Creating an open innovation ecosystem at Deutsche Telekom

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Creating an open innovation ecosystem at Deutsche Telekom

  1. 1. Creating an Open Innovation Ecosystem at Deutsche Telekom Presentation at the EIRMA & OECD: Symposium on Global Innovation Networks . René Rohrbeck, EICT GmbH, Germany
  2. 2. The open innovation ecosystem of Deutsche Telekom.
  3. 3. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 2 DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Foresight workshops Endowed chairs Customer integration Internet platforms Test market Corporate venture capitalist Strategic alliances Spin-outs Joined development Managed by T-Labs Managed by EICT Consortia projects Executive forums Managed by T-Venture Managed by other units of DT Rohrbeck,R., Hölzle K. and H.G. Gemünden(2009):Opening up for competitiveadvantage- How Deutsche Telekom creates an open innovation ecosystem, R&D Management,Vol.39, S. 420-430.
  4. 4. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 3 Strategic alliances Corporate venture capitalist Endowed chairs Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Customer integration Internet platforms Test marketSpin-outs Joined development Managed by T-Labs Managed by EICT Consortia projects Managed by T-Venture Managed by other units of DT Executive forums Defining future innovation areas for the industry
  5. 5. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 4 Executive forums Strategic alliances Corporate venture capitalist Endowed chairs Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Customer integration Internet platforms Test market Joined development Managed by T-Labs Managed by EICT Consortia projects Managed by T-Venture Managed by other units of DT Spin-outs Alternative path to commercialize R&D results
  6. 6. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 5 Spin-outs Executive forums Endowed chairs Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Customer integration Test market Joined development Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT Internet platforms Intergrating the developer community in R&D Strategic alliances Corporate venture capitalist Consortia projects http://developer.telekom.de
  7. 7. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 6 Strategic alliances Test market Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Endowed chairs Customer integration Internet platforms Corporate venture capitalist Spin-outs Managed by T-Labs Managed by EICT Consortia projects Executive forums Managed by T-Venture Managed by other units of DT Joined development Developing together with key customers
  8. 8. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 7 Internet platforms Strategic alliances Consortia projects Spin-outs Executive forums Endowed chairs Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Customer integration Test market Joined development Managed by T-Labs Managed by EICT Managed by T-Venture Managed by other units of DT Corporate venture capitalist Corporate Venture Capital integrates Start-ups into our innovation ecosystem
  9. 9. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 8 Foresight workshops DT’s 11 open innovation instruments are managed through 2 major facilitators. Idea generation Research Development Intensity (Budget, time, resources) Low Medium High Commercialization Endowed chairs Customer integration Internet platforms Corporate venture capitalist Strategic alliances Spin-outs Joined development Managed by T-Labs Managed by EICT Consortia projects Executive forums Managed by T-Venture Managed by other units of DT Test market
  10. 10. Conclusion.
  11. 11. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 10 We believe that. Open Innovation will increase and use new tools  It will need to be tailored and controlled  We will see more Open Innovation facilitators such as  Joint-Technology Initiatives (JTI) on the European level  University-Industry Research Center (UIRC) such as T-Labs  Public Private Partnerships (PPP) such as EICT
  12. 12. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 11 Thank you for your interest. www.telekom.de/laboratories T-Labs RenéRohrbeck European Center for Information and CommunicationTechnologies (EICT) Ernst-Reuter-Platz 7, 10587 Berlin +49 30 367023522 rene.rohrbeck@eict.de Personal contact http://futureorientation.net
  13. 13. Rohrbeck_(2008)_Creating-an-Open-Innovation-Ecosystem_Presentation.ppt 12 Selected references. Chesbrough, H.W. (2003) The era of open innovation. Mit Sloan Management Review, 44, 35–41. Dodgson, M., Gann, D. and Salter, A. (2006) The role of technology in the shift towards open innovation: the case of Procter & Gamble. R&D Management, 36, 333–346. Gassmann, O. and Enkel, E. (2006) Open innovation: die Öffnung des Innovationsprozesses erhöht das Innovationspotenzial. Zeitschrift Führung und Organisation, 2006, 132–138. Lichtenthaler, U. (2008) Open innovation in practice: an analysis of strategic approaches to technology transactions. IEEE Transactions on Engineering Management, 55, 148–157. Rohrbeck, R., Hölzle K. and H.G. Gemünden (2009): Opening up for competitive advantage - How Deutsche Telekom creates an open innovation ecosystem, R&D Management, Vol.39, S. 420-430. Schläffer, C. and Arnold, H.M. (2007) Media and network innovation – technological paths, customer needs and business logic. Elektrotechnik & Informationstechnik, 124, 317–322. Vanhaverbeke, W. and Peeters, N. (2005) Embracing innovation as strategy: corporate venturing, competence building and corporate strategy making. Creativity and Innovation Management, 14, 246–257.

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