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Doz. Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation Opening Innovation
Guess, which situation is preferred by most of the employees? 29.03.11 CT O Open Innovation Cozy,  familiar , proven outcome, protected Fuzzy, cold, risky, unfamiliar, unknown result Inside the firewall Outside the firewall
Which situation has more innovation potential? 29.03.11 CT O Open Innovation Opening? Internal Innovation Open Innovation Thousands of “light bulbs” *  WYSIWYG : “ W hat  Y ou  S ee  I s  W hat  Y ou  G et”,  light bulb  as symbolization of innovation WYSIWYG*: your innovation
How can you start the opening process  towards an open innovation culture? Opening? 29.03.11 CT O Open Innovation Internal Innovation Open Innovation Thousands of “light bulbs” *  WYSIWYG : “ W hat  Y ou  S ee  I s  W hat  Y ou  G et”,  light bulb  as symbolization of innovation WYSIWYG*: your innovation ,[object Object],[object Object],[object Object],[object Object]
Enable the Fascination for Open Innovation Methods, Foster the Experience of Productive Trust-Relationships Thousands of “light bulbs” ,[object Object],[object Object],[object Object],[object Object],29.03.11 CT O Open Innovation Internal Innovation Open Innovation WYSIWYG *  WYSIWYG : “ W hat  Y ou  S ee  I s  W hat  Y ou  G et”,  light bulb  as symbolization of innovation WYSIWYG*: your innovation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
“…take them to the ground level”: five concrete initiatives with concrete results 29.03.11 CT O Open Innovation Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Siemens established a global internal social media platform, the so-called TechnoWeb 29.03.11 CT O Open Innovation TechnoWeb: find people 1)  to get answers  Minimal pre-requisite  is to  join  a network once 2) 1)  Do  no t expect to find  answers directly  in TechnoWeb,  but  expect to find the  experts  who know the answer! 2)   High activity  level is  not necessary . Indentify experts due to their  Activity Stream and memberships Part of the workplace of the future.
Goal of TechnoWeb: Building bridges - the potential is enormous! 29.03.11 CT O Open Innovation Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development  Source: Fabrizio De Pasquale
The configurable dashboard is the  personalized access to all knowledge networks Personalized  dashboard (incl. activity stream of joined networks) Network  pages, with member list, partner  network list, activity stream Public  profile  pages of  each user (incl.  activity steam ) with  news  and RSS-feeds Urgent request +  Tag /Technology page +  Search  page +  integration  of  Sharepoints,wikis, blogs... Open to all Siemens  employees TechnoWeb is open to all Siemens employees
TechnoWeb supports cross-Sector networking and establishes the experience of trust-relationships 29.03.11 CT O Open Innovation 121 316 369 398 248 250 228 206 CT 192 Industry 161 Health Number of networks with common participation 277 SIS Energy Source: 672 networks from  https:// technoweb.siemens.com  12.4.2010  Examples: 112 145 160 134 121 One month after the official launch of TechnoWeb ,[object Object],[object Object],[object Object],[object Object]
Success stories like the story of Alistair: “Grow Together” 29.03.11 CT O Open Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our customer prints 1.2M barcodes a month. I noticed that quality is assessed by eye and monitored by untrained and multiple different staff. Is there a cheap solution available to automate the deterioration check?
