL How could a brand act become a retail activation? How could a retail activation become a brand act?
- 31. © BMF ADVERTISING 2017
- 32. © BMF ADVERTISING 2017 BRAND BLEND RETAIL How could a brand act become a retail activation? What does your brand say about your product? What does the product say about your brand? How could a retail activation become a brand act?
- 33. © BMF ADVERTISING 2017
- 34. © BMF ADVERTISING 2017 BRAND BLEND RETAIL How could a brand act become a retail activation? What does your brand say about your product? What does your purpose say about your pricing? What does the product say about your brand? What does your pricing say about purpose? How could a retail activation become a brand act?