Seth Cassel, President of EveryMundo outlines the digital conversation with your [airline's] customer.
The presentation outlines the difference between human and machine interaction and how to leverage current technology and big data to advance digital conversations between airlines and their customers.
He explores 4 different digital channels - search, display, social media, and email - and how to improve them.
Seth shows examples of new technology and the way that EveryMundo is helping airlines to change the search paradigm in their digital channels.