2. The target audience of the magazine is 15-24 year old males. This is
seen as attractive by the advertisers because it proves a younger
profile is a big advantage as traditionally this age group is elusive and
expensive to reach.
3. The genres of the magazine are various types of rock music which
are:
Metal
Punk
Alternative
The magazine features bands that suit these specific genres:
Black Veil Brides (Metal)
All Time Low (Punk)
Lostprophets (Alternative)
4. The magazine’s content consists of:
Advertisements for other products, concerts etc.
Posters of bands for readers
Letters sent in from readers
Interviews with band members
Columns such as “Chord in a mosh” which appeal to the reader
due to the music genre featured
5. The language used in the magazine is shown as informal with how
the words “insane” and “brodown” are used. Swearing is also shown
in the magazine through the interviews with the bands featured
which supports the informality of the language used.
6. The artists featured in the magazine are represented in a way to
make them seem fitting with the rock music genre. These
representations can seem to be more appealing to males due to the
artist’s poses being seen as more masculine.
7. The advertising for products and concerts used in the magazine are
meant to appeal to the same target audience as the magazine itself.
These products include:
Albums from artists that are of the same music genre
Upcoming concerts featuring bands that are of the same music
genre
Technology such as headphones, phone and gaming
Alternative clothing
These fit in with the target audience’s lifestyle such as gaming, using
technology and going to concerts
8. The readers of the magazine are seen as people who live and breathe
rock music. This helps their choice of friends, their hobbies, leisure
time, attitudes and fashion sense.
They’re fanatical about music and engage with it 24/7, from the
minute they wake up till the minute they fall asleep. When they are
not listening to music or watching music TV, they’re talking to their
friends about music, attending gigs or playing instruments and
dreaming about rock stardom.
This way they can feel more individual. They have a fashion trend
setter in their peer group but they’re heavily influenced by musical
icons and scenes. Like the bands they support they’re extremely loyal
to the brand they trust. The way they look and the clothes they wear
are integral to communicating “their identity” to the world.
9. Kerrang! will ensure that we are constantly appealing to our
spectrum of readers. From the younger teenage readers who are
more open to different genres of rock music – from emo to thrash
etc, to the readers who respect Kerrang! as an authority when it
comes to our scene’s heritage bands. Each issue will include a
balance of bands and scenes to guarantee that we’re providing for
our readers’ need for variety and their passionate appetite for their
favourite bands as well as their desire to be introduced to new
music within our world. We will focus on the BIGGEST things that are
going on in our world each week, as well as guaranteeing that we are
giving our main base of younger readers everything they need to get
into, on top of this the interest in older, harder bands, cementing our
role as an educator.
10. These are the figures shown to represent the circulation and the
number of readers of Kerrang! over a period of time:
40,203(JAN-JUN '12) Circulation
387,000 (APRIL–SEPT '12) Readership