Key learnings CoDev 2011, Jan 24 -26, Scottsdale, AZ CT O Open Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
29.03.11 CT O Open Innovation Enterprise Search for Technologies: again “find people (via their documents) to get answers”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
E- brokers connect  innovation seekers with problem solvers CT O Open Innovation Innovation Seeker Companies Problem Solvers Huge Network of Million Solvers Source: Dr. Thomas Lackner Priced-based problem solving via online R&D marketplace Large corporations, SMEs Start-ups Universities, R&D organizations Consultants Individual Experts
Examples for Requests for Proposals CT O Open Innovation Source: Dr. Thomas Lackner Challenge Sector Business intention E-broker Smart Grid  & Power System Operation Energy Impact of Smart grid on grid architecture & components High capacity , frequent cycling  energy storage Energy, CT  Market overview and identification of emerging new technologies Robust Wireless Sensor  Systems for Extreme Conditions  Energy, CT Find Off-the-shelf solution available for Energy Service business High Throughput  Automatic Parcel Unloading  (of trucks) Industry MO Solving a bottleneck in logistics to increase speed of delivery Methodology for Structuring Technology Information  ( Technology Map ) CTO OI, CT Enhance Enterprise Search with  Technology Map
Recent Challenge „ High Throughput Automatic Parcel Unloading (of trucks)”, posted 05/2010 CT O Open Innovation Solving a bottleneck in logistics to increase  speed-up processing I MO Postal Automation Specification Not of interest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview Example: Distributed Robotics LLC, NY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Dr. Thomas Lackner Request for proposal Results
E-Broker: summary & lessons learned CT O Open Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential E-broker: An efficient approach to an Open Networked Enterprise Source: Dr. Thomas Lackner
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
The external Osram idea contest: new design and application ideas CT O Open Innovation Contest details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"LED – emotionalize your light" Source: Dr. Thomas Lackner
Unexpected amount and quality of design concepts – additional marketing and branding effect CT O Open Innovation Results after phase I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Huge further potential yet to  be leveraged  1) only counting LED-emotionalize.com  2) e.g. garden, outdoor, furniture, lamps, etc. 3) for a first impression: see next slides (community / design ideas)
29.03.11 CT O Open Innovation Internal Siemens Sustainability Idea Contest Source: Bernd Blumoser Join in from  April 19 th  – June 11 th,  2010  (for all Siemens employees) Make use of a proven  Open Innovation  methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Siemens (internal) Sustainability Idea Contest  Output (19.04. - 11.06.2010): 850  Ideas  2.584  Members  3.259  Evaluations  3.525  Detailed evaluations 2.234  Comments 879.524  Page views 43.044 Visitors Activity after Contest End (12.06. -15.07.2010): + 0  Ideas (function disabled) + 575  Members  + 1.018  Evaluations  + 1.123 Detailed Evaluations + 462 Comments  + 496.313  Page views CT O Open Innovation CoDev 2011, Jan 24 -26, Scottsdale, AZ
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Siemens (external) Smart Grid Innovation Contest: Join the grid – energize the world. Total funding 1,000,000 € in total  for research    to create innovation  out of the initial ideas   € € € more investments  possible, if the innovation is selected to be part of the  Siemens portfolio www.siemens.com/smartgridcontest Winners Prices 15,000  €   in total cash awards plus trip to Berlin
Global involvement of utilities, industry, academia  and creative minds for a comprehensive market view minimum 1.000.000€ in total public idea contest call-for-proposals Awards 15 k€ in total
Our Social Media based Idea Contest Framework 29.03.11 CT O Open Innovation Tools &  Process Community Functionalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],Developed in cooperation with Hyve
29.03.11 CT O Open Innovation Characteristics of a Web2.0 based Idea Contest Benefit Success criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Photo: networking based on trust   Conclusion: establish trust and fascination
Contact Twitter: twitter.com/heisss Slideshare:  www.slideshare.net/heisss Xing:  www.xing.com/profile/Michael_Heiss2 LinkedIn:  www.linkedin.com/in/michaelheiss Flickr:  www.flickr.com/photos/michaelheiss Blog:  heisss.wordpress.com Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Appendix
Siemens Innovation  –  Milestones across the centuries CoDev 2011, Jan 24 -26, Scottsdale, AZ CT O Open Innovation
Innovation activities –  Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market  launch Openness Innovation process Supplier / customer integration External cooperations External  communities Cross- Sector Along the value chain Within  Sector / Division Within BU IPR / Standard. Research &  Development Idea  Gene- ration Corp. Labs Idea Management Sales & Marketing Technology  e-Broker Open  expert networks Spin-in Spin-out Venture Capital
Knowledge Networks make  Implicit Knowledge Available "The Knowledge Worker Investment Paradox"  Gartner 2002 Employees get 50% to 75% of their relevant information  directly from other people .
TechnoWeb 2.0 differs from other social platforms 29.03.11 CT O Open Innovation Object centered Person centered Network centered Systems build around  people: LinkedIn Xing Facebook Systems build around  networks focused on knowledge areas: TechnoWeb 2.0 Systems build around  objects: Flickr YouTube Wikis Open Expert Networks

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Opening Innovation

  • 1. Doz. Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation Opening Innovation
  • 2. Guess, which situation is preferred by most of the employees? 29.03.11 CT O Open Innovation Cozy, familiar , proven outcome, protected Fuzzy, cold, risky, unfamiliar, unknown result Inside the firewall Outside the firewall
  • 3. Which situation has more innovation potential? 29.03.11 CT O Open Innovation Opening? Internal Innovation Open Innovation Thousands of “light bulbs” * WYSIWYG : “ W hat Y ou S ee I s W hat Y ou G et”, light bulb as symbolization of innovation WYSIWYG*: your innovation
  • 4.
  • 5.
  • 6.
  • 7. “…take them to the ground level”: five concrete initiatives with concrete results 29.03.11 CT O Open Innovation Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker
  • 8.
  • 9. Siemens established a global internal social media platform, the so-called TechnoWeb 29.03.11 CT O Open Innovation TechnoWeb: find people 1) to get answers Minimal pre-requisite is to join a network once 2) 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! 2) High activity level is not necessary . Indentify experts due to their Activity Stream and memberships Part of the workplace of the future.
  • 10. Goal of TechnoWeb: Building bridges - the potential is enormous! 29.03.11 CT O Open Innovation Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development Source: Fabrizio De Pasquale
  • 11. The configurable dashboard is the personalized access to all knowledge networks Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees TechnoWeb is open to all Siemens employees
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 29.03.11 CT O Open Innovation Enterprise Search for Technologies: again “find people (via their documents) to get answers”
  • 17.
  • 18. E- brokers connect innovation seekers with problem solvers CT O Open Innovation Innovation Seeker Companies Problem Solvers Huge Network of Million Solvers Source: Dr. Thomas Lackner Priced-based problem solving via online R&D marketplace Large corporations, SMEs Start-ups Universities, R&D organizations Consultants Individual Experts
  • 19. Examples for Requests for Proposals CT O Open Innovation Source: Dr. Thomas Lackner Challenge Sector Business intention E-broker Smart Grid & Power System Operation Energy Impact of Smart grid on grid architecture & components High capacity , frequent cycling energy storage Energy, CT Market overview and identification of emerging new technologies Robust Wireless Sensor Systems for Extreme Conditions Energy, CT Find Off-the-shelf solution available for Energy Service business High Throughput Automatic Parcel Unloading (of trucks) Industry MO Solving a bottleneck in logistics to increase speed of delivery Methodology for Structuring Technology Information ( Technology Map ) CTO OI, CT Enhance Enterprise Search with Technology Map
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Siemens (internal) Sustainability Idea Contest Output (19.04. - 11.06.2010): 850 Ideas 2.584 Members 3.259 Evaluations 3.525 Detailed evaluations 2.234 Comments 879.524 Page views 43.044 Visitors Activity after Contest End (12.06. -15.07.2010): + 0 Ideas (function disabled) + 575 Members + 1.018 Evaluations + 1.123 Detailed Evaluations + 462 Comments + 496.313 Page views CT O Open Innovation CoDev 2011, Jan 24 -26, Scottsdale, AZ
  • 27.
  • 28. Global involvement of utilities, industry, academia and creative minds for a comprehensive market view minimum 1.000.000€ in total public idea contest call-for-proposals Awards 15 k€ in total
  • 29.
  • 30.
  • 31.
  • 32. Photo: networking based on trust Conclusion: establish trust and fascination
  • 33. Contact Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss Blog: heisss.wordpress.com Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation
  • 34.
  • 35. Siemens Innovation – Milestones across the centuries CoDev 2011, Jan 24 -26, Scottsdale, AZ CT O Open Innovation
  • 36. Innovation activities – Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market launch Openness Innovation process Supplier / customer integration External cooperations External communities Cross- Sector Along the value chain Within Sector / Division Within BU IPR / Standard. Research & Development Idea Gene- ration Corp. Labs Idea Management Sales & Marketing Technology e-Broker Open expert networks Spin-in Spin-out Venture Capital
  • 37. Knowledge Networks make Implicit Knowledge Available "The Knowledge Worker Investment Paradox" Gartner 2002 Employees get 50% to 75% of their relevant information directly from other people .
  • 38. TechnoWeb 2.0 differs from other social platforms 29.03.11 CT O Open Innovation Object centered Person centered Network centered Systems build around people: LinkedIn Xing Facebook Systems build around networks focused on knowledge areas: TechnoWeb 2.0 Systems build around objects: Flickr YouTube Wikis Open Expert Networks

Editor's Notes

  1. Further examples but not detailed in order to show common knowledge areas and thus synergy potential between different businesses (which are also market and application related, not only technology R&D)