2. Since 1997, Property Direct Pty Ltd has brought to Brisbane a wide ranging
mix of residential developments and today can proudly boast over 5500
new local property sales.
Our local success is one of the highest proportions if not the highest proportion
of Brisbane sales in the Brisbane project marketing marketplace. We do not outsource
our selling to costly - increasingly risky 3rd parties.
Our 5500+ local sales can only be achieved cost effectively with a clear understanding
of the Brisbane property marketplace, cost effective marketing tools backed up by a
well-trained local sales team to compliment the developments release.
Thank you for reviewing our CV and we welcome discussions on your next
residential development.
TIM FRASER
PARTNER & PROJECTS MANAGER
timf@propertydirect.com.au
0411 500 080
DAVID BEARD
MANAGING DIRECTOR
davidb@propertydirect.com.au
0413 12 12 13
Welcome
SINCE 1997
PROPERTY DIRECT
3. SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
Property Direct Pty Ltd – Property Direct- is a 3 time
BRW Awarded property business that commenced in
1997 in Brisbane and has almost exclusively focused on
delivering new residential projects for local consumption.
Our widely respected and awarded company has brought
to the market a wide variety of residential projects and
sold more than 5,500 new apartments and town homes,
90% of which have been to local buyers
As Brisbane property buyers needs and preferences
have changed, so have we. These trends have buyers
looking outwards from the small apartments in the CBD,
to the suburbs where homes are larger and designed for
owner occupiers. This can be clearly seen in our ‘past
and current project lists’- projects have become more
boutique, and are located further away from the CBD.
This trend has also been recognised by the Queensland
Government in the latest draft of the SE QLD regional
plan stating that “SEQ will take a responsible and
sustainable approach to supporting a growing regional
population, which could reach six million by the 2040s
and more than double from 3.4 million over the next
50 years.”
We encourage you to experience the difference
with Property Direct and look forward to providing
you with a fast and effective sell down.
Our commitment to servicing our clients and
customers is second to none.
The competitive advantage on a project is not
the project itself, but the people with experience
behind the scenes who know how to service the
buyers and acclimatise to changing market
conditions and needs.
ABOUT US
4. THREE TIME BRW FAST COMPANY
.Brandingthedevelopmenttoappealtothecorrect market demographic.
.Sizepointingandpricepointingpropertiesatdesign/feasibilitystage.
.Continuallymonitoringthemarketandcustomizingthecampaigntosuit.
.Networkingwithateamofexperiencedandsuccessful consultants.
.Creatingprofessionaladvertisingcampaignsthatwork.
.Committingdedicatedlicensedsalesprofessionalsfor thelifespanof
eachproject.
.Networkingwithandfarmingoutsideagentsforprojectsales.
.Managingthefuturere-sales(andvalues)aftertheoriginalsalehas
beenmade.
.Open lines of honest and informative communication.
.Direct Mail target to specific suburbs
LET’S WORK TOGETHER TO
BRING YOUR PROJECT TO LIFE!
Property Direct has a long reputation of consultancy
excellence with South East Queensland developers.
As project marketers, the team has expanded and
diversified to suit market trends and our developers
needs, to ultimately be accountable for than just
the sell out of a project.
Since 1997, Licensee Property Direct Pty Ltd
has sold over 5,500 trouble free apartments and
town homes, of which 95% were ‘off the plan’
property sales. The company’s sales growth was
recognised in the BRW Fast 100 list with a ranking
of 11th place in 2002, 9th in 2003 and ranging again
in 2004. In addition, a top Q400 private company
in 2005 and again in 2007.
The team’s project experience, from the Contract
Managers, Projects Sales Managers to the Property
Direct sales people is simply unrivalled.
Property Direct has
extensive experience in the following:
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
5. LEADERSHIP TEAM
Our team boasts a wealth of experience - we have an envious reputation for developing targeted and
effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely
developed approach, we create a complete marketing program, which is tailor-made to match buyers with
sellers. Our contracts and development team are followed up by a talented team of sales professionals.
DAVID BEARD JP
MANAGING DIRECTOR
Over the past 20 years, Dave has won
uncountable awards for success in the
real estate business. Dave’s passion
and integrity has created one of
the largest real estate business’s in
Queensland. This success has been
recognized with 3 separate BRW
Awards and 2 Top Qld 400 Private
Company award.
TIM FRASER
PARTNER
After working with David on many of
Brisbane’s most successful developments
in the early 2000’s, including Emporium
(Fortitude Valley) and Felix and Aurora
(CBD), Tim successfully founded his own
company (Niche Realty Pty Ltd) and from
2005 to 2012, was at the helm of many
successful developments including,
South Central (South Brisbane), Focus
(Chermside), The Barracks (Cannon Hill)
and more recently, East Village at
Cannon Hill.
Tim and David re-merged and bring
with them a dedicated and experienced
project marketing team.
JO PRINCE-GILLES
PROJECT MANAGER
The Jo Prince Gillies name is a high-
profile name associated with high end
residential real estate, including beautiful
beachfront/ waterfront homes, CBD
apartments , Penthouses and Islands .
Jo’s proven skill as a negotiator has allowed
her to represent and manage some of the
largest and most prestigious residential
developments in Australia.
DONNA BEARD
ADMINISTRATION
JACQUI CONIAS
MARKETING MANAGER
ASHLEY NUGENT
PROJECT MANAGER
EMMA HOCKING
MARKETINGMANAGER
JOE LEONARDI
PROJECT MANAGER
SIMON CHIPMAN
PROJECT MANAGER
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
GRAHAM GREEN
PROPERTY SALES MANAGER
SUSANTY LIM
SALES EXECUTIVE
MAURIE INFANTI
PROJECT MANAGER
Maurie Infanti comes to Property Direct
with over 20 years of marketing and
sales experience behind him. Having
worked in publishing from 1991 to 2006,
Maurie then began following his other
passion (Real Estate) and forged a
successful sales career from 2006 to
2012. He now utilises all his experiences
and skills in a Project Management role
at Property Direct.
CODY FRASER
SALES EXECUTIVE
PETER VAMVAKARIS
SALES EXECUTIVE
PROJECTS MANAGER
6. PD MARKETING NETWORK
Using online media such as
LinkedIn and the PD website,
along with portals such as
realestate.com.au, we ensure
maximum exposure of your
project to buyers
ONLINE MARKETING
CAMPAIGNS
Using partnering companies
like ‘Sign-Up-To’ to accurately
create, monitor and customise
EDM campaigns to
deliver leads.
EDM MONITORING
& LEAD ALERTS
Cost effective socially creative
campaigns to provide relevant
information to the public and
attract buyers to the project.
PR CAMPAIGNS
Strategically created for your
project in house & cost
effectively. Facebook paid
campaigns generate genuine
enquiries that our sales staff
convert to buyers for
your project
FACEBOOK
ADVERTISING
Well presented sales offices
and on- site signage staffed
by our highly experienced
sales agents.
EFFECTIVE ON-SITE
SALES STRATEGIES
Gaining website traffic and
leads through social media
sites and Apps for mobile
devices.
SOCIAL MEDIA
MARKETING & APPS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
7. PROVEN MARKETING CAMPAIGNS
Successful marketing campaigns go beyond merely
advertising and begin long before the project is ready
to release to the market. Each development requires a
carefully considered and tailored marketing campaign
that involves much more than just placing advertisements
in the local paper.
Along with our own internal database of over 85,000
clients, Property Direct recognise that to be the best,
we need to be constantly thinking ‘outside the square’
to deliver new and exciting ways of generating
leads and sales.
We have been busy researching alternative cost effective
media paths such as:
........
...just some of the new initiatives by PD to generate
leads and reach target markets.
We have successfully helped design, implement and
evaluate marketing campaigns for over two billion
dollars’ worth of property. At PD, we perform weekly
reports tracking advertising spend to ensure a cost
effective campaign.
These cost effective marketing budget measures, when
combined with a clear direction on the branding and
product positioning, signage, and total web solutions,
have been proven time and time again - the evidence
is in our results.
Over the next few pages you’ll find but a few examples
of different advertising mediums that we can help
implement for your project.Facebook & SM Campaigns
AdWords Campaigns
Video Marketing
Electronic Direct Mail (Email and SMS)
Company and agent online networks
Mobile and Shopping Centre Displays
Telemarketing
Retargeting Campaigns via Facebook & AdRoll
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
8. DEVELOPMENT DESCRIPTION YEAR STATUS
Park Hill 60 townhomes in Murarrie 2016 SELLING
Aspect Murarrie 31 apartments 2016 SELLING
Aspect Yeronga 5 townhomes, 22 apartments 2016 SELLING
Breezes On Bardon 25 apartments in Bardon 2016 SELLING
Renzo’s Place 66 apartments in The Gap 2016 SELLING
The Fells 31 apartments in Fortitude Valley 2016 COMING SOON
Allure Residences 28 apartments in Mt Gravatt East 2015 SELLING
Serenity at Garden City 30 apartments in Mt Gravatt East 2015 SELLING
Summerfield 59 terrace homes in Manly 2015 SELLING
Silhouette 35 apartments in Mt Gravatt 2015 SELLING
Elleve 11 apartments in Mt Gravatt East 2015 SELLING
Verde 9 apartments in Murarrie 2015 SELLING
Signature 96 apartments in Michelton 2015 SETTLING
Serendipity 40 apartments in Mt Gravatt 2015 SETTLING
Sonata 39 apartments in Coorparoo 2015 SOLD
Duo 25 apartments in Milton 2015 SOLD
DEVELOPMENT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
9. PROVEN MARKETING CAMPAIGNS
EDM Town Home and Apartment Campaigns
ENQUIRE HERE
TO ENQUIRE OR REGISTER CALL
JO PRINCE-GILLIES 0448 911 016
8 QUARRY RD ALDERLEY
SINCE 1997
PROJECT MARKETING
39 beautifully appointed boutique apartments
Only 4 residences per floor
Spacious open plan living
Large dine on balconies
Chefs kitchen
Wifi study nook
Air conditioning
2.7m high ceilings
Generous sized bedrooms
Master with ensuite and walk in robe, dual bathrooms
CCTV with 7 cameras including basement security
Underground carpark
Onsite management
Pet friendly
SPACIOUS 2BED,2BATH
APTS FROM $425K
MOVE IN BY XMAS 2016
2 STUNNING DISPLAY APARTMENTS
LUXURY APARTMENTS SELLING FAST
QUALITY FINISHES, POOL & OUTDOOR CINEMA
Construction of this exciting development is close to
completion. Popular with owner occupiers and investors
alike, the market uptake has been fast and over 70% are
sold. However, a great selection of apartments are still
available – including some of the largest and best
located apartments which feature amazing breezes,
endless mountain views, and penthouse level finishes.
ENQUIRE HERE
SIMON CHIPMAN
0473 938 180
SALES & GENERAL ENQURIES CONTACT
NOW OPEN SATURDAYS 12PM TO 2PM
JO PRINCE-GILLIES
0448 911 016
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
10. PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
PROVEN MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
Online Portal Marketing Campaigns realestate.com.au
11. SINCE 1997
PROPERTY DIRECT
PROVEN MARKETING CAMPAIGNS
21st October 2015 | Category: Commercial, Marketing, News, QLD, Residential, Retail, Transactions | Staff Writer
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
12. Social Media Campaigns Facebook promotional campaigns
PROVEN MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
13. PROVEN MARKETING CAMPAIGNS
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
General Outdoor Advertising SUMMERFIELD Terrace Homes
Project Sales Office Display TRANQUILITY Garden City
PROVEN MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
14. Website BREEZES ON BARDON Luxury Hilltop Apartments
BREEZES
ON BARDON
WWW.BREEZESONBARDON.COM
Only 25 Hilltop Luxury 2+3 Bedroom Residences
Electronic and Print Promotion
PROVEN MARKETING CAMPAIGNS
SINCE 1997
PROPERTY DIRECT
PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS
